The Science of Legacy: Research-Backed Approaches to Planned Giving with Chris McGown
Update: 2025-05-28
Description
Today I am joined by Chris McGown, a planned giving expert with decades of experience in-house and as a consultant in this specific area of fundraising. During our conversation, we dive into what exactly is planned giving, what nonprofits need to know, how to identify donors who would be a good fit for planned giving. Importantly, we discuss research-backed strategies and how to incorporate planned giving into your overall fundraising strategy.
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