PR 360

Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. Key Takeaways:- Mentorship and sponsorship are crucial for young professionals- AI is a tool, but critical thinking remains vital- ForceLabor.ai aims to combat modern slavery in supply chainsEpisode Timeline:0:00 Introduction to Kody 2:00 Kody's relationship with Fast Company4:30 What's happening at Exiger6:15 How Exiger is bringing transparency to the supply chain7:15 Exiger's mission9:15 Exiger's work on identifying slavery in the supply chain10:15 Supply chain challenges in the current political climate13:10 The power of clear communication in AEO15:30 Short vs. flowery texting18:55 Internal shifts in PR caused by AI20:00 Mentoring junior PR people in the AI era23:00 Why critical thinking is more crucial than ever25:45 Kody's thought leadership philosophyThis episode’s guest:• Kody Gurfein on LinkedIn• Exiger on LinkedIn• ForcedLabor.AISubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.Key Takeaways:- AI's effect on the comms world- Keeping up at a time of rapid change- Leadership in the age of AIEpisode Timeline:1:45The genesis of 'Relentless Impact' and what it says about change3:45Navigating change in the modern comms workforce7:05The role of AI in marketing and PR10:10Historical periods of change13:20 AI for online publishing15:50The "Relentless Impact" mindset explained18:46Finding signal in the noise23:12How being diagnosed with ADHD led to his new framework23:55Leadership in the age of AI25:10Conclusion and call to actionThis episode’s guest:• Pete Gosling on LinkedIn• Pick up a copy of 'Relentless Impact' at DesignTech.AI• Follow Gosling Media at GDS.Pro Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.Key Takeaways:- How a sense of style can help you with personal branding- The current state of the retail economy - Navigating Google's tricky algorithmsEpisode Timeline:0:00Introduction to Barrett Wertz2:30How can the average guy develop a sense of style?4:00 How creating a personal style helps your brand5:30 Creating commerce content at the New York Post9:00Choosing which products the Post highlights11:30 Comparing and contrasting different products12:30 What's the secret to a great gift guide16:30How to manage a writing team20:45How to understand Google from an Editorial perspective23:55 Content used to be based on merit24:30What does Barret's work tell him about today's economy?This episode’s guest:• Barret Wertz on LinkedIn • The New York Post on Instagram• The New York Post on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape. Key Takeaways:- Why PR is essential for startups- The key pivot startups need to make- Why personal relationships are important in the AI era Episode Timeline:0:00Introduction to A/M Partners3:00Communicating PR for startups5:30The importance of cohesive messaging7:25 How to find the story9:55Navigating AI's impact on communications11:00The role of relationships in PR16:45Why early-stage companies need PR18:13Challenges in PR and advertising24:30Thought leadership in PRThis episode’s guest:• Aaron Berger on LinkedIn• A/M Partners on LinkedIn• A/M Partners website • Email: Aaron@AM.PartnersSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.Key Takeaways:- Why comms hiring is back post-COVID- How AI is affecting the comms job market- How to kill it in your next job interview Episode Timeline:0:00Introduction to communications hiring trends3:00The impact of AI on communications hiring6:10Current trends in communications hiring8:40How to know if someone is a good fit10:40 The candidates everyone is looking for12:15Navigating the job market Post-COVID15:20Preparing the next generation for the workforce18:10The importance of emotional intelligence21:15Thought leadership in communicationsThis episode’s guest:• Brooke Kruger on LinkedIn• KC-Partners.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. Key Takeaways:- Mike's past work as an NFL field producer- The importance of keeping your great employees- How AEO is changing brand management Episode Timeline:2:15 What is the NFL's streaming strategy?4:45 The NFL's most intense fans7:00 How did Mike help UPRoar scale to a national agency?10:30 How does your culture change after 20 employees?14:00 Mike's four-year strategy to scale his company for sale17:00 Why AI can only do so much19:15 How HyperIce grew to a $2 billion company24:40 How is AI changing brand management 29:00 Does AEO change messaging?30:30 Mike's thought leadership philosophyThis episode’s guest:• Mike Harris on LinkedIn• Uproarpr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.Key Takeaways:- Balancing human and artificial intelligence in PR- Creating new workflows with AI- Where AI writing comes short Episode Timeline:0:00Introduction to Intelligent Relations and Tim Gray2:48The Role of AI in PR at Intelligent Relations4:45 How we've rapidly changed our views of ChatGPT5:59Creating a new workflow around AI6:45The client experience at Intelligent