The Dragon's Den Effect - The Impact The Show Can Have On The PR Of Businesses

This week on The Rest Is PR, Lyle and Jacki explore what they’re calling 'The Dragon’s Den Effect.' Following the brilliant performance of previous podcast guests — and founders of Ivee Jobs — Amelia and Lydia Miller on Dragon’s Den, the pair take a deep dive into the impact that an appearance on the hit UK show can have on startup businesses and their PR.

Jacki begins by praising the duo’s exceptional performance, as they secured investment from Deborah Meaden and Stephen Bartlett, before unpacking why they chose to appear on the show in the first place - to put themselves 'in the shop window.' She argues that appearing on Dragon’s Den shouldn’t come from a place of desperation, but as part of a carefully considered growth strategy for a business already on the rise. In a fun twist, Lyle asks Jacki to imagine herself as one of the Dragons — and together they play out what questions she’d ask potential entrepreneurs in the Den.

The conversation concludes with a powerful reminder. Amelia and Lydia’s early focus on PR was no accident. It’s a testament to how storytelling, visibility, and communication are crucial to any brand’s success — and exactly why The Rest Is PR exists.

Join the conversation in the comments.

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