The Rest Is...Kisscam Chaos to Gwyneth Paltrow: The PR Comeback of the Year?
Description
Gwyneth Paltrow, the Kisscam Scandal, and a PR Plot Twist No One Saw Coming… 🎤✨
This week on The Rest Is PR, Jacki and Lyle dive into one of the most surprising crisis comebacks of the year — and it stars none other than Gwyneth Paltrow.
Following the Coldplay Kisscam viral scandal that led to CEO Andy Byron’s resignation, tech company Astronomer has pulled off a jaw-dropping pivot: they hired Gwyneth Paltrow as a temporary crisis PR manager to front their brand recovery.
🧠 Is this bold, bizarre move a stroke of PR genius? Or a risk that could’ve gone very wrong?
In this episode, we unpack:
- 🎯 Why humour is a dangerous tool in crisis PR — and why this campaign somehow worked
- 🎲 How luck may have saved Astronomer from a second PR disaster
- 🧐 Lyle’s theory: Is Chris Martin, Coldplay frontman (and Paltrow’s ex), the next move?
- ⚖️ Could Andy Byron now sue Coldplay for invasion of privacy?
💬 Jacki and Lyle also reflect on the real cost of viral campaigns: someone’s reputation, career — and the human impact at the centre of every scandal.
If you love PR breakdowns, celeb drama, and deep dives into how brands spin their stories, this one’s for you.
🎧 Hit follow to catch new episodes every week.
The Rest Is PR – Where Pop Culture Meets PR.
Hosted on Acast. See acast.com/privacy for more information.
United States
