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Wine Labels Simplified

Wine Labels Simplified

Update: 2025-09-30
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Decoding Wine Labels: Old World vs. New World and Common Marketing Terms In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the complexities of wine labels, discussing the differences between Old World and New World labeling conventions. They explore how regions like France emphasize the place of origin, whereas New World regions like the United States focus on grape varieties and location. The hosts also debunk common myths and marketing terms such as 'reserve,' 'old vines,' 'estate bottled,' and the often-misunderstood 'contains sulfites.' Practical tips for selecting quality wine, including looking for smaller appellations and trusted importers, are shared to help listeners make informed wine purchases. The episode wraps up with a quick-fire round on label terms IGT, VdF, and organic or sustainable certifications, offering insights into their real meanings.


00:00 Wine Labels Simplified


00:09 Introduction


01:26 I. French Wine Labels


07:44 II. U.S. Label Terms


08:02 Reserve


09:48 Old Vines


11:54 Estate-Bottled


13:21 Contains Sulfites


17:13 The Back Label


18:11 Dryness


20:16 Blends


22:03 III. Practical Tips for Buying Wine


24:18 Know Your Importers


25:27 Lightening Round


26:49 IV. Conclusion & Final Thoughts

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Wine Labels Simplified

Wine Labels Simplified

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