What the Giving USA Data Means for your Nonprofit
Update: 2025-08-20
Description
Every June, nonprofit leaders wait for the Giving USA report, but most miss the real value: understanding what the data reveals about donor behavior and strategic applications.
Host Sheela Mahajan talks with Wendy McGrady, President and COO of The Curtis Group and chair of The Giving USA Foundation, about the 2024 findings. They explore why giving grew 6.3%, the continued "dollars up, donors down" trend, and why corporate giving remains low despite economic growth.
Key insights include how donors are shifting to foundations and DAFs, why 42.9% donor retention undermines pipelines, which economic indicators predict giving success, and upcoming tax policy changes. This isn't just data analysis—it's a roadmap for evidence-based fundraising decisions.
Host Sheela Mahajan talks with Wendy McGrady, President and COO of The Curtis Group and chair of The Giving USA Foundation, about the 2024 findings. They explore why giving grew 6.3%, the continued "dollars up, donors down" trend, and why corporate giving remains low despite economic growth.
Key insights include how donors are shifting to foundations and DAFs, why 42.9% donor retention undermines pipelines, which economic indicators predict giving success, and upcoming tax policy changes. This isn't just data analysis—it's a roadmap for evidence-based fundraising decisions.
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