The Cookbook: Recipes for Marketing & Business Success

In this episode of The Cookbook, host Iris Goldfeder welcomes professional organizer Gayle Gruenberg to discuss the intricacies of organization, the psychological aspects behind clutter, and the unique challenges faced by individuals in various life situations, including divorce. Gail shares her journey from being a CPA to becoming a certified professional organizer, emphasizing the importance of understanding core values and the emotional connections we have with our belongings. The conversation also touches on the entrepreneurial spirit, the significance of body doubling for accountability, and the grace needed in the process of organizing. Listeners are encouraged to embrace their unique organizational styles and to seek help when needed, all while maintaining a compassionate approach to themselves and others. Chapters 00:00 Welcome to The Cookbook 02:20 Meet Gail Gurnberg: The Organizer Extraordinaire 05:46 The Unique Challenges of Organizing in Divorce 11:50 The Intersection of Sports and Collectibles 17:25 The Big O: Organizing to Your Core Values 23:26 The Psychology of Organization 29:25 Entrepreneurship and Organization: Finding Your Zone of Genius 35:02 Body Doubling: The Power of Accountability 40:47 Grace and Self-Forgiveness in Organization 46:45 Final Thoughts and Resources 1:01:13 What Light's Your Fire

In this episode of The Cookbook, host Iris Goldfeder welcomes Wilson Zehr, an entrepreneur and educator, to discuss his journey through entrepreneurship, the concept of disruption in business, and the impact of COVID-19 on innovation. They explore the evolution of communication technology, the relevance of direct mail in today's digital age, and Wilson's new venture, Speedy Desktop Comp. The conversation emphasizes the importance of focusing on real problems rather than just technology, and concludes with Wilson sharing what inspires him personally and professionally. Chapters: 00:01 Welcome to The Cookbook 02:53 Wilson's Entrepreneurial Journey 05:23 Understanding Disruption in Business 11:10 The Impact of Uber on the Taxi Industry 17:08 Adapting to Change: Lessons from COVID-19 22:49 Innovation vs. Imitation in Business 28:49 The Evolution of Communication Technology 34:57 The Future of AI in Business 40:53 Introducing Speedy Desktop Comp 46:47 The Importance of Direct Mail 52:42 Finding Solutions to Real Problems 58:28 What Lights Wilson's Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes PR expert Barrie Cohen to discuss her journey in the public relations industry. Barry shares her experiences of starting her own PR business, the importance of building meaningful client relationships, and the intricacies of the PR process. They delve into the significance of networking, understanding client expectations, and the advice Barry has for aspiring entrepreneurs. The conversation highlights the passion that drives both Iris and Barry in their respective fields, emphasizing the importance of helping others and finding joy in their work. Learn More About Barrie Cohen At: www.bcpublicrelations.com Chapters 00:01 Welcome to The Cookbook 01:54 Barry's Journey into PR 05:59 The Evolution of a PR Business 11:39 The Importance of Client Relationships 17:32 Understanding the PR Process 23:41 Navigating Client Expectations 29:31 Advice for Aspiring Entrepreneurs 35:28 Finding Your Ideal Client 41:18 Building Meaningful Connections 47:15 What Lights Barry's Fire

In this episode of The Cookbook, host Iris Goldfeder engages with Rebecca Arnold, author of 'The Rooted Renegade.' They discuss the importance of authenticity, navigating life transitions, and the impact of COVID-19 on personal and professional lives. The conversation delves into leadership challenges, the significance of an abundance mindset, and the journey of self-discovery in entrepreneurship. Rebecca shares insights from her book, emphasizing the need for emotional intelligence and meaningful connections in both personal and professional realms.

