Bring Your Product Idea to Life

If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you.Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a listing being taken down, a product being incorrectly restricted, or something just not working the way it should.In this episode, I’m talking you through how to get the best outcome from Amazon seller support, based on real situations I’m dealing with right now for clients. So this is practical, honest, and based on what actually works, not just theory.I’m also sharing the kinds of issues you might run into when selling on Amazon, why they happen, and most importantly, how to deal with them without losing time, energy, or patience.Because the truth is, most issues are fixable. It’s just knowing how to approach Amazon seller support in the right way that makes all the difference.I’ve also created a free guide, How to get the best out of Amazon Seller Support, which walks you through everything step by step. You can download that below, so there’s no need to take notes while you’re listening.Get my free guide - how to get the best out of Amazon Seller Support: https://checklist.vickiweinberg.com/sellersupportEpisode chapters: 00:00 Why things don’t always run smoothly on Amazon01:40 Real examples of Amazon issues and what can go wrong04:30 What happens if problems aren’t resolved06:45 How to reduce the chances of issues in the first place08:40 Understanding Amazon seller support10:25 How to write a clear and effective support case12:10 Common mistakes that slow everything down13:40 When to use chat or phone support14:55 How to escalate your case16:25 The mindset that will help you get results17:40 When to get extra support18:30 Final thoughts and reassuranceLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds.In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth.We talk about the real role of a product business website, why many websites struggle to convert visitors into customers, and the surprisingly simple changes that can make a big difference.Simon shares what he sees again and again when businesses come to him because their website “isn’t working”, including the common mistakes that quietly cost sales. We also talk about the importance of product descriptions, strong photography, user experience, and how customers actually behave when they land on a website for the first time.If you’ve ever looked at your website and wondered whether it’s really doing its job, this conversation will help you think about your product business website in a completely new way.Towards the end of the episode we also explore something many businesses haven’t considered yet, the impact of AI and what the future could look like when machines begin purchasing products automatically on behalf of customers.If you want your product business website to work harder for you this year, this episode is packed with practical insight.Find Simon here: skylightmedia.co.uklinkedin.com/in/simondavidpryceEpisode Chapters00:00 Introduction to Simon Pryce and Skylight Media02:00 The true role of a website for a product business05:10 The biggest website mistakes product businesses make09:00 Understanding customer behaviour on websites14:30 Why some websites don’t convert visitors into buyers18:30 Design, messaging and functionality, what matters most22:00 How often should you review or refresh your website27:00 Improving your website without a huge budget30:30 What to do if you feel embarrassed by your website32:00 The future of websites, AI and agentic commerce38:40 Final advice for making more of your websiteLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.Find Charlie here: Website: https://getthemozy.com/Pinterest: https://www.pinterest.com/getthemozy/Facebook: https://www.facebook.com/getthemozyInstagram: https://www.instagram.com/get_the_mozy/#YouTube: https://www.youtube.com/@getthemozyChapters:00:00 Introduction01:00 Finding a real problem to solve04:00 Designing products using thermodynamics principles07:00 Moving from prototype to sellable product10:30 Using Kickstarter to validate demand12:00 Starting sales through small markets and events14:30 Marketing physical products online16:30 Learning from product development mistakes18:30 Simplifying product ranges for efficiency20:40 Advice for first time product creators23:20 Persistence in entrepreneurship24:30 Final thoughts on product ideasLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone.In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.But it is not just a systems issue.It is the mental load of not knowing whether something is normal.The second guessing when a change works on one SKU but not another.The time lost searching Google or watching tutorials that may not apply to your situation.Selling on Amazon becomes heavier when you are trying to figure it all out alone.In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it. Episode Chapters:00:00 Welcome, and why selling on Amazon feels harder than it should01:20 Seller Central, outdated systems and lack of clear training02:45 The isolation of selling on Amazon alone04:10 Inconsistencies, suppressed listings and second guessing yourself05:50 Where most sellers look for help, Google, YouTube and Seller Support07:10 Why quick answers and ongoing support make such a difference08:30 The power of community and learning from other Amazon sellers09:50 Introducing Amazon Sellers Support and Connect10:40 Amazon Made Easy, what’s changing and why12:00 Who the membership is for, and who it is not for13:20 Final thoughts, selling on Amazon does not have to feel this hardLET’S CONNECTEpisode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/Join Amazon Made Easy: https://vickiweinberg.com/membership/ Follow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplationLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.Find Carolina here: https://www.carolinadibb.co.uk/https://www.instagram.com/carolinadibbconsulting/https://www.linkedin.com/in/carolina-dibb-15908623/ Episode Chapters:00:00 Introduction01:05 Common conversion challenges small and large businesses face02:10 How to understand your customers and identify their needs04:24 Practical ways to see your site through your customer’s eyes05:41 Why clarity on product pages is key to conversion07:48 Trust signals and social proof: reviews, best sellers, and building credibility09:15 Where to focus your energy when improving your website or product listing11:50 Understanding traffic versus conversion and the leaky bucket analogy14:50 Essentials of a high converting product page: imagery, copy, and formatting17:08 How small brands can build trust and encourage reviews20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability24:29 Prioritising changes for maximum impact with limited resources26:27 Myths about conversion and what conversion rate optimisation really means28:50 Carolina’s top advice for improving your conversion rate today30:39 The impact of checkout and payment options on conversionsLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.Chapters00:00 Introduction and meet Sophie Bell01:00 What story telling means for brands02:20 How successful brands tell simple, effective stories04:30 Choosing one clear message for your content07:10 What authenticity really looks like in brand storytelling09:20 Polished versus informal content and what works best11:40 Creating quality content without burnout14:40 Quality versus quantity in brand content18:45 Why AI is not just for big companies22:05 How AI can elevate creativity and storytelling27:05 First steps for experimenting with AIFind Sophie here:Website Instagram LinkedInLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

