PR 360

Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.Key Takeaways:- Adam's transition from agency life to independent consulting- Crafting compelling brand stories- Effective podcast pitching strategiesEpisode Timeline:0:45 Introduction and Tod Perry's background2:25 Adam Belmont's background and expertise3:30 Adam met his wife on JDate4:50 Motivations for going independent7:25 Work-life balance and location flexibility8:30 Adam Belmont's biggest success as a solo act10:00 Building a trusted network of collaborators13:00 How Adam helps clients book on top podcasts15:00 The value of long-form storytelling in podcasts16:30 Discovering a brand's story19:00 Creating scroll-stopping social media content22:30 Adam's thought leadership philosophy 25:20 Analyzing the McDonald's CEO burger incidentThis episode’s guest:• Adam Belmont on LinkedIn• A to B Strategies on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.Key Takeaways:- B2B PR strategies for tech companies- Working with high-growth companies- Using awards to showcase growthEpisode Timeline:1:10Jodi's Google problem 2:25Overview of Classic Bart PR's client focus and recent successes4:05Jodi's approach to client selection5:10All of Jodi's clients are high-growth companies6:20How the INC 5000 companies are chosen7:45Awards are great for AI search10:30 When should startups start paying for PR?12:30Finding a company's unique story17:00Jodi's B2B software PR tactics19:30 The importance of reusing content22:30 Jodi's thought leadership philosophyThis episode’s guest:• Jodi Holzband LinkedIn• Classic Bart PR + Communications Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.Key Takeaways:- The rise of collectives and trusted partner networks- How AI is changing the agency landscape- How collectives allow agencies to be flexibleEpisode Timeline:1:15What are collectives and why are they important?3:00The benefits of pre-built relationships and seamless onboarding5:00Factors driving the rise of collectives in the agency space6:25The impact of AI on agency models and services7:25How Collective OS matches agencies with synergistic partners9:27The role of AI in partner matching and collaboration10:55Typical users of Collective OS and their agency sizes12:20Gaps in services and emerging client needs14:00 Can agencies still brag about using AI?17:12The origin story of Collective OS20:45Why agencies are shrinking and the shift towards specialization24:25Jason's thought leadership and insightsThis episode’s guest:• Jason Flack on LinkedIn• Collective OS's website• @FlackThought on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. Key Takeaways:- Developments in space exploration- How RocketPy helps engineers simulate launches- How Rodrigo balances entrepreneurship and scienceEpisode Timeline:00:00Introduction to Rodrigo Schmitt1:50Tod is learning about astrophysics2:45Backpacking the Grand Canyon5:55Exciting developments in space exploration7:00Legal and ethical aspects of space resources8:00AI's role in space11:20Star trackers and space navigation using stars13:07RocketPy: Rocket simulation and safety in space competitions15:35RocketPy's future18:40Mars Mission desert research stations21:40How Rodrigo finds balance between entrepreneurship and scienceThis episode’s guest:• Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram• Stellerian on LinkedIn• Purdue's Mars analog research facilitySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.Key Takeaways:- Crisis communication best practices- The impact of AI and ChatGPT on PR- Matt's belief in community involvement Episode Timeline:0:00Introduction to Matt Levinson and his background1:35Matt's passion for Liverpool FC3:30Liverpool's rivals4:50Trip to Liverpool during COVID-19 and its timing7:30Overview of O'Connell and Goldberg PR8:55Digital transformation in PR: From media pitching to AI10:50The importance of press releases and digital outreach in modern PR12:50Community work and real estate development in Florida17:00Path to College: Supporting low-income students in higher education20:20Balancing community service with a busy professional life22:20Crisis communication lessons: Acting swiftly and calmly25:15Handling emergencies: The importance of accurate information and calm leadershipThis episode’s guest:• Matt Levinson on LinkedIn• O'Connell and Goldberg PR Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud. Key Takeaways:- What is the "Hollow Man" crisis?