Bring Your Product Idea to Life

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.Chapters00:00 Introduction and meet Sophie Bell01:00 What story telling means for brands02:20 How successful brands tell simple, effective stories04:30 Choosing one clear message for your content07:10 What authenticity really looks like in brand storytelling09:20 Polished versus informal content and what works best11:40 Creating quality content without burnout14:40 Quality versus quantity in brand content18:45 Why AI is not just for big companies22:05 How AI can elevate creativity and storytelling27:05 First steps for experimenting with AIFind Sophie here:Website Instagram LinkedInLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklista...

Are you unsure whether to choose a free or professional Amazon selling plan?This episode dives into the key differences between the two options to help you make an informed decision.This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.Mentioned in this episode:The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

What does inventing a product really look like behind the scenes?In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon’s Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your...

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business.If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable.What you will take away from this episode• What cognitive health really means and why it matters• How your brain function impacts your business• Why focus and memory sometimes feel harder than they should• Signs of overwhelm and decision fatigue• Practical ways to support your brain while running a businessChapters00:00 Welcome and introduction03:30 What cognitive health means for entrepreneurs09:20 Memory, attention and everyday brain function16:45 Focus, habits and why strategies work differently for everyone25:10 Leaning into strengths and outsourcing36:40 Overwhelm and decision fatigue47:30 Supporting long term brain and business healthFind Natalie Here:Website: https://thecognitivestrategist.com/Instagram: https://www.instagram.com/thecognitivestrategist/Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for...

