The Rose & Rockstar: Real Beats Perfect
The Rose & Rockstar: Real Beats PerfectDescription
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
Some key points from the discussion:
AI is dominating marketing conversations, overshadowing fundamentals.
Brands are chasing automation at the expense of relationships.
The classic marketing equation of reach and frequency still applies.
Marketing should focus on building trust and engagement.
High-quality content minimizes the need for frequent messaging.
Provocative content can detract from brand integrity.
If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
CMI Blog post: Move Over "Authentic AI," Real Beats Perfect in Content and Marketing
Robert’s LinkedIn Post - Forgetting the fundamentals of marketing: AI, trust, and relationships
Valuable Friction - Robert Rose
Robert’s new relaunched website: Robertrose.net
Ian’s firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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