The Problem with Ambassador Culture in the Running Community: BAD RUNNERS TAKE
Update: 2024-11-20
Description
Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.
- Ambassador culture in running blends brand connections with potential entitlement.
- Brands use ambassadorships as a marketing tactic but must manage expectations.
- Norda fosters organic, personal connections, avoiding formal ambassador structures.
- Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.
- Content creation and community events are key to the future of trail running.
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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025
Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025
VKTRY Insoles - I wear these every run, 20% off.
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
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