[00:01:12 ] So today I'm talking to Sarah. Sarah, where are you at in the world?

[00:01:15 ] sarah: [00:01:15 ] I am in Jupiter, Florida.

[00:01:17 ] dane: [00:01:17 ] Whoa. Jupiter's like 3 billion miles away, isn't it?

[00:01:23 ] sarah: [00:01:23 ] The planet?

[00:01:26 ] dane: [00:01:26 ] It's crazy. Like Mars. There's 130 million miles Jupiter, 3 billion.

[00:01:32 ] sarah: [00:01:32 ] 3 billion at that same bar. Jupiter, Florida seems like that far away from things.

[00:01:40 ] Well,

[00:01:40 ] dane: [00:01:40 ] I just think how far away Mars is and how long it takes to get to, and then it's like, okay, just to break your brain, here's something like 30 times farther away

[00:01:49 ] sarah: [00:01:49 ] and grasp that comes up to, to tell you the truth.

[00:01:51 ] dane: [00:01:51 ] Yeah. So I was fascinated with it. Clearly. What's your big goal for the call today?

[00:01:55 ] sarah: [00:01:55 ] Just a little perspective.

[00:01:57 ] I think I'm really just getting started on [00:02:00 ] front of being able to finally do something for myself or as a family. We're making changes in order for us to be able to build our own business. I have kind of a direction, but I really just would love all the expertise that I can get from folks that know better than a more.

[00:02:15 ] dane: [00:02:15 ] That's wonderful. So what's your goal with having a business? What are you ultimately after.

[00:02:20 ] sarah: [00:02:20 ] Ultimately I want to be able to provide value to people while also being able to provide for my family. You know, first and foremost, I want to be able to do something that allows me to spend time with my family.

[00:02:35 ] I think that's what a lot of our goals are. We want to be able to travel, and I want to do it in an honest way. I've done a lot of things. I've done nonprofit, I've done sales, and I just want to do something. That speaks my truth and provides value to customers and to clients. Kind of like a mutual thing that everyone kind of feel good about.

[00:02:54 ] That makes sense.

[00:02:55 ] dane: [00:02:55 ] Yeah, that sounds wonderful. How is it to share that?

[00:02:58 ] sarah: [00:02:58 ] I mean, it's great. Like I've done a lot of work for other people and I've always wanted to work for myself and my own business and I've always been held back because of, you know what? If you fail and you know you have to worry about this, and it feels really good to finally be pursuing that.

[00:03:14 ] And I have kind of like a. I guess a starting point and I want to see where that can expand and how I can really further on that. Cause I'm actually going back to working in financial services and getting my insurance license again. But I think that there's so much more to it than selling products.

[00:03:29 ] There's so much more to it than just that. And I think that I can provide real value if I can find a niche in that market and be able to provide, you know, something great for clients.

[00:03:39 ] dane: [00:03:39 ] Okay. So are you wanting to focus on the insurance business.

[00:03:42 ] sarah: [00:03:42 ] Yeah. That's where I want to do financial planning and life insurance is kind of what the core of my business is going to be.

[00:03:49 ] I'd like to look at coaching, maybe videos. My focus is on women and women owned businesses and families is, it's not really focused on a lot by financial people. It's a [00:04:00 ] very male dominated organ industry. You know, a lot of times it's like, Hey, your husband should get a million dollars in license insurance and your wife can get 500,000 even though she's,

[00:04:09 ] dane: [00:04:09 ] yeah, sure.

[00:04:09 ] So I want to tell you a couple of things and I just want to see what the impact is. Yeah, so let's see how clear this is on its own. Okay. A technician with expertise trades time for money, no matter if they're an employee or anyone else. An entrepreneur trades time for freedom. That is a technical term called equity.

[00:04:33 ] So technicians trade time for money. Entrepreneurs. Trade time for equity. Technicians get licenses, certifications, degrees, become neurosurgeons, become astrophysicists, entrepreneurs, learn about humans, what results these humans want, and then hire teams that have the licenses to build the result that the people want.

