Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.

They discuss:

• 
  

  How our content gets served, aggregated, and we don’t pick the experience

  
  


• 
  

  What is the purpose and value of educating LLMs with our content? 

  
  


• 
  

  Will users click through? Is it an impression? 

  
  


• 
  

  Will the content consumer behavior change?

  
  


• 
  

  Is there a first mover advantage?

  
  

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

• 
  

  Ian Truscott on LinkedIn and Bluesky

  
  


• 
  

  Robert Rose on LinkedIn and Bluesky

  
  

Mentioned this week

• 
  

  Ian’s new advisory firm - Velocity B

  
  


• 
  

  Robert’s podcast - This Old Marketing

  
  


• 
  

  Robert’s newsletter - Lens on Substack

  
  


• 
  

  Robert’s firm: Seventh Bear

  
  

Rockstar CMO:

• 
  

  The Beat Newsletter that we send every Monday

  
  


• 
  

  Rockstar CMO on the web, Twitter, and LinkedIn

  
  


• 
  

  Previous episodes and all the show notes: Rockstar CMO FM.

  
  

Track List:

• 
  

  Piano Music is by Johnny Easton, shared under a Creative Commons license

  
  


• 
  

  We’ll be right back by Stienski & Mass Media on YouTube

  
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices