DiscoverShe Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs
She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs
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She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs

Author: Andee Hart

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Are you a faith based business owner that feels awkward at best when talking about your product or service? 

Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.  
 
Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast. 

Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand apart from our cultural standards and grow their business from a place of integrity and confidence. 

Settle in and learn the art of selling differently. 

This show will provide answers to questions like:

  • How to embrace authentic selling in my product based business? 
  • What is the difference between relationship selling and transactional selling? 
  • How can I accelerate my business growth? 
  • How do you integrate faith in business? 
  • How can entrepreneurs overcome imposter syndrome? 
  • How to utilize story selling as a framework for business growth? 
  • What are effective lead generation strategies for product based businesses?  
  • How do I start online marketing? 
  • What are some marketing strategies for my small business? 


54 Episodes
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Send us a text Do you feel overwhelmed by the world of marketing and automation while trying to balance your faith and grow your business? Today’s guest SJ Meeson, is getting candid about the emotional nuances many Christian businesswomen face when considering wealth and profit, and explores how entrepreneurs can align their ventures with their spiritual values and still thrive financially. And she continues to bring the value when she dives into sharing her market...
Send us a text Are you struggling with an overwhelming variety of products that don't seem to translate into higher sales? Today, we are diving into your product portfolio and why having too many products can be hurting your business and causing you to lose sales. A large product portfolio can dilute your brand’s message and positioning, making it harder for your customers to understand what you specialize in. Consumers want clarity and expertise, both o...
Send us a text Are you ready to make 2025 your most successful and profitable year yet? In today’s episode, I’m sharing three powerful strategies to help you grow your business in 2025. And the goals I’m sharing today are ones that I have already started to implement into my own business and I’ve already to seen success with these. We are diving into the often-overlooked art of simplifying and streamlining product offerings. This counter-cultural approach challenge...
Send us a text Are you ready to be successful on Etsy and skyrocket your sales? In today’s episode we are joined by Dylan Jahraus who is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Dylan ...
Send us a text Are you struggling with understanding why your customers aren’t buying from you? In the world of entrepreneurship, making sales is often the ultimate goal. However, often times we find ourselves puzzled when our products don't seem to be flying off the shelves. Today, I’m sharing with you 5 reasons why your customers may not be buying from you and it likely doesn’t have anything to do with your product. Does that surprise you? &nb...
Send us a text The most common question I got asked by my clients is “what would you do first if you were starting a business from scratch?” And I tell my clients if I could go back and start over, I would start with building an email list and having an email marketing strategy in place. Why would I start an email list vs focusing on social media? How often have you heard about accounts being closed down and business owners losing all of their followe...
Send us a text Are you confused on how to wholesale your products? I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating a...
Send us a text What does a wildly successful pop-up market look like? Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience. The unexpected challenges she faced during her pop-up market and how she overcame them. Her strategy for maximizing sales while maintaining custome...
Send us a text One question I’m often asked is “how did I make the leap from corporate life to entrepreneurship?” So, I’m sharing my journey of why I left my corporate sales job, which I actually really liked, after 17 years, to become an entrepreneur. I’m reflecting on my evolving definition of wealth and how I am finding tremendous fulfillment in pursuing purpose in my life rather than just financial success. I’ll share how...
Send us a text Are you tired of feeling like you’re just another face in a crowded market when selling your products? Do you feel like you’re always trying to blend in with your competitors? In today’s episode I’m diving into why you need to embrace your uniqueness and how that can be a game changer for your business growth and how it can help you increase sales. I'm sharing stories from Sugarfina and my biz bestie, Rachel Tenney...
Send us a text Are you ready to set yourself up for success in 2025? In order to do so we need to evaluate our sales strategies from 2024 so that we can truly move the needle towards success in 2025. In today’s episode we dive into analyzing top-performing sales strategies, product favorites and what events in 2024 really helped move the needs when it came to your sales. Next, it’s out with the old and in with the new! I’m sharing t...
Send us a text What if the secret to sustainable business success isn’t just in your strategy, but in how you lead your people? Today, I am diving into the power of an effective people strategy with Lindsay White and how to navigate the complexities of leadership as well as how to foster a thriving culture in your business. Lindsay breaks down common misconceptions of leadership and the critical importance of having a feedback friendly environment for which she sha...
Send us a text As an entrepreneur our journeys are full of ups and downs and today, I’m grateful for some unexpected blessings in my business and in my personal life. I’m sharing 10 unexpected things that I am grateful for this year and they may just surprise you! I’m feeling grateful for sudden sparks of inspiration during mundane tasks, for the amazing team that I have built in my business, and I’m also feeling grateful unexpected client feedback. Because even if it’s...
Send us a text How often have you felt held back by fear when trying to sell your product or service? Are these fears holding you back from achieving your business dreams? Today, I am sharing a training I did in my free Facebook group, you can join here, and it’s one that really resonates with myself and those inside my group as well. Overcoming the fears that holds us back in our product-based businesses. From battling perfectionism, to the fear of rej...
