Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248.

Some key points from the discussion:

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  Speed has become a foundational value in business culture

  
  


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  How relationships suffer due to our focus on speed and convenience

  
  


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  AI may invite us to slow down rather than speed up

  
  


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  Slowing down could differentiate you

  
  


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  Creative friction can enhance our output and decision-making

  
  

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

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  Ian Truscott on LinkedIn and Bluesky

  
  


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  Robert Rose on LinkedIn and Bluesky

  
  

Mentioned this week

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  Valuable Friction - Robert Rose

  
  


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  Robert’s new relaunched website: Robertrose.net

  
  


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  Ian’s firm - Velocity B

  
  

Rockstar CMO:

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  The Beat Newsletter that we send every Monday

  
  


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  Rockstar CMO on the web, Twitter, and LinkedIn

  
  


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  Previous episodes and all the show notes: Rockstar CMO FM.

  
  

Track List:

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  We’ll be right back by Stienski & Mass Media on YouTube

  
  


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  Piano Music is by Johnny Easton, shared under a Creative Commons license

  
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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