In this episode of The Cookbook, host Iris Goldfeder engages in a heartfelt conversation with guests Lauren and Megan about their personal journeys, the concept of 'woo', and the importance of emotional regulation and authenticity. They explore how their experiences have shaped their work in helping others navigate their own paths to healing and self-discovery. The discussion emphasizes the significance of community, connection, and the tools necessary for personal growth, culminating in a promise for a follow-up episode to delve deeper into their book and business. Chapters: 00:01 Welcome to The Cookbook 02:41 Introducing Lauren and Megan 03:50 Exploring Personal Journeys and Woo 10:22 Embodied Leadership and Authenticity 18:04 Understanding Energy and Human Design 21:39 Making Woo Accessible 27:41 Navigating the Unknown in Woo 36:02 Emotional Regulation and Healing 53:34 The Importance of Connection and Community 59:15 What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder interviews Sarah Dowd, a multi-business entrepreneur who shares her journey of starting and growing her businesses, including the Trikala Collective. They discuss the impact of ADHD on Sarah's entrepreneurial spirit, the challenges she faced in the early days, and the importance of building relationships in business. The conversation also touches on the significance of history and culture, the launch of Sarah's new podcast 'History for Fuck's Sake', and the lessons learned from the pandemic. Sarah emphasizes the need for listening and engaging with others to foster understanding and connection. Chapters 00:01 Welcome to The Cookbook 00:17 Introducing Sarah Dowd: A Multi-Business Entrepreneur 01:43 The Trikala Collective: Merging Arts and Philanthropy 04:15 The Catalyst for Entrepreneurship: ADHD and Rebellion 10:25 Navigating Early Challenges: Selling the House 15:09 Building Relationships in Business: The Human Element 18:43 The Impact of the Pandemic on Business Growth 20:36 Advice for Aspiring Entrepreneurs 26:07 The Importance of History and Culture 29:41 Launching the Podcast: History for Fuck's Sake 36:25 Connecting History with Pop Culture 48:01 The Role of History in Understanding the Present 51:20 The Importance of Listening and Engaging 01:03:40 What Lights Sarah's Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Christina Bernhard, founder of 3 Eleven Advertising. They discuss Christina's journey into entrepreneurship, the evolution of digital marketing, and the importance of understanding both SEO and ads. Christina shares insights on educating clients, building sustainable business models, and the impact of AI on marketing. The conversation emphasizes the significance of finding one's 'why' in business and the ripple effect that successful businesses have on their communities. Chapters 00:00 Welcome to The Cookbook 01:51 Meet Christina Bernhard 02:50 The Journey to 3 Eleven Advertising 05:43 Navigating Changes in Digital Marketing 09:56 Understanding the Role of Ads 13:41 The Importance of SEO and Ads 17:48 Educating Clients on Marketing Strategies 21:35 Building a Sustainable Business Model 25:27 The Impact of AI on Marketing 29:34 The Entrepreneurial Journey 33:31 Finding Your Why 37:19 Advice for Aspiring Entrepreneurs 41:29 The Ripple Effect of Business Growth 45:03 Creating a Systemized Pipeline 48:54 The Importance of Client Relationships 52:54 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldefeder welcomes back Ron Ben-Joseph, a talented coach and performer. They discuss the importance of adaptability in performance, the role of authenticity in coaching and public speaking, and the journey of self-discovery through singing. Ron shares insights on building confidence, navigating client relationships, and the challenges of entrepreneurship. The conversation highlights the significance of networking, the evolution of content creation, and the impact of sharing one's message authentically. Ron emphasizes that every speaker has a unique voice and that embracing authenticity can lead to greater connection with audiences. The episode concludes with advice for aspiring entrepreneurs and the importance of sales in sustaining a business. Chapters 00:00 Welcome to The Cookbook 00:44 Meet Abby Sangmeister: A Journey of Courage 03:40 The Decision to Become a Single Mom 05:34 Mindset and the Power of Belief 09:53 Balancing Motherhood and Ambition 12:53 Authenticity in Business and Life 21:22 Navigating Entrepreneurship with Intention 24:32 The Importance of Support Systems 31:25 Hypnosis and Self-Discovery 36:09 Value Over Cost in Business 43:54 Building Authority and Heart in Business 52:45 Creating a Balanced CEO Schedule 59:31 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Abby Sangmeister, a therapist, coach, and subconscious change expert. Abby shares her inspiring journey of becoming a single mom by choice at 40, emphasizing the importance of mindset and belief in achieving one's goals. The conversation delves into the challenges of balancing motherhood with ambition, the significance of authenticity in business, and the value of support systems. Abby discusses the role of hypnosis in self-discovery and the importance of setting boundaries in both personal and professional life. The episode concludes with Abby reflecting on what lights her fire, highlighting the joy and inspiration she draws from her daughter. Chapters 00:01 Welcome to The Cookbook 00:44 Meet Abby Sangmeister: A Journey of Courage 03:40 The Decision to Become a Single Mom 05:34 Mindset and the Power of Belief 09:53 Balancing Motherhood and Ambition 12:53 Authenticity in Business and Life 21:22 Navigating Entrepreneurship with Intention 24:32 The Importance of Support Systems 31:25 Hypnosis and Self-Discovery 36:09 Value Over Cost in Business 43:54 Building Authority and Heart in Business 52:45 Creating a Balanced CEO Schedule 59:31 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Dr. Carrie Johansson to discuss resilience, mindset, and personal growth. They explore the importance of psychological flexibility, the process of bouncing back from challenges, and the significance of taking action in difficult times. Dr. Johansson shares insights on how to assess habits, find joy in small things, and the role of routine in maintaining resilience. The conversation also touches on the impact of divisiveness in society and the importance of critical thinking in navigating these challenges. Finally, they offer advice for aspiring entrepreneurs on recognizing strengths and weaknesses in their journey. Learn More About Dr. Carrie At: www.SelfHelpOnTheGo.com Chapters 00:01 Welcome to The Cookbook 02:02 Introducing Dr. Carrie Johansson 02:53 The Importance of Resilience 05:01 Mindset and Action in Resilience 09:12 Learning from Challenges 12:00 The Resilience Spiral 15:19 Embracing Resilience as a Superpower 19:12 Finding Joy in Small Things 19:38 The Impact of Routine on Resilience 22:41 Recognizing Collapse and Recovery 29:32 Assessing Habits for Resilience 36:24 Starting New Habits 40:09 Connecting Beyond Divisiveness 53:29 Critical Thinking in a Divided World 57:56 Advice for Aspiring Entrepreneurs

