Welcome back to another episode of Exit Rich, where we dive into the unsexy stuff that actually grows your business (and makes you rich enough to take real vacations — not the “workcation” your spouse knows is a lie). 

Today, I’m sitting down with Fred Castonguary of Reworked AI — a guy who somehow turned the world’s most boring topic (data) into something explosive… predictable customer acquisition. Yes, really!

If you’re a roofer, solar pro, investor, or anyone who hates wasting money on marketing that doesn’t work… this episode is your blueprint. Fred’s team has built one of the most impressive data models in the industry — identifying damaged roofs, predicting who will actually buy, and handing you the leads that convert without the “spray and pray” marketing.

This is targeting on steroids… without the drama, guesswork, or mailing 100,000 people to get 10 callbacks.

Highlights

AI + roof imagery + homeowner demographics = unfair advantage

Use this data to target FB, IG, YT, Google Ads & canvassing

75% of roofing jobs are financed — so credit data matters

Data removes guesswork, saves money, and increases ROI

This episode is the perfect example of entrepreneurship in 2025 going into the year 2026:

 If you can combine data, AI, and a boring industry… you print money!!

Follow my guest at:

-Instagram: https://www.instagram.com/reworked.ai/?hl=en 

-Webpage: https://www.reworked.ai/ 

-X: https://x.com/reworkedai 

-YouTube: https://www.youtube.com/channel/ 

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025

JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

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Website: https://lbachmanncapital.com/

LFG

#roofing #business #entrepreneurship