Season 2: Ep. 4 - Customer-Centric Retail: Building Relationships for Ongoing Success' with Camilla Tress from Oliver Bonas
Description
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.
They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on and offline drives growth, the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness.
Callum McKeefery:
LinkedIn
Twitter
Camilla Tress
LinkedIn
Show notes:
Contentsquare
Magento
Shopify
Bazaarvoice
References:
CDP - Customer Data Platform
ERP - Enterprise Resource Planning
PDP - Product Detail Page
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