What do ChatGPT's potential ad plans mean for marketers?
Description
With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.
On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect industry leaders' hot takes on the rumours, outlining how the innovation may impact marketers, whether or not competing large-language-models will follow suit, and how regulators can catch-up with generative AI's ever-growing expansion.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
What does adland make of ChatGPT's advertising potential? (1:26 )
Are we about to see the formation of yet another monopoly? (13:39 )
~ Further reading ~
ChatGPT ad plans revealed? OpenAI seeks ‘paid marketing’ engineer
‘A seismic shift’: How ChatGPT becoming an ad platform would impact adland
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