LinkedIn Is Broken for Most People… But Not If You Know This

In this week’s episode, I reconnect with my good friend and globally renowned LinkedIn strategist Adam Houlahan. It’s been four years since our last deep dive—and what’s changed on LinkedIn since then is staggering.

From collapsing organic reach to algorithm shifts and AI overload, we go deep into what’s really happening—and what still works.

We’re pulling no punches. Expect real talk, bold opinions, and practical strategies.

If you’re creating content, building a personal brand, or using LinkedIn to grow your business—this episode will challenge your thinking and reset your strategy.

We’re not here to talk theory. We’re here to talk results.

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Grab a pen. Take notes. Rewind it. This one’s worth listening to more than once.

Chapters

00:00 Reconnecting and Setting the Stage

02:58 The Evolution of LinkedIn and Organic Reach

06:00 The Importance of Niche Content

08:49 Content Creation Strategies for LinkedIn

12:02 Understanding Engagement Metrics

15:01 The Role of AI in LinkedIn's Algorithm

18:10 The Future of LinkedIn: Paid vs. Organic

21:03 Testing and Measuring Content Effectiveness

24:02 Final Thoughts on LinkedIn Strategy

34:49 The Power of Content Metrics

38:11 Navigating AI-Generated Content

43:32 Understanding the LinkedIn Algorithm

46:37 The Importance of Commenting

51:57 Outreach Strategies for Success

01:01:44 Final Thoughts on LinkedIn Engagement

🙏 How To Support The Business Strategist 🎙️

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ABOUT THE GUEST

Free Resource

https://assessment.prominence.global/linkedin-productivity

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https://www.linkedin.com/in/adamhoulahan

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https://adamhoulahan.com/webinar

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

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