Owen Cooper - The PR & Pressures Of Child Stars

This week on The Rest Is PR, Jacki and Lyle turn their attention to the complex and often precarious world of child stardom, following Owen Cooper’s historic Emmy win for his role in the Netflix hit Adolescence. At just 15, Cooper became the youngest ever male recipient of the Outstanding Supporting Actor award . But with the accolade comes a heightened level of public attention, media scrutiny, and long-term pressure.

Jacki reflects on Cooper’s acceptance speech, highlighting a moment that left her uneasy - his claim that he was 'nothing three years ago.' While she praises his talent and success, Jacki raises concerns about what this particular line might indicate about how Hollywood positions young actors and how prepared Cooper truly is for the intense spotlight ahead.

Lyle agrees, pointing to the wider PR challenges that come with child stardom, and the industry’s troubling history of overexposure, burnout, and, at times, exploitation. They both criticise Jimmy Kimmel’s recent interview with Cooper, where the late-night host jokingly remarked, 'If you fail, who cares?' - a comment that both Jacki and Lyle argue reflects a deeper issue in Hollywood’s treatment of young talent.

Lyle briefly draws on the likes of Leonardo DiCaprio and Daniel Radcliffe as examples of young stars who we were thrust into the limelight, asking what lessons the industry - and Cooper’s own team - must take on board to safeguard his future. Jacki stresses the important role Cooper's parents will have, and how they should trust themselves and not back down on decisions over his future.

Is this a pivotal moment to rethink how young actors are managed and protected? And what are the PR dos and don’ts when guiding a rising star through their most formative years?

Join the conversation in the comments: what should the next chapter look like for Owen Cooper?

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