Taylor Swift & Travis Kelce – Their Engagement PR Masterclass

This week on The Rest Is PR, Jacki and Lyle unpack what has undoubtedly been the pop culture story of the week: Taylor Swift’s engagement to her partner, NFL star Travis Kelce.

Swift announced the news on Instagram with the caption: “Your english teacher and your gym teacher are getting married.” The post featured photos of Kelce down on one knee alongside a close-up of the ring, and instantly sent fans wild - and had PR professionals once again singing her praises.

Jacki breaks down why this announcement was such a comms triumph, and how Swift’s team, fronted by longtime PR lead Tree Paine, continues to deliver one perfectly managed moment after another. Is this the best example yet of Swift’s incredible communications strategy?

Lyle asks what this engagement means for Travis Kelce’s own PR journey - with the American football star now firmly inside the famously tight-knit Swift comms bubble. And the pair also analyse the social media reactions to the announcement: Sabrina Carpenter, Charlie Puth and Iga Świątek rushed to congratulate the couple, while Swift’s girl-squad members Gigi Hadid, Karlie Kloss and Cara Delevingne quickly liked the post. But Blake Lively, one of Swift’s closest friends, has remained notably silent. Was this the right choice? And what does it say about her relationship with Swift?

Join the conversation in the comments: was this engagement announcement one of the most iconic celebrity PR moves we’ve seen in years?

🎧 The Rest Is PR — Where Pop Culture Meets PR.

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