Ariana Grande & Cynthia Erivo – What's Really Going On?

This week on The Rest Is PR, Jacki and Lyle break down one of the strangest celebrity press tours in recent memory, as Ariana Grande and Cynthia Erivo continue their Wicked promotional run, complete with unusually touchy-feely interviews, defensive responses, and a swirl of unfounded online theories.

Jacki opens by praising the Wicked PR machine for its consistency and message discipline, even as speculation online grows about the pair’s dynamic. She emphasises that, from a pure comms perspective, the strategy is tight and controlled, but that public perception is a different story.

Lyle isn’t so convinced. He questions whether audiences genuinely buy the 'best friends' narrative the duo keeps selling, or whether over-the-top nature of their appearances is actually fuelling more speculation.

The conversation then turns to the rumour mill itself - from claims about Grande’s health to wild theories about her relationship with Erivo. Jacki stresses the importance of separating fact from fan-fiction while also exploring a bigger question - are either of the film’s leading ladies shaping up to be positive role models for young fans, especially given the speculation around behind-the-scenes behaviour?

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0:00 Intro

1:15 Wicked Marketing

3:17 Cynthia Erivo & Ariana Grande

7:30 Consistency Of Messaging

11:20 Theories Behind Press Tour

16:52 Do We Believe Them?

17:17 Ariana Grande & Ethan Slater

19:30 Cynthia & Ariana’s Individual PR

22:47 Relationships Built For Film PR

25:00 Female Role Models

26:40 Your Comments

28:17 Substack Launch

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