- How to be a sustainable leader- Red flags for fraudEpisode Timeline:00:00Introduction to Kenyada Meadows1:30Becoming a sustainable leader3:00How burnout led Kenyada to make big changes6:20Understanding the Hollow Man Crisis8:20How men are dehumanized10:30Addressing the Hollow Man Crisis13:40How Tod's parents affected his career approach15:15The problem of gender imbalance18:45The importance of present parenting21:00Nonverbal communication and building trust23:20The Harvard three-step trick to likability24:45Red flags for fraudstersThis episode’s guest:• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon• Kenyada Meadows on LinkedIn• Executive ParentCompany's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. Key Takeaways:- F1's appeal to luxury consumers- Cultural power is about shaping what people care about- Current state of PREpisode Timeline:1:20Introduction to Danielle Mileno and her love of sports2:40Danielle's work with Manchester United4:45What's happening these days at M&C Saatchi?5:45The rise of F1 and its appeal to luxury consumers8:45Navigating a fragmented media landscape10:15Building authentic relationships in micro communities12:35Finding the right influencers for brand authenticity14:50The amazing appeal of Shaquille O'Neal17:35Cultural power should be the ultimate KPI19:35Tying cultural power back to the bottom line21:30PR is all about relationships23:00Danielle's thought leadership philosophyThis episode’s guest:• Danielle Mileno on LinkedIn• M&C Saatchi Sport & Entertainment North America• M&C Saatchi Sport & Entertainment North America on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. Key Takeaways:- Mentorship and sponsorship are crucial for young professionals- AI is a tool, but critical thinking remains vital- ForceLabor.ai aims to combat modern slavery in supply chainsEpisode Timeline:0:00 Introduction to Kody 2:00 Kody's relationship with Fast Company4:30 What's happening at Exiger6:15 How Exiger is bringing transparency to the supply chain7:15 Exiger's mission9:15 Exiger's work on identifying slavery in the supply chain10:15 Supply chain challenges in the current political climate13:10 The power of clear communication in AEO15:30 Short vs. flowery texting18:55 Internal shifts in PR caused by AI20:00 Mentoring junior PR people in the AI era23:00 Why critical thinking is more crucial than ever25:45 Kody's thought leadership philosophyThis episode’s guest:• Kody Gurfein on LinkedIn• Exiger on LinkedIn• ForcedLabor.AISubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.Key Takeaways:- AI's effect on the comms world- Keeping up at a time of rapid change- Leadership in the age of AIEpisode Timeline:1:45The genesis of 'Relentless Impact' and what it says about change3:45Navigating change in the modern comms workforce7:05The role of AI in marketing and PR10:10Historical periods of change13:20 AI for online publishing15:50The "Relentless Impact" mindset explained18:46Finding signal in the noise23:12How being diagnosed with ADHD led to his new framework23:55Leadership in the age of AI25:10Conclusion and call to actionThis episode’s guest:• Pete Gosling on LinkedIn• Pick up a copy of 'Relentless Impact' at DesignTech.AI• Follow Gosling Media at GDS.Pro Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.Key Takeaways:- How a sense of style can help you with personal branding- The current state of the retail economy - Navigating Google's tricky algorithmsEpisode Timeline:0:00Introduction to Barrett Wertz2:30How can the average guy develop a sense of style?4:00 How creating a personal style helps your brand5:30 Creating commerce content at the New York Post9:00Choosing which products the Post highlights11:30 Comparing and contrasting different products12:30 What's the secret to a great gift guide16:30How to manage a writing team20:45How to understand Google from an Editorial perspective23:55 Content used to be based on merit24:30What does Barret's work tell him about today's economy?This episode’s guest:• Barret Wertz on LinkedIn • The New York Post on Instagram• The New York Post on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape. Key Takeaways:- Why PR is essential for startups- The key pivot startups need to make- Why personal relationships are important in the AI era Episode Timeline:0:00Introduction to A/M Partners3:00Communicating PR for startups5:30The importance of cohesive messaging7:25 How to find the story9:55Navigating AI's impact on communications11:00The role of relationships in PR16:45Why early-stage companies need PR18:13Challenges in PR and advertising24:30Thought leadership in PRThis episode’s guest:• Aaron Berger on LinkedIn• A/M Partners on LinkedIn• A/M Partners website • Email: Aaron@AM.PartnersSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.Key Takeaways:- Why comms hiring is back post-COVID- How AI is affecting the comms job market- How to kill it in your next job interview Episode Timeline:0:00Introduction to communications hiring trends3:00The impact of AI on communications hiring6:10Current trends in communications hiring8:40How to know if someone is a good fit10:40 The candidates everyone is looking for12:15Navigating the job market Post-COVID15:20Preparing the next generation for the workforce18:10The importance of emotional intelligence21:15Thought leadership in communicationsThis episode’s guest:• Brooke Kruger on LinkedIn• KC-Partners.