Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower.

We learn about the process Robert has gone through over the last six months, using his own music to create a new country-music singer character who has released an EP, using various AI tools to create not just the music, but the images and videos, and how he has launched Lyla Ray on Spotify, Apple Music, YouTube, and all the channels. 

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

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  Ian Truscott on LinkedIn

  
  


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  Robert Rose on LinkedIn

  
  

Mentioned this week

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  Lyla Rae Hightower - website and music

  
  


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  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

  
  


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  Ian’s firm - Velocity B

  
  

Rockstar CMO:

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  The Beat Newsletter that we send every Monday

  
  


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  Rockstar CMO on the web, Twitter, and LinkedIn

  
  


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  Previous episodes and all the show notes: Rockstar CMO FM.

  
  

Track List:

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  We’ll be right back by Stienski & Mass Media on YouTube

  
  


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  Piano Music is by Johnny Easton, shared under a Creative Commons license

  
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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