In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder engages with Beatrice Gutknecht, exploring the intricacies of branding, entrepreneurship, and the importance of aligning business strategies with company culture. They discuss personal journeys, the challenges of entrepreneurship, and the significance of standing out in a crowded market. The conversation delves into the debate on rebranding, cultural adaptation in business, and the necessity of user experience in brand positioning. Beatrice shares her insights on niche marketing and the importance of understanding client needs, culminating in a discussion about what truly lights their fires in their professional lives. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder welcomes plant-based chef and nutrition educator Stefanie Dougherty. They discuss the importance of finding joy in cooking healthfully, the transition from a linguist to a plant-based entrepreneur, and the challenges of cooking for different dietary preferences. Stephie shares her mission to help others enjoy nutritious meals without feeling deprived, emphasizing the beauty of food presentation and the significance of mindful eating. The conversation also touches on overcoming creative anxiety, the impact of food quality on health, and advice for aspiring entrepreneurs. Ultimately, the episode inspires listeners to explore their passions and make healthier choices in their diets. Chapters 00:00 Welcome to The Cookbook 02:55 Meet Stephie Doherty: A Plant-Based Chef 05:44 The Joy of Cooking Healthfully 08:35 Transitioning to a Plant-Based Lifestyle 11:33 The Importance of Mindful Eating 14:41 From Linguist to Plant-Based Entrepreneur 17:45 Overcoming Creative Anxiety 20:34 The Beauty of Cooking and Food Presentation 23:39 Creating a Non-Judgmental Space for Healthy Eating 26:14 The Challenges of Cooking for Different Diets 29:30 Advice for Aspiring Entrepreneurs 32:27 Finding Your Passion and Purpose 35:18 The Impact of Food Quality on Health 38:09 Connecting with Your Audience 40:59 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Nancy Monson, a human design life and leadership coach. They explore themes of personal growth, the significance of human design, Vedic studies, and the power of meditation. The conversation delves into navigating life transitions, understanding dreams as soul messages, and reflections on loss and healing. Nancy shares her journey and insights on how to trust one's inner guidance and the importance of leading with the soul. In this conversation, the speakers delve into the profound themes of loss, transformation, and personal growth. They share personal experiences of navigating trauma and the importance of letting go to embrace new opportunities. The discussion highlights the journey of entrepreneurship as a path of self-discovery and growth, emphasizing the significance of human design and gene keys in understanding one's soul journey. The speakers encourage listeners to trust their inner guidance and embrace their unique gifts. Chapters 00:01 Welcome to The Cookbook 01:54 Introducing Nancy Monson 04:54 Exploring Human Design and Personal Growth 09:04 Vedic Studies and Spiritual Guidance 12:53 The Power of Meditation and Personal Rituals 17:01 Navigating Life Transitions and Challenges 20:47 Understanding Dreams and Soul Messages 25:07 Reflections on Loss and Healing 32:53 Facing Loss and Transformation 39:02 Navigating Trauma and Change 46:49 The Journey of Letting Go 52:56 Entrepreneurship as a Path of Growth 01:01:56 The Power of Human Design and Gene Keys

