The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
The Rose & Rockstar: Has Marketing Lost Its Creative Heart?Description
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO.
Some key points from the discussion:
Data and processes are overshadowing creativity in marketing.
Many marketers are leaving the profession due to a lack of creativity.
AI is not solving the problem.
Precision in marketing can lead to mediocrity.
Marketers are focusing on efficiency rather than emotional connection.
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed
Robert’s Lens Newsletter
Valuable Friction - Robert Rose
Robert’s new relaunched website: Robertrose.net
Robert’s firm - Seventh Bear
Ian’s firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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