The value of adding ‘conscious' friction to the frictionless’ customer experience

Update: 2021-11-24

Description

In our latest episode, join Mike Wells and Ruth Bucknell as they discuss the importance of adding ‘conscious' friction to the customer experience. In a world where the customer journey is so seamless and ‘frictionless’, why do we need ‘conscious' friction?

In this episode we will be discussing:

The value of ‘conscious friction’ within the customer experience?
Why brands need to become more customer-centric
Industry examples of good and bad friction?

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The value of adding ‘conscious' friction to the frictionless’ customer experience

#box-pro-ellipsis-172821384773275{-webkit-line-clamp:2;}The value of adding ‘conscious' friction to the frictionless’ customer experience

The value of adding ‘conscious' friction to the frictionless’ customer experience

Merkle

The value of adding ‘conscious' friction to the frictionless’ customer experience