Should Your Nonprofit Participate in Giving Tuesday?
Update: 2025-11-26
Description
Is Giving Tuesday worth it, or will your appeal just get lost in the noise?
It may feel like you're competing against thousands of other organizations for a fixed pool of charitable dollars on Giving Tuesday- there's a reason people refer to it as the "nonprofit hunger games." But what if this assumption is wrong?
In this episode, we dive into research that suggests giving days like Giving Tuesday don't simply raise a lot of money- they actually expand the total pool of charitable dollars for all nonprofits. We break down the psychology behind why donors actually give more during crowded giving days, how to leverage the power of coordinated giving to run a successful Giving Tuesday campaign, and what the research means for your year-end strategy.
It may feel like you're competing against thousands of other organizations for a fixed pool of charitable dollars on Giving Tuesday- there's a reason people refer to it as the "nonprofit hunger games." But what if this assumption is wrong?
In this episode, we dive into research that suggests giving days like Giving Tuesday don't simply raise a lot of money- they actually expand the total pool of charitable dollars for all nonprofits. We break down the psychology behind why donors actually give more during crowded giving days, how to leverage the power of coordinated giving to run a successful Giving Tuesday campaign, and what the research means for your year-end strategy.
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