Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content strategies, you're falling into the formula following trap that's making you invisible online.

In this episode, I break down why the content creation hamster wheel is destroying your authenticity, how AI and algorithm-coded formulas are stripping the humanness from your brand, and the exact system I use to create content that actually connects with your audience and drives sales.

🎯 KEY TOPICS COVERED:

• Why business owners (not employees) are AI's biggest victims
• The formula following trap and how to escape it
• How to spot AI-generated content (and why your audience can too)
• The content creation overwhelm epidemic
• My personal experience falling into the shortcut trap
• The algorithm's hidden influence on your creative process
• Why consuming content kills your creativity
• The topic development process that preserves your authentic voice
• Recording without scripts: the secret to standing out
• How to balance visibility with authenticity

⏱️ TIMESTAMPS:

00:00 - Introduction: Business Owners vs AI

00:36 - The Social Media Connection Crisis

01:04 - Spotting AI-Generated Content Red Flags

01:41 - Why You Feel Behind on Content

 04:02 - My Personal Formula Following Mistake

06:56 - How Formulas Dilute Your Message

 08:08 - The Topic Development Phase Strategy

09:12 - Why You Should Walk Away From Content Consumption

10:10 - Recording Without Scripts: The Authentic Approach

11:22 - Virality vs Business Growth Reality

12:02 - Standing Out in a Saturated Market

 14:12 - The Formula Following Trap (Book Excerpt)

16:06 - How to Show Up Authentically Online

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠ 

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠  

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au