What does it take to build a thriving fitness business? In this episode, we speak with Dan Pender, National Franchise Sales Manager at Jetts Fitness Australia, who shares his expertise on the essential pillars for success. Dan dives into the importance of selecting the right real estate, crafting a strategic marketing plan, and assembling a skilled team. He also highlights the significance of careful planning, understanding your business’s roles and responsibilities, and the value of seeking advice from seasoned professionals. Whether you’re launching a new gym or considering a joint venture, Dan’s insights will guide you towards long-term success. Listen now and get ready to take the right steps toward building a thriving, sustainable fitness business.

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Our favourite quotable moments:
“You don't have to be an expert in [marketing], but it's understanding the emphasis that marketing will take up.” - Dan Pender

“Most businesses have to understand, especially service-based, that they’re not a brick and mortar business anymore. They’re a digital business that gives you access to bricks and mortar. But there is a clearly a gap there, which is your marketing ability.” - Dan Pender 

“There's three main pillars that I would suggest before you look at a business: real estate, marketing and team and support.” - Dan Pender

Resources:
Dan Pender - LinkedIn

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About Our Guest: With over 15 years of experience in the fitness industry, Dan specialises in franchise sales and management. As the National Franchise Sales Manager at Jetts Fitness Australia, he focuses on identifying top-tier franchise candidates who align with the brand's values and prioritise sustainable growth. Dan's goal is to bring fitness to communities across Australia by partnering with reputable business owners who share his commitment to health and wellness.

About Your Host: Tarek is the co-founder of the functional training institute and FitWell Education lab. Tarek is an international educator and speaker who has presented numerous times at the biggest convention in Australia, Asia and the US. In addition, Tarek has presented courses to thousands of trainers throughout Australia, Asia, the Middle East and South America. Tarek is also a best-selling author of ‘Purpose Driven Movement.

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