Relations7:45How Preston creates AI pitches10:30How AI affects junior-level PR people11:30How has Intelligent Relations changed over 7 months?12:22Balancing human and artificial intelligence14:00Where AI writing falls short16:00How to make a story stick17:45How to get Tod to read your pitch17:41Tim's thought leadership philosophyThis episode’s guest:• Tim Gray on LinkedIn• Intelligentrelations.comYour host: Tod Perry• Follow Tod Perry on LinkedIn• Follow Tod Perry on X• Learn more about TodSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. Key Takeaways:- How law and PR are related- The problem of C-suite loneliness- Reputation management in the AI eraEpisode Timeline:1:20 The challenges of running a company out of Indonesia2:50 What's happening at Association GC?3:50 How does his law experience help with PR communications?6:15 Why emotion matters in court7:15 Lawyers who have really impressed G.C.9:35 G.C.'s relationship with his father, a judge10:05 How can brands manage their reputation in the AI era?11:30 How to fix your problems before they start13:30 How AI is muddying our perception of reality15:00 Why C-suite loneliness is a big problem17:00 How to move off the plateau19:30 The art of listening22:00 Being likable23:45 G.C.'s thought leadership philosophyThis episode’s guest:• G.C. Murray II, Esq. on LinkedIn • Association.Law• G.C. Murray II, Esq. on FacebookSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.Key Takeaways:- Why earned media is becoming more important than ever- Keys to successful influencer campaigns- AI is making PR ethics more important than everEpisode Timeline:1:45 Tod and Kylie are both getting over colds3:00 What's happening at Finch Media?4:00 The importance of earned media in 20256:00 How does the need for earned media benefit media outlets?7:30 The importance of brand consistency in the AI era9:25 The 3 tensions between influencers and organizations13:30 Spokespeople can be a surprise16:00 What are the qualities of an effective influencer17:15 Do AI influencers matter?20:00 PR practitioners are always adapting to technology21:30 What are Kylie's students' ethical concerns26:04 How Kylie helped her sibling, Chelsea, promote their short film28:00 What's Kylie's thought leadership philosophy?This episode’s guest:• Kylie McMullan on LinkedIn• Finchmedia.ca• Finch Media on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.Key Takeaways:- Why earned media is crucial for AI visibility and brand reputation- Niche outlets are becoming more important in PR strategies- The future of journalism in the AI eraEpisode Timeline:2:00Muck Rack's new tool: Generative Pulse4:35 What does Generative Pulse look like for a client?6:45Generative Pulse helps in a crisis7:30How has AI changed the PR world and beyond in the past 18 months?8:30People are using AI for retail purchases10:22Muck Rack's AI search study insights12:30Why does AI love learned media?14:15ChatGPT's initial shortcomings15:50Strategies for increasing AI visibility21:00Crisis management with AI Tools22:40Introduction to AI agents25:30Building the ultimate agent28:40The future of journalism and AIThis episode’s guests:• Linda Zebian on LinkedIn• Matt Dzugan on LinkedIn• Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts. Key Takeaways:- The agency has worked on true crime stories to help families seek justice- Thought leadership should be educational, not promotional- How a surprise career turn inspired Melissa to create VigilanteEpisode Timeline:1:30 How Vigilante is using PR to bring justice for Megan Trussell4:10 How Vigilante got involved in the Trussell case5:30 How a shocking career turn inspired Melissa to create Vigilante8:00 Forging a new path for PR9:30 Why are a lot of agencies stuck in their ways?11:15 Why senior-level PR people need to be involved on every level13:30 Melissa's favorite campaigns15:30 New ways of approaching journalists17:15 How does Vigilante defy the odds19:45 The band Melissa has seen over 400 times22:30 Melissa's thought leadership philosophyThis episode’s guest:• Melissa Christensen on LinkedIn• Vigilante PR on LinkedIn• Email: Melissa@Vigilante-PR.com• PR UnpluggedSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters. Key Takeaways:- Memorable promotional products can create lasting impressions and connections- How trade disruptions have impacted the promotional products industry- The importance of positive leadershipEpisode Timeline:0:00Introduction to PPAI and Drew Holmgreen2:00The scope and impact of the promotional products industry4:20Understanding branded merchandise6:54The emotional connection of promotional products9:45Integrating merch with digital campaigns11:45The revenue potential of merchandising13:00Howard Stern's aversion to promotional products13:52Memorable promotional products and their impact18:00Common mistakes in merchandising20:25The creative side of the promotional products industry22:00Navigating trade disruptions27:40Thought leadership philosophy and positive leadershipThis episode's guest:• Drew Holmgreen on LinkedIn• PPAI.orgSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.