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Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. 
Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.

Email marketing can generate significant sales for businesses.

• Many businesses under utilize email marketing compared to social media.
• A strategic email plan is essential for effective communication.
• Templates can streamline the email creation process.
• Design elements greatly impact email readability and engagement.
• Regularly sending emails helps nurture customer relationships.
• Analyzing email performance metrics is crucial for improvement.
• Testing different email strategies can lead to better results.
• Segmenting your email list allows for more targeted messaging.
• Building a strong email list is vital for long-term success.

00:00
The Importance of Email Marketing

07:15
Creating a Strategic Email Plan

15:48
Design Elements for Effective Emails

22:26
Testing and Analyzing Email Performance

29:28
Building and Segmenting Your Email List

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.