Andrew Mountbatten Windsor: A Prince No More - The PR Behind This Unprecedented Move

This week on The Rest Is PR, Jacki and Lyle unpack the seismic decision by King Charles to strip Prince Andrew of all his remaining royal titles and move him out of the Royal Lodge into private accommodation.

Jacki poses the question on everyone’s mind — “Why now?” — while Lyle suggests this might be seen as a reactive move rather than a strategic one. The pair examine how this latest development fits into the Royal Family’s broader communications strategy and public image, particularly amid ongoing scrutiny of both the monarchy and individual members.

Lyle highlights that the Royal Family is, ultimately, still a family — and that this decision must have been personally difficult for King Charles, especially given his current health challenges. Jacki adds that the timing makes this decision even more complex from a PR standpoint, as the Royal Household must balance empathy, tradition, and transparency.

The episode concludes with a look ahead: what should the Royal Family’s communications plan be moving forward? Jacki outlines what she believes the Palace needs to do to rebuild trust, manage public perception, and strengthen the institution’s reputation in an era of unprecedented media attention.

Join the conversation in the comments.

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