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. Key Takeaways:- Mike's past work as an NFL field producer- The importance of keeping your great employees- How AEO is changing brand management Episode Timeline:2:15 What is the NFL's streaming strategy?4:45 The NFL's most intense fans7:00 How did Mike help UPRoar scale to a national agency?10:30 How does your culture change after 20 employees?14:00 Mike's four-year strategy to scale his company for sale17:00 Why AI can only do so much19:15 How HyperIce grew to a $2 billion company24:40 How is AI changing brand management 29:00 Does AEO change messaging?30:30 Mike's thought leadership philosophyThis episode’s guest:• Mike Harris on LinkedIn• Uproarpr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.Key Takeaways:- Balancing human and artificial intelligence in PR- Creating new workflows with AI- Where AI writing comes short Episode Timeline:0:00Introduction to Intelligent Relations and Tim Gray2:48The Role of AI in PR at Intelligent Relations4:45 How we've rapidly changed our views of ChatGPT5:59Creating a new workflow around AI6:45The client experience at Intelligent Relations7:45How Preston creates AI pitches10:30How AI affects junior-level PR people11:30How has Intelligent Relations changed over 7 months?12:22Balancing human and artificial intelligence14:00Where AI writing falls short16:00How to make a story stick17:45How to get Tod to read your pitch17:41Tim's thought leadership philosophyThis episode’s guest:• Tim Gray on LinkedIn• Intelligentrelations.comYour host: Tod Perry• Follow Tod Perry on LinkedIn• Follow Tod Perry on X• Learn more about TodSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. Key Takeaways:- How law and PR are related- The problem of C-suite loneliness- Reputation management in the AI eraEpisode Timeline:1:20 The challenges of running a company out of Indonesia2:50 What's happening at Association GC?3:50 How does his law experience help with PR communications?6:15 Why emotion matters in court7:15 Lawyers who have really impressed G.C.9:35 G.C.'s relationship with his father, a judge10:05 How can brands manage their reputation in the AI era?11:30 How to fix your problems before they start13:30 How AI is muddying our perception of reality15:00 Why C-suite loneliness is a big problem17:00 How to move off the plateau19:30 The art of listening22:00 Being likable23:45 G.C.'s thought leadership philosophyThis episode’s guest:• G.C. Murray II, Esq. on LinkedIn • Association.Law• G.C. Murray II, Esq. on FacebookSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.Key Takeaways:- Why earned media is becoming more important than ever- Keys to successful influencer campaigns- AI is making PR ethics more important than everEpisode Timeline:1:45 Tod and Kylie are both getting over colds3:00 What's happening at Finch Media?4:00 The importance of earned media in 20256:00 How does the need for earned media benefit media outlets?7:30 The importance of brand consistency in the AI era9:25 The 3 tensions between influencers and organizations13:30 Spokespeople can be a surprise16:00 What are the qualities of an effective influencer17:15 Do AI influencers matter?20:00 PR practitioners are always adapting to technology21:30 What are Kylie's students' ethical concerns26:04 How Kylie helped her sibling, Chelsea, promote their short film28:00 What's Kylie's thought leadership philosophy?This episode’s guest:• Kylie McMullan on LinkedIn• Finchmedia.ca• Finch Media on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.Key Takeaways:- Why earned media is crucial for AI visibility and brand reputation- Niche outlets are becoming more important in PR strategies- The future of journalism in the AI eraEpisode Timeline:2:00Muck Rack's new tool: Generative Pulse4:35 What does Generative Pulse look like for a client?6:45Generative Pulse helps in a crisis7:30How has AI changed the PR world and beyond in the past 18 months?8:30People are using AI for retail purchases10:22Muck Rack's AI search study insights12:30Why does AI love learned media?14:15ChatGPT's initial shortcomings15:50Strategies for increasing AI visibility21:00Crisis management with AI Tools22:40Introduction to AI agents25:30Building the ultimate agent28:40The future of journalism and AIThis episode’s guests:• Linda Zebian on LinkedIn• Matt Dzugan on LinkedIn• Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.