Understanding the Psychology of Giving
Update: 2025-10-15
Description
Why do people really donate to nonprofits? It turns out, it's not just about generous donors but about the complex relationships between donors, beneficiaries, and the organizations that connect them. In this episode, Dr. Cassandra Chapman explains her Charitable Triad Theory and shares surprising insights into donor behavior.
If you've ever wondered why some appeals work while others flop, or struggled with the tension between effective fundraising and ethical representation, this conversation offers a new framework for understanding donor psychology. Perfect for fundraisers, nonprofit leaders, and anyone curious about the hidden forces that drive charitable giving.
If you've ever wondered why some appeals work while others flop, or struggled with the tension between effective fundraising and ethical representation, this conversation offers a new framework for understanding donor psychology. Perfect for fundraisers, nonprofit leaders, and anyone curious about the hidden forces that drive charitable giving.
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