Celebrity Traitors – The Power Of A Platform

This week on The Rest Is PR, Jacki and Lyle turn their attention to Celebrity Traitors - the hit BBC reality show that’s captured the nation’s imagination. The pair explore how appearing on a major entertainment platform like this can transform public perception and boost a celebrity’s career almost overnight.

Jacki opens by reflecting on the casting choices, suggesting that while the format favours household names, she would have loved to see more of rising personalities such as Niko Omilana and Ruth Codd. She goes on to praise Cat Burns for using her appearance on the show to elevate her profile far beyond her already-impressive music career - a move underscored by her recent success on Strictly Come Dancing.

Attention then turns to Joe Marler, whose blunt and outspoken style has divided viewers. Jacki shares details of a social experiment she ran on Instagram, where she questioned Marler’s behaviour during a tense press conference exchange - prompting an 'interesting' wave of public responses. The discussion highlights how social media amplifies reactions to authenticity, controversy, and celebrity behaviour.

The conversation widens to include Kate Garraway and Nick Mohammed, with Lyle suggesting the show’s cast featured figures at the peak of their influence — a point Jacki challenges, arguing that not every casting decision was as strategic as it seemed. And of course, the episode wouldn’t be complete without celebrating Alan Carr, the show’s standout winner, who has been praised not only for his warmth and humour but also for his intelligence and emotional insight.

From crisis moments to career-making opportunities, Jacki and Lyle unpack how Celebrity Traitors proves the true power of a platform - and how great PR can turn even the most unpredictable reality TV moments into gold.

Join the conversation in the comments — and tell us: who would you like to see on the next series?

For more The Rest Is PR, head to www.therestispr.com

0:00 Intro

0:26 Celebrity Traitors - The Power Of A Platform

4:14 Niko Omilana

5:06 Ruth Codd

5:30 Cat Burns

7:00 Claudia Winkleman

10:55 Joe Marler

21:14 Alan Carr

23:43 Kate Garraway

24:33 Nick Mohammed

27:07 Did anyone have an agenda on Celebrity Traitors?

29:06 Who would Jacki like to see on Celebrity Traitors?

30:22 POLL - Who would you like to see on the show?

31:14 Sir Alan Carr?!

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