Send us a text A common theme from my clients, and in Facebook groups, is that you want to get your products on retailers' shelves but how do you find retailers for your products? And I have a unique viewpoint of this because I am a retailer, so these ideas are from a retailer's point of view because we are always looking for innovative products for our shelves. In today's episode I’m sharing insider tips on where you can find retailers and how to c...
Send us a text Are you a product maker wondering if your business is ready to take the leap into wholesale? Wholesaling is a game changer for any product-based business. It literally helped me quit my 17-year career in corporate sales. In today’s episode I'm walking you through the essential elements of determining whether your product-based business is prepared to dive into the lucrative world of wholesaling. I’m debunking common fears a...
Send us a text Are you Faire sales feeling stagnant? Today, I am coaching Lucas Hill of LH Mercantile through optimizing his Faire wholesale site. Lucas Hill is the owner of LH Mercantile. Lucas started his business with one product —t-shirts — but quickly realized his true passion was home fragrance. Since then, LH Mercantile has evolved into a full line of candles, wax melts, room sprays, and other home fragrance essentials. &nb...
Send us a text Are you struggling to make the leap from direct-to-consumer sales to wholesaling your products to retailers? The challenge with this transition is that your wholesale product collection should look and feel a little different because you should be curating your collection with the retailer in mind. Today, I’m diving into the art of curating a wholesale product collection with my top 5 strategies. We get to the core of what makes retaile...
Send us a text Are you confused on how to wholesale your products? I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating...
Send us a text Are you ready to be successful on Etsy and skyrocket your sales? In today’s episode we are joined by Dylan Jahraus who is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Dylan ...
Send us a text As I celebrate 1 year since leaving my corporate job to chase my entrepreneurial dreams, I’m reflecting on the valuable lessons I’ve learned along the way. I’ve had my highest highs and lowest lows as an entrepreneur and today I’m sharing with you 5 things I wish someone had told me about when it came to this entrepreneurship journey. And these lessons are not meant to scare you because even though it’s been a year of hardships,...
Send us a text As the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn't just reduce stress; it also translates into better sales outcomes. Today’s episode, is a treasure trove of actionable ideas designed to help you get ahead, so you can maximize your holiday sales this season. &n...
Send us a text A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging. I know I’m guilty of shopping online or in stores and making a decision on a product based on its packaging because it’s a part of our consumer psychology to be attracted to products based on packaging. &nbs...
Send us a text We’ve all heard the buzz around AI (artificial intelligence) but how can we use it effectively to boost our sales productivity and elevate our business? And we’ve heard the mantra “work smarter, not harder” and that is where AI comes in to help with some of the heavy lifting that comes with having a business. Today, we are diving into the world of AI tools and how they can streamline our business operations. From tools like AI-driven CRMs ...
Send us a text Lately I have been talking with my clients about how to reframe your mindset in order to dramatically increase your sales. The tips I have shared with them have helped them refocus and reframe when they are talking to their potential customers. And when you reframe your mindset and your sales mindset, it helps you focus on what is important and will help you dramatically increase your closing rate. Today, we are diving into t...
Send us a text Do you struggle with managing your inventory levels which in turn prevents your business from reaching its full potential? If so, you are not alone! Today, I’m joined by Ciara Stockeland. Ciara is the author of the book Inventory Genius and her goal is to empower and equip inventory-based business owners with the tools needed for growth and profitability. Ciara shares her incredible entrepreneurial journey w...
Send us a text As entrepreneurs, often with a team of one or a few, burnout is real. And that’s exactly what happened with today’s guest. Linda had overloaded her plate and was working on getting her MBA, was newly married and was serving on the board of a nonprofit organization. All of this let to exhaustion, lack of energy and the feeling of not be as committed to her goals as she had been. And that’s when she knew that she had to make a change. Tod...
Send us a text If you’ve been through difficult times, you can probably relate when someone says that they need to get their spark back and they want to find joy again. This is what led to Rachel writing her new book Get Your Spark Back. She had gone through some tough times and one day she thought “Who am I?” She had lost her inner drive, the spark of who she was. So, she went on a journey of rediscovering herself and her spark, and those around...
Send us a text There’s more to simplifying your business than setting up automations and niching down your offers. Is this a countercultural approach to building a profitable online business in 20 hours a week? You bet it is! In today's episode, Steph Blake is breaking down her simplified approach to a profitable online business. She is diving into the societal misconceptions surrounding work and success, debunking the hustle narrative, sharing how she ...
Send us a text The holiday season is going to be here before we know it, so now is the time to start thinking through what your holiday product launch strategies are going to look like. Many times, I see people just put their products out there and they don’t have a launch strategy to create buzz and excitement around their new product launches and that means that you are really missing an opportunity to really make a big splash with your new releases.  ...
Send us a text How comfortable are you when it comes to selling your products or services? Do you have the proper tools in your selling tool kit when it comes to selling? Today, I’m sharing with you 4 selling techniques that will help you connect with your customer, understand their pain points, and help you build trust and rapport with your customers to ultimately close a sale. These 4 selling techniques are a powerful way help you...