In this engaging conversation, Iris Goldfeder and Hannah Abad explore the intricate relationship between authenticity and trauma responses. They delve into how protective mechanisms can blur the lines of true personality, the importance of understanding the difference between showing up authentically versus proving oneself, and the journey towards building genuine confidence that is not rooted in fear. The discussion also touches on the complexities of vulnerability and how it can sometimes be performative rather than authentic. Through personal anecdotes and professional insights, they provide valuable takeaways for listeners seeking to navigate their own paths of self-discovery and growth. This conversation delves into the complexities of trauma responses, the need for control in relationships, and the journey towards authenticity. The speakers discuss how individuals often overshare or withdraw as protective mechanisms against being hurt. They emphasize the importance of self-awareness, vulnerability, and taking small steps towards authenticity in both personal and professional contexts. The dialogue highlights the significance of self-love and the necessity of seeking support from others in the journey of personal growth. Chapters 00:01 Introduction to Authenticity and Trauma Responses 05:04 Distinguishing True Personality from Protective Mechanisms 14:34 Understanding the Difference Between Truth and Proving 22:06 Building Genuine Confidence Beyond Fear 28:59 The Complexity of Vulnerability and Authenticity 30:57 Understanding Trauma Responses 36:14 The Need for Control in Relationships 41:10 Navigating Vulnerability in Business 46:32 Taking Small Steps Towards Authenticity 52:17 The Importance of Self-Love and Acceptance 57:11 Encouragement for Personal Growth

In this episode of The Cookbook, host Iris interviews business strategist and astrologer Kim Woods about her journey in writing her new book, the integration of astrology into business strategy, and the importance of personal growth and energetic alignment in entrepreneurship. They discuss the evolution of Kim's career, the significance of client relationships, and the paradigm shifts occurring in the business world today. Kim shares insights on how to navigate these changes and the value of understanding one's personal energy in achieving success. In this engaging conversation, the speakers delve into the transformative power of astrology and personal signatures in shaping leadership styles, decision-making, and business strategies. They discuss the upcoming book launch, its purpose as a guide for self-discovery, and the importance of timing in personal and professional growth. The dialogue emphasizes the significance of understanding one's cosmic signature and how it can lead to more aligned and fulfilling life choices. Chapters 00:01 Welcome to The Cookbook 00:59 Introducing Kim Woods: The Business Strategist 01:58 Understanding Business Strategy and Astrology 03:55 The Journey of Writing a Book 08:03 The Roadmap to Success: Kim's New Book 11:59 The Evolution of Kim's Career 16:07 The Intersection of Business and Astrology 20:06 Navigating Client Relationships and Expectations 23:54 The Importance of Energetic Alignment in Business 28:01 Creating Safe Spaces for Growth 29:56 The Paradigm Shift: Embracing Change 33:32 Crafting Cosmic Signatures 34:47 Navigating Leadership and Communication Styles 36:14 The Evolution of Astrology in Business 37:44 Harnessing Energies for Personal Growth 39:12 Understanding Signature Changes 42:40 Intuitive Decision-Making and Soul Alignment 45:25 The Purpose Behind the Book 46:43 Guidance for Aspiring Entrepreneurs 49:37 The Roadmap to Self-Discovery 51:44 Anticipating the Book Launch 57:57 Connecting with Kim and Final Thoughts

In this episode of The Cookbook, host Iris Goldfeder welcomes sales coach Justine Beauregard to discuss her journey in the sales industry, the importance of follow-up, setting realistic goals, and the role of empathy in sales. Justine shares her insights on building a strong brand, navigating gender dynamics, and the significance of differentiation in a competitive market. The conversation emphasizes the value of listening and being present in sales interactions, as well as the long-term commitment required for success in entrepreneurship. In this engaging conversation, the speakers delve into the intricacies of sales, marketing, and entrepreneurship, emphasizing the importance of storytelling, empathy, and authenticity in building successful brands. They discuss the evolution of women's roles in business, the dynamics of sales strategies, and the significance of leadership fit in sales teams. The dialogue culminates in a motivational call to action for aspiring entrepreneurs to take the leap and embrace problem-solving as a core aspect of their journey.

