Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise of AI. 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

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  Ian Truscott on LinkedIn

  
  


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  Robert Rose on LinkedIn

  
  

Mentioned this week

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  Chris Ross at Gartner 

  
  


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  Is failing to freak out 52% of our audience the best we can do? - Chris Ross

  
  


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  Ian’s firm - Velocity B

  
  


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  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

  
  

Rockstar CMO:

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  The Beat Newsletter that we send every Monday

  
  


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  Rockstar CMO on the web, Twitter, and LinkedIn

  
  


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  Previous episodes and all the show notes: Rockstar CMO FM.

  
  

Track List:

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  We’ll be right back by Stienski & Mass Media on YouTube

  
  


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  Piano Music is by Johnny Easton, shared under a Creative Commons license

  
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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