Are you unsure whether to choose a free or professional Amazon selling plan?This episode dives into the key differences between the two options to help you make an informed decision.This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.Mentioned in this episode:The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

What does inventing a product really look like behind the scenes?In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon’s Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business.If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable.What you will take away from this episode• What cognitive health really means and why it matters• How your brain function impacts your business• Why focus and memory sometimes feel harder than they should• Signs of overwhelm and decision fatigue• Practical ways to support your brain while running a businessChapters00:00 Welcome and introduction03:30 What cognitive health means for entrepreneurs09:20 Memory, attention and everyday brain function16:45 Focus, habits and why strategies work differently for everyone25:10 Leaning into strengths and outsourcing36:40 Overwhelm and decision fatigue47:30 Supporting long term brain and business healthFind Natalie Here:Website: https://thecognitivestrategist.com/Instagram: https://www.instagram.com/thecognitivestrategist/Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If you sell physical products and take your own photos (or know you probably should), this episode will really help.Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.You’ll hear:Why you don’t need expensive equipment or a fancy camera to get decent product photosThe most common mistakes product sellers make with their photos – and how to fix them simplyHow small changes to lighting and angles can make a big difference to how professional your products lookWhy showing size, scale and how a product is used really matters for salesHow to stop aiming for “perfect” and actually get your photos doneSimple editing tweaks you can make on your phone without overthinking itKaren explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief.It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill.USEFUL RESOURCESKaren Moreland Website https://karenmoreland.comKaren Moreland TikTok https://www.tiktok.com/@karen_morelandKaren Moreland Youtube https://www.youtube.com/@karenmorelandphotographyKaren Moreland https://www.pinterest.com/karenmorelandphotoLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.I dive into topics like:• the biggest mistakes new sellers make• choosing between FBA and FBM• how to improve visibility and reach page one• knowing if your pricing is truly competitive• whether Amazon is still worth it in 2026Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more confident growth.If there’s something you’d like me to cover in a future Q&A, you can message me on LinkedIn or Instagram, or reply to one of my emails. And remember, there’s a whole back catalogue of episodes if you want to keep learning.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.If you sell physical products (or want to), this episode will help you:Stop feeling awkward or “salesy” about sellingUnderstand what actually helps products sell in wholesale and retailFeel more confident about pricing your products properlyRealise you don’t have to do everything (or sell to everyone) to succeedAndee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.USEFUL RESOURCESShe Sells Differently Website https://andeehart.com/Andee Hart Instagram: https://www.instagram.com/andeehart/Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility.We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter.You’ll leave with practical ways to align your listings with what Amazon wants, so you can improve rankings in a realistic and sustainable way.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.Jennifer talks about:Validating an idea through real customers — and what consistent demand at craft fairs taught her. Scaling a handmade product and navigating the challenges of finding the right manufacturer Sticking to your ethics and values when building a brandPricing, positioning and protecting your idea, including how she approached trademarks and design rights.Marketing a product no one knew they needed yetUsing Etsy effectivelyJennifer’s honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.USEFUL RESOURCESHalliesphere Website: https://www.halliesphere.com/Halliesphere Facebook: https://www.facebook.com/Halliesphere/Halliesphere Instagram: https://www.instagram.com/halliesphereJennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/HalliesphereLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for success later.This episode is for anyone weighing up their next step, whether you’re brand new to Amazon or still sitting on the fence.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.You’ll learn:What to check when auditing your marketing channelsWhy testing needs to be ongoing, not a one-off taskWhy ROAS isn’t the best measure of success — and what to track insteadHow to understand your cost per acquisition (and why it matters)How to communicate higher pricing with confidenceWhat premium brands get wrong online — and how to avoid those mistakesWhy showing up as the founder can genuinely improve resultsIf you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.USEFUL RESOURCESNMD Marketing Website https://www.nmdmarketing.co.uk/NMD Marketing Instagram https://www.instagram.com/nmd_marketing/Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour. If you’d like extra support making sense of your numbers or improving your listings, an Amazon Listing Audit or Power Hour can give you clarity before the holidays or as a strong start to 2026.Useful links:Amazon listing audit: https://vickiweinberg.com/amazon-account-audit/ Book a Power hour with me: https://vickiweinberg.com/amazon-training/Download my free audit checklist: https://checklist.vickiweinberg.com/audit LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.If you sell physical products, this episode will help you:Stop relying on ads that drain your budgetUnderstand how to find influencers who actually drive salesUse non-transactional outreach to get influencers excited about your productTurn customers into raving fans who do your marketing for youBuild growth through “boring consistency” rather than chasing the next trendYou’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.USEFUL RESOURCESSwitch Supplements Website: https://www.switchsupplements.com/Tomer Hen X: https://x.com/tomerhenTomer Hen Facebook: https://www.facebook.com/tomeronline/Tomer Hen Instagram: https://www.instagram.com/tomer_hen/Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership