Stop using FB Ads until you understand this. Why your conversion rate and more are so important.
Description
1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you?
Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.
The one we are exploring today is your E-commerce conversion rate. The one inside your analytics that tells us how your website is performing.
It tells us how easily customers can buy stuff!! How easily they jump on and check out. Where they might get stuck where they fall off a cliff or where hey just are not adding anything in the first place!!!
We explore all the numbers inside (add to cart rate, reached checkout rate, online store sessions) where to find them inside shopify and how it is so worth knowing this. How this can impact everything (and especially the inside your bank account).
Please do not start FB or Meta ads until you have a good solid understanding of this.
To get access to my Boost Your Conversion Rate 5 day series head here.
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
United States
