Why Neurotech® Is The Future Of Consumer Research
Update: 2021-04-13
Description
Host Cheryl Stapleton is in conversation with Professor Lisa Methven, FIFST, RSensSci, CSci, Professor of Food and Sensory Science, Director of the FoodBioSystems DTP, University of Reading discussing an exciting research project that Truthsayers have been collaborating on with University of Reading.
Professor Methven explains how Neurotech® has helped students to gather emotional responses from consumers, providing unique insights into how we purchase food.
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