In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe discuss the complexities of wine pricing, offering insights into how different tiers of wine are priced. They explore factors from production costs to market placement and offer actionable advice for selecting the best wines within a given price range. The hosts also cover the nuances of wine aging, gifting strategies, and smart buying techniques. Later, they sample a sommelier's favorite, a wine from  Cahors, and offer pairing recommendations. Sponsored by the National Wine School, the episode wraps up with valuable tips for wine enthusiasts and professionals alike.

00:00 Introduction to After Wine School

00:45 Today's Topic: Secrets of Wine Pricing

02:06 Understanding Wine Pricing Tiers

06:51 Factors Influencing Wine Prices

10:54 Tips for Buying Wine

16:07 When to Splurge on Luxury Wines

16:53 Aging Wine: A Complex Topic

17:10 Wine School Sponsorship

17:53 Choosing the Right Wine: Price and Quality

18:54 Gifting Wine: Tips and Tricks

20:52 Dealing with Wine Snobs

27:09 Wine Tasting and Pairing

31:59 Conclusion and Final Thoughts