Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer.

 

What do we mean by a hook?

 

Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service. 

 

We look at:

1. The anatomy of a hook

2. The types of hooks you can think about using

3. And we look at where you can use them.

 

Whether you are struggling to craft great hooks for your business or rocking hooks but could do with a refresher or perhaps some new ideas, today’s episode is for you.

 

So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

 

Resources

 

Book: Brendan Cane, Hook Point

Kieran Drew, creator on X/Twitter 

Niall Harbison (street dog rescuer in Thailand) on Instagram and X/Twitter

 

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

 

Twitter @cracking_copy

Facebook @crackingcopy 

 

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You can also find us at:

 

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

 

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

 

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

 

Support this podcast!

 

If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :) 

 

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