In this episode of The Cookbook, host Iris Goldfeder engages in a deep conversation with Camille Miller about the importance of soul alignment in both personal and professional life. They explore the journey of self-discovery, the challenges of maintaining calm amidst chaos, and the evolution of business models in a changing world. Camille shares her experiences in building a community of like-minded individuals and the role of technology, particularly Zoom, in facilitating connections. The conversation culminates in a call to action for collaboration and the creation of a global movement centered around service professionals and shared values. In this conversation, the speakers explore themes of collective consciousness, personal awakening, and the importance of authenticity in both personal and professional realms. They discuss the emergence of a community centered around shared values and the significance of creating movements that foster connection and collaboration. Additionally, they provide insights for aspiring entrepreneurs, emphasizing the need for self-assessment and alignment with personal values in business. Chapters 00:00 Welcome to The Cookbook 02:54 The Importance of Soul Alignment 06:01 Finding Calm in Chaos 08:55 The Journey of Self-Discovery 12:00 Building a Community of Like-Minded Individuals 15:11 The Evolution of a Business Model 18:02 Navigating Change and Growth 20:57 The Role of Technology in Business 23:58 Creating a Global Movement 27:00 The Future of Service Professionals 29:52 A Call to Action for Collaboration 32:52 Awakening to Collective Consciousness 41:06 Creating a Movement of Connection 55:05 Advice for Aspiring Entrepreneurs

Summary In this episode of The Cookbook, host Iris Goldfeder welcomes Rachel Alexandria, a former psychotherapist turned soul medic. Rachel shares her journey of helping high performers navigate their internal struggles and the transition from traditional therapy to a more holistic approach. The conversation delves into themes of power dynamics, personal boundaries, and the evolution of self-discovery, as well as the importance of embracing one's spiritual gifts. Rachel's insights highlight the significance of understanding one's own power and the challenges of recognizing and expressing boundaries in various cultural contexts. In this engaging conversation, the speakers delve into the realms of psychic mediumship, personal boundaries, and the importance of rituals in spiritual practices. They share insights on entrepreneurship, emphasizing the need for resilience and the ability to learn from failures. The discussion also touches on the emotional challenges of resentment and the significance of confidence in personal and professional growth. Through personal anecdotes and practical advice, the speakers inspire listeners to embrace their authentic selves and navigate life's complexities with mindfulness and intention. Chapters 00:01 Welcome to The Cookbook 02:24 From Psychotherapist to Soul Medic 07:29 Understanding Power and Boundaries 14:36 The Journey of Self-Discovery 22:50 Embracing Spiritual Gifts 33:54 Exploring Psychic Mediumship and Boundaries 39:18 The Power of Rituals and Co-Creation 41:52 Entrepreneurship Insights: Advice for New Entrepreneurs 45:58 Understanding the Resentment Trap 54:45 Challenging Bad Advice: The Importance of Confidence

In this episode of The Cookbook, host Iris Goldfeder welcomes Kerry Barrett, a former news anchor turned entrepreneur. They discuss Kerry's journey from the news industry to starting her own business, the challenges she faced, and the importance of authenticity and video content in today's business landscape. Kerry shares her personal experiences, including overcoming a debilitating fear of public speaking and the impact of her health challenges on her career. The conversation emphasizes the significance of building genuine connections and the evolving role of video in establishing trust with clients. In this engaging conversation, the speakers delve into the importance of authenticity in communication, particularly on camera. They discuss strategies for overcoming fear and discomfort when presenting, emphasizing the value of leveraging personal strengths and daily practice. The dialogue transitions into the challenges of entrepreneurship, including the necessity of self-discovery and the impact of niching down on business success. They also explore the pervasive nature of imposter syndrome and the significance of aligning personal values with business practices. Ultimately, the conversation highlights the motivation behind their work, particularly the desire to create a better world for future generations.