DiscoverThe WE Pivot PodcastThe Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).
The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).

The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).

Update: 2022-04-13
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Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.


In this episode, we talk about:

1. Introduction  (0:00 )

2. Identify the target audience for your blog.  (1:15 )

3. Conduct keyword research.  (3:27 )

4. Add visuals.  (6:50 )

5. Write a catchy title.  (8:59 )

6. Include an enticing CTA.  (11:48 )

7. Focus on the reader's experience.  (13:26 )


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The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).

The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).

Tona & Al Haywood