- How purpose-driven organizations can stand out in today's climate- Why organizations should focus on genuine causes rather than trends- How AI companies pull their dataEpisode Timeline:0:00Introduction to Paul Cohen and Attention Comms2:00Transitioning to Attention Comms3:40The Importance of purpose-driven communication5:40Authenticity in social justice messaging7:50Attracting attention vs. media coverage11:35The role of authenticity in leadership15:50The role of AI at Attention Comms?17:10How AI companies pull their data19:10Paul's pitching secretsThis episode’s guest:• Paul Cohen on LinkedIn• AttentionComms.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.- Unique advantage that PR has in AI search- The difference between AI and organic search- The current state of US tourismEpisode Timeline:1:30 Julie reflects on 30 years in PR2:35 Staying informed on top of the rise of AI search3:50 A searchable podcast database4:45 The decline in organic search traffic6:00 How does AI search change the world of journalism?8:00 Optimizing your brand for AI search10:50 How thought leaders can adapt to AI13:35 Which sites are favored by AI search16:00 How is (W)right On implementing AI?19:00 Julie's recent acknowledgements21:30 Changes in US tourism22:30 Julie's thought leadership philosophyThis episode’s guest:• Julie Wright on LinkedIn• WrightOnComm.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances. Key Takeaways:- Amplify specializes in positioning lawyers as thought leaders- The benefits of non-traditional media outlets- The ins and outs of cruise lawEpisode Timeline:0:00Introduction to Bridget Mercuri and Amplify3:30The importance of earned media in law6:10Building relationships with reporters for effective PR9:20Humanizing lawyers and their stories12:00Preparing clients for media appearances14:30How can good PR solve current problems in the legal industry15:50Exploring non-traditional media outlets18:00The ins and outs of cruise law21:30Bridget's thought leadership philosophyThis episode’s guest:• Amplifyforlawyers.com• Email: Bridget@Amplifyforlawyers.com• Email for lawyers: LFG@Amplifyforlawyers.com• Amplify for Lawyers on Instagram Hosted on Acast. See acast.com/privacy for more information.

Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.Key Takeaways:- How to prep authors for interviews- How to promote books through TikTok - How to connect books to current eventsEpisode Timeline:0:00Introduction to Wild Bound PR and Julia Drake1:30The journey from film to literary PR4:00Successful Wildbound campaigns6:00 The myth of inspiration7:25Differences between traditional PR and publishing PR8:50Creating conversations around books10:30Preparing first-time authors for PR13:35The success rates for book publishing15:00The impact of social media on Book promotion16:25The ins and outs of BookTok19:45Client expectations vs. reality in publishing PR22:05What sets Wildbound apart24:30Julia's thought leadership philosophyThis episode’s guest:• Julia Drake on LinkedIn • WildboundPR's website• Wildbound PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.Key Takeaways:- The state of luxury brands in 2025- How Jennifer started her own agency- The basics of crisis managementEpisode Timeline:1:45Introduction to Jennifer Adler and Adler PR2:45How to choose a luxury influencer4:45How are luxury brands positioning themselves in today's economy7:25Has the idea of luxury changed over the past 20 years?9:10How does Jennifer keep her finger on the pulse10:00Preparing clients for a crisis12:00The Coldplay debacle crisis15:15The importance of a cool head in a crisis17:00The quote that inspired Jennifer to start her own agency20:20Lessons Jennifer learned hosting the "Earn It" podcast22:00Working with Medieval Times25:22Jennifer's thought leadership philosophyThis episode’s guest:• Jennifer Adler in LinkedIn• Adler Public Relations• Adler Public Relations on Instagram• "Earn It" podcast Hosted on Acast. See acast.com/privacy for more information.

Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways:- How PR people can do more with less- Clearing up PR misconceptions- How to build a personal brandEpisode Timeline:0:00    Introduction to Lexi Smith and Growth Mode2:03    Why PR agencies are being asked to do more with less4:10    PR is having a hard time defining itself in the new era5:10    People need to be educated about PR8:00    Mistakes people make in personal branding 11:00  The "why" of your personal brand13:15 Taylor Swift's marketing brilliance14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast17:15 Tod's pitch preferences19:30 Lexie's work with Everyday Action23:25 Lexie's thought leadership philosophyThis episode’s guest:• Lexie Smith on LinkedIn• Growth Mode's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.