If you sell physical products and take your own photos (or know you probably should), this episode will really help.Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.You’ll hear:Why you don’t need expensive equipment or a fancy camera to get decent product photosThe most common mistakes product sellers make with their photos – and how to fix them simplyHow small changes to lighting and angles can make a big difference to how professional your products lookWhy showing size, scale and how a product is used really matters for salesHow to stop aiming for “perfect” and actually get your photos doneSimple editing tweaks you can make on your phone without overthinking itKaren explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief.It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill.USEFUL RESOURCESKaren Moreland Website https://karenmoreland.comKaren Moreland TikTok https://www.tiktok.com/@karen_morelandKaren Moreland Youtube https://www.youtube.com/@karenmorelandphotographyKaren Moreland https://www.pinterest.com/karenmorelandphotoLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.I dive into topics like:• the biggest mistakes new sellers make• choosing between FBA and FBM• how to improve visibility and reach page one• knowing if your pricing is truly competitive• whether Amazon is still worth it in 2026Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more confident growth.If there’s something you’d like me to cover in a future Q&A, you can message me on LinkedIn or Instagram, or reply to one of my emails. And remember, there’s a whole back catalogue of episodes if you want to keep learning.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.If you sell physical products (or want to), this episode will help you:Stop feeling awkward or “salesy” about sellingUnderstand what actually helps products sell in wholesale and retailFeel more confident about pricing your products properlyRealise you don’t have to do everything (or sell to everyone) to succeedAndee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.USEFUL RESOURCESShe Sells Differently Website https://andeehart.com/Andee Hart Instagram: https://www.instagram.com/andeehart/Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility.We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter.You’ll leave with practical ways to align your listings with what Amazon wants, so you can improve rankings in a realistic and sustainable way.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.Jennifer talks about:Validating an idea through real customers — and what consistent demand at craft fairs taught her. Scaling a handmade product and navigating the challenges of finding the right manufacturer Sticking to your ethics and values when building a brandPricing, positioning and protecting your idea, including how she approached trademarks and design rights.Marketing a product no one knew they needed yetUsing Etsy effectivelyJennifer’s honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.USEFUL RESOURCESHalliesphere Website: https://www.halliesphere.com/Halliesphere Facebook: https://www.facebook.com/Halliesphere/Halliesphere Instagram: https://www.instagram.com/halliesphereJennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/HalliesphereLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for success later.This episode is for anyone weighing up their next step, whether you’re brand new to Amazon or still sitting on the fence.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.You’ll learn:What to check when auditing your marketing channelsWhy testing needs to be ongoing, not a one-off taskWhy ROAS isn’t the best measure of success — and what to track insteadHow to understand your cost per acquisition (and why it matters)How to communicate higher pricing with confidenceWhat premium brands get wrong online — and how to avoid those mistakesWhy showing up as the founder can genuinely improve resultsIf you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.USEFUL RESOURCESNMD Marketing Website https://www.nmdmarketing.co.uk/NMD Marketing Instagram https://www.instagram.com/nmd_marketing/Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour. If you’d like extra support making sense of your numbers or improving your listings, an Amazon Listing Audit or Power Hour can give you clarity before the holidays or as a strong start to 2026.Useful links:Amazon listing audit: https://vickiweinberg.com/amazon-account-audit/ Book a Power hour with me: https://vickiweinberg.com/amazon-training/Download my free audit checklist: https://checklist.vickiweinberg.com/audit LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.If you sell physical products, this episode will help you:Stop relying on ads that drain your budgetUnderstand how to find influencers who actually drive salesUse non-transactional outreach to get influencers excited about your productTurn customers into raving fans who do your marketing for youBuild growth through “boring consistency” rather than chasing the next trendYou’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.USEFUL RESOURCESSwitch Supplements Website: https://www.switchsupplements.com/Tomer Hen X: https://x.com/tomerhenTomer Hen Facebook: https://www.facebook.com/tomeronline/Tomer Hen Instagram: https://www.instagram.com/tomer_hen/Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.These questions come up time and time again, whether someone’s just getting started or already established.In this episode, I cover:Why your listing might not be showing up in searchHow to get your first reviews (and what not to do)When to start running ads, and how to keep them effectiveThe best way to launch a new productWhen it makes sense to expand to other marketplacesI also reflect on what these questions tell us about where sellers are right now — and how much progress so many have made this year.If you’ve had any of these questions yourself, you’re not alone. And if you’d like ongoing help with your Amazon strategy, I share how we can work together one-to-one in 2026.Mentioned in this episode:Book a Power Hour or 1:1 trainingLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with. Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.In this episode, you’ll learn:How a simple personal frustration can spark a whole product ideaWhat bootstrapping a physical product looks like behind the scenesWhat’s actually working in product marketing right nowHow small brands can stand out without competing on priceThe power of repeating your brand storyThis is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.USEFUL RESOURCESLoste Nails Website https://getloste.com/Loste Nails Instagram https://www.instagram.com/getloste/Loste Nails TikTok https://www.tiktok.com/@getlosteLoste Nails Facebook https://www.facebook.com/getloste/Loste Nails Pinterest https://uk.pinterest.com/getlostenails/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.We’ll talk through:How to decide what you want Amazon to do for your business (sales channel vs brand visibility)The importance of optimising existing listings before scalingExpanding to new marketplaces (EU and US) — and what to know How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)When to revisit your ads strategy or your balance between FBA and FBMI also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.Mentioned in this episode:Book a Power Hour to plan your 2026 Amazon roadmapLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to.This conversation is particularly useful for product creators and e-commerce business owners who currently work with a family member or are considering bringing one into the business.What you’ll learn• The most common challenges family-run businesses face• How to decide who does what• How to protect both the relationship and the business• What to discuss before going into business together• How to handle tensions or conflict• The difference between what the family needs and what the business needs• Succession planning without the stress• What “growth” actually meansIf you work with a partner, sibling, parent, or close friend — or you’re considering it — this episode will help you do it with more clarity and much fewer headaches.USEFUL RESOURCESProvide Society Website: https://www.providesociety.com/Provide Society YouTube https://www.youtube.com/@ProvideSocietyLily Llewellyn LinkedIn https://www.linkedin.com/in/lily-llewellyn-423030183/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone.In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.You’ll learn:How to check if your product can be sold on Amazon (including approvals, restrictions, and safety requirements)How to assess demand — whether people are already buying products like yoursHow to estimate costs and make sure your product can stay profitable after feesWe’ll also look at some free tools you can use, like the Jungle Scout Sales Estimator, and I’ll share practical examples to help you make informed decisions before you commit.Whether you’re just starting out or you’ve been on the fence about Amazon for a while, this episode will give you clarity on whether it’s the right move for you.Mentioned in this episode:Jungle Scout Sales EstimatorBook a 1:1 training session with meLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.Amy opens up about:🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.🌱 Navigating regulations and formulation — the behind-the-scenes work of developing a nutritious, safe, and great-tasting children’s drink.🌱 Funding innovation — how grants from Innovate UK supported research, development, and sustainability goals (and how you could benefit too!).🌱 Building a sustainable brand — from eco-conscious packaging to lifecycle analysis🌱 Practical advice for founders Amy’s story is the perfect reminder that you don’t have to have all the answers to build something amazing — just a strong “why,” a willingness to learn, and a community around you.USEFUL RESOURCES:Grow With Iris Website: https://www.growwithiris.com/Grow With Iris Facebook: http://www.facebook.com/growwithirisGrow With Iris Instagram: http://www.instagram.com/grow_with_iris/Grow With Iris LinkedIn: http://www.linkedin.com/company/79984142Amy Langfield LinkedIn: http://www.linkedin.com/in/amy-langfield-887b36231/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist