In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting.

It’s another dive deep into the world of writing that sells, persuades, and connects. 

 

In this 30-minute episode you will learn:

 

✔️ Why writers must consider the reader's journey as much as the message they deliver

✔️ How Claire pivoted from teaching to proofreading to powerhouse copywriting

✔️ What a great user experience journey looks like

✔️ Understanding the users journey via a well-known brand that has UX nailed 

✔️ How to figure out what a great UX journey looks like for your audience 

✔️How you can apply UX copywriting principles to your own business

⭐ Episode Highlights ⭐

 

Claire shares her inspiring journey from a humble start in proofreading to becoming a force in the world of copywriting. How did her teaching background shape her approach to crafting compelling narratives? Listen in to find out.

 

We explore the pivotal role of website and UX copy in creating an immersive online experience for users with real-life examples.

 

In an era where attention spans are shorter than ever, we emphasise the importance of considering the user's journey when crafting online content. Learn how to guide your readers seamlessly through your website while delivering a powerful message.

 

Claire breaks down the symbiotic relationship between user experience (UX) and copy. Discover how a well-crafted user experience can enhance the impact of your copy and drive meaningful engagement.

 

Whether you're a seasoned content creator or just starting out, Claire shares practical tips on how to integrate user experience considerations into your writing process. Uncover the secrets to keeping your audience engaged from the first click to the final call to action.

 

Join us for an eye-opening conversation that proves the power of words extends beyond the message itself. Elevate your copywriting game and enhance the online experience for your audience, so they come back time after time.

 

 About Claire Cunningham

 

Claire is a UX-informed copywriter and mum from North East Scotland who is passionate about crafting engaging website copy that elevates user experiences. Specialising in aligning brand voice with user-friendly, conversion-focused content, Claire’s business, Word Craft, offers services including website copy, SEO-driven blogs, email campaigns and case studies.

With a specialism in crafting strategic websites with a deep understanding of UX principles, Claire understands how words (and design!) are crucial in shaping user experience. 

With a background as an English teacher and school leader, founding Word Craft was fuelled by a passion for refining ideas and messaging. Claire has a nurturing approach to supporting small business owners providing not just copy but the tools and strategies to empower their own content creation. Offering a flexible approach, no project is too small or too big — Claire offers tailored support to meet diverse needs. 

 

Contact Claire

 

Website: www.wordcraftservices.co.uk

Email: hello@wordcraftservices.co.uk

Connect with her community on Instagram

Connect with her on LinkedIn

 

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

 

Twitter @cracking_copy

Facebook @crackingcopy 

 

➡️  Share this podcast with someone who’ll find it useful  

 

You can also find us at:

 

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

 

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

 

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

 

Support this podcast!

 

If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :) 

 

Buy me a coffee