The Science of Effective Donor Appreciation
Update: 2025-12-03
Description
You send thank-you letters. Your acknowledgements go out like clockwork. But are those thank-yous actually working?
In this episode, we dive deep into the research on donor appreciation- and what we find may surprise you. Thank-you notes are just one tool in your gratitude toolbox, and their effectiveness depends on how you use them. Studies reveal that acknowledgements have the greatest impact on certain donors, that physical letters outperform emails, and that the pathway to repeat giving runs primarily through one pathway.
We explore the four dimensions of stewardship, why some donors prefer private recognition over public acknowledgement, and how to segment your appreciation strategies for maximum impact. Plus, practical implementation tips you can put into action tomorrow.
In this episode, we dive deep into the research on donor appreciation- and what we find may surprise you. Thank-you notes are just one tool in your gratitude toolbox, and their effectiveness depends on how you use them. Studies reveal that acknowledgements have the greatest impact on certain donors, that physical letters outperform emails, and that the pathway to repeat giving runs primarily through one pathway.
We explore the four dimensions of stewardship, why some donors prefer private recognition over public acknowledgement, and how to segment your appreciation strategies for maximum impact. Plus, practical implementation tips you can put into action tomorrow.
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