Send us a text As entrepreneurs and small business owners we all have the same question. And that is, how do I grow a small business? And that answer is a combination of things including customer testimonials, SOP’s (standard operating procedures) and automations! My guest today, Dolly DeLong, is a workflow and systems educator and a launch integrator for small business owners. One of Dolly’s superpowers is that she is super organize...
Send us a text You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors. Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and you can provide them with the necessary resources that they need to make an educated and informed decision of whether your product or y...
Send us a text There are a lot of tech tools for small businesses available but which tools are the best ones to use? I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible. I mean, you are only one person and there’s only so much of you that can go around when it comes to selling your product offerings, which is why it’s vitally important that you...
Send us a text What does a wildly successful pop-up market look like? Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience. The unexpected challenges she faced during her pop-up market and how she overcame them. Her strategy for maximizing sales while maintaining customer satis...
Send us a text How can you overcome the anxiety of selling your products online and build confidence in your sales approach? By avoiding these 5 common mistakes when it comes to selling your products online. And how do I know about these mistakes? Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success. So, we are diving into importance o...
Send us a text If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful. And that leads us to the question of how do you stan...
Send us a text My very first pop-up market was an absolute bust! And while that first pop-up market was not successful, I did learn many valuable lessons that day. I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more. Which is why I’m sharing wi...
Send us a text Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business. When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur. Which is why I’m diving into the 4 boundaries you should be setting in your bus...
Send us a text In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products! With nearly 20 years in the industry, retail expert and shop owner Dana Ayala, is a goldmine for product-based business owners looking to expand their reach into the wholesale market. Today, Dana is shari...
Send us a text When you are creating your products how do you know what will resonate with your customers? How can you create products and stay two steps ahead of your competition? Consumer market trends! This is going to be your secret weapon when it comes to creating products that are going to leave your customers wanting to buy more and keep you two steps ahead of your competitor! Today, I am joined by Dwayne...
Send us a text We hear this all the time in the entrepreneurial world – if we manifest our goals they will happen! But what if the practice of manifesting our goals is actually causing us to not achieve our business dreams? Today's guest, Rachel Tenney, is bringing a thought-provoking conversation to us where she notes that manifesting goals is basically saying you don’t have to work hard for what you want and that this way of thinking can actually sta...
Send us a text Are you ready to take your business to the next level of growth? And you know that hiring the right team member is crucial for the growth and success of your business. But where do you even start with bringing on a new hire? What are some best practices that you should note before you bring on a new team member? In today’s episode, I’m sharing my 4 best practices when it comes to hiring a new team member so that ...
Send us a text As a busy entrepreneur it can be challenging to recognize when the growth of our business necessitates bringing someone on to help us. And if you are like my coaching clients you probably have the same questions they do. When is the right time to outsource tasks in my business? Which tasks should I outsource? But at the end of the day if you want to grow your business you will have to hire someone to help with t...
Send us a text GRAB YOUR FREE COPY OF THE COUNTER-CULTURAL LEADERSHIP PRINCIPLES DISCUSSED IN TODAY’S EPISODE. These are going to be invaluable for you as you seek to become a more impactful business leader. https://hi.switchy.io/leadershipprinciples Do you have someone in your life that challenges you? Advocates for you? And pushes you to become the best leader you can be? 15 years ago when I was hired as a brand new leader I received a welcome letter with k...
Send us a text Learn more about my wholesale course: https://andeehart.com/wholesale Are you a product-based business whose interesed in wholesaling but you don’t know where to start? Are you looking for a way to expand your reach into a new product with new customers? Are you ready to increase your sales volume like never before? Do you want to build your brand and your credibility in the retail space? &n...
Send us a text Do you worry that if your prices are too high and that no one will buy from you or that your current customers will abandon you? Or do you fear being perceived as too expensive, or that you or your product are not worthy of value? Price drives perception in the marketplace and price drives perception of value. Today, I’m diving into pricing and profit and knowing when to raise your prices and how to do it in a way that feels comforta...
Send us a text Are you struggling with understanding why your customers aren’t buying from you? In the world of entrepreneurship, making sales is often the ultimate goal. However, often times we find ourselves puzzled when our products don't seem to be flying off the shelves. Today, I’m sharing with you 5 reasons why your customers may not be buying from you and it likely doesn’t have anything to do with your product. Does that surprise you?  ...
Send us a text The most common question I got asked by my clients is “what would you do first if you were starting a business from scratch?” And I tell my clients if I could go back and start over, I would start with building an email list and having an email marketing strategy in place. Why would I start an email list vs focusing on social media? How often have you heard about accounts being closed down and business owners losing all of their followers, and havi...
Send us a text Being a female sales executive in corporate America in a male dominated industry taught me so many valuable lessons, some good and some that are, well let's say that they are just embarrassing! Today's episode is all about the top 17 lessons I’ve learned along the way in corporate sales and at the end I’m sharing 4 of the most embarrassing lessons I learned as well! Lessons like the importance of being your authentic self in the sales world, avoiding t...
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