[00:05:00 ] So your orientation of business at this present time is for you to build a level of expertise with some technical craft to then offer your time for money that would get you a home more, but your income is somewhat tied to, if not all, but tied to how much time you spent. Yeah. Tell me what starts happening and all the things happening in your brain hearing this.

[00:05:25 ] sarah: [00:05:25 ] So what's funny is in preparation for this today, I was kind of perusing the foundation websites and the videos that I've watched or remembered, kind of just to refresh my memory and I watched the marketing levels that you did, is so funny. I was just thinking about this with what I'd like to do, and it's.

[00:05:43 ] I think I have this claim to safety, even though, again, like I said, we're arranging our lives kind of so that we can take this risk and I know that their safety, at least in a short term, and doing it that way and how, you know, I have my feet on both sides of the aisle. I guess I want [00:06:00 ] to try to have that.

[00:06:01 ] Okay. How can I start as a technician but make it into an entrepreneurship? And I'm not sure. Maybe I can't. Maybe I have to look

[00:06:06 ] dane: [00:06:06 ] at it. Well, it's good that you're asking the question. Yeah, and I'm going to say something that could be risky for me to say. Entrepreneurship is not a risky, it's, in my opinion, it is so much safer than being a technician and so much safer than being an employee.

[00:06:25 ] It is the knowledge and the orientation that you hold that makes it risky. Entrepreneurship itself isn't actually the risk. It's what you know. And what your orientation is.

[00:06:39 ] sarah: [00:06:39 ] Cause I always, I know I have the faith in myself and I have a bad habit of listening to other people tell me to be careful.

[00:06:48 ] dane: [00:06:48 ] Oh, sure.

[00:06:49 ] So I'll tell you, when I was 22 I decided I wanted to go into business for myself. And so I started telling people and they all told me the same things that people are telling you. I just didn't listen to them, but the only reason I didn't listen to them, it's because I had books that I trusted. What happened is instead of listening to the world, I listened to the books.

[00:07:11 ] I didn't care what anybody's told me. I mean, especially if they don't have any results to speak of, like if they're not living a result that I want, then bike there. There's some part of my body, it just wouldn't even believe it. But where I think why I want to go with you on this, and this is a completely anonymous, people just really know your first name, so it's a good place to be vulnerable and look at the stuff that really needs to be seen.

[00:07:34 ] Because if we don't believe in ourselves, it'd be very easy for someone to sway us off course. They might not even have to say anything. They could just breathe on us, but if we don't believe in ourselves, it's going to look like it's them stopping us. It's going to look like they're scaring us out of it.

[00:07:52 ] There's something crazy that my mentor said to me and he said, you know, Dana, at first we think our emotional reactions are [00:08:00 ] coming from other people. We think our fear is coming from the other people saying it to us, but what they're really doing. Is waking up the fear that's already inside of you

[00:08:11 ] sarah: [00:08:11 ] and a therapist tell me something very similar.

[00:08:13 ] dane: [00:08:13 ] That's good. Who are the similar territory? So there's almost always good news. And the good news about this is that if we don't believe in ourself, that in and of itself is only a thought. Try and say out loud, I believe in myself and see what happens.

[00:08:32 ] sarah: [00:08:32 ] I believe in myself. I know it still feels weird. I did this exercise again with the therapist that I worked with for awhile, and I know it's some thing that both reading daily and I haven't entered it into my practice and it's, you know, just one of those others.

[00:08:47 ] Got to do it. Gotta do it.

[00:08:49 ] dane: [00:08:49 ] So is your mind racing a little bit? So we want to slow that mind down by just letting it race without buying into it racing. So there is a linchpin that I feel with you. That if we look at and focus on, see, I've got like 30 other podcasts episodes now that you'll be able to listen to, that will all give you the business knowledge that you need.

[00:09:15 ] You'll get all of them over time, but they won't be effective without us looking at this linchpin. And the linchpin is this thing. When you pull it out, everything else falls in. All we need to do is get you connected to feeling that you actually don't believe or haven't been believing in yourself as the root thought that it has actually been guiding everything this whole time.

[00:09:43 ] It's why you didn't go into business when you wanted to. It's why you're doing it the way you're doing it now. It's why it's taken so long and this is a perfectly normal thing. There are many, many people, myself included, all struggled to believe in