The Post-Covid Trail Shoe Awakening: NNormal, Speedland, + Norda
Update: 2024-11-26
Description
I went into this conversation ready to hate on NNormal and Taylor Bodin (lead trail reviewer of Believe in the Run) changed my mind.
- Trail Shoe Innovation: Brands like NNormal, Speedland, and Norda focus on durability and advanced materials like Dyneema and Vibram.
- Brand Differentiation: Niche brands are gaining ground with unique technologies and strong community ties.
- Performance Focus: Speedland’s Boa system and Michelin outsoles enhance fit, traction, and performance.
- Sustainability & Resources: NNormal’s partnership with Camper emphasizes eco-friendly production and resources.
- Market Renaissance: The trail shoe market is booming, offering a mix of performance and innovative design.
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Believe in the Run reviews:
Speedland: GS:TAM, GS:PGH, SL:HSV
Norda: Norda 001, Norda 002, Norda 003
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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.
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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
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