The Cookbook Podcast - Barrie Cohen: From PR Novice to Expert
Description
In this episode of The Cookbook, host Iris Goldfeder welcomes PR expert Barrie Cohen to discuss her journey in the public relations industry. Barry shares her experiences of starting her own PR business, the importance of building meaningful client relationships, and the intricacies of the PR process. They delve into the significance of networking, understanding client expectations, and the advice Barry has for aspiring entrepreneurs. The conversation highlights the passion that drives both Iris and Barry in their respective fields, emphasizing the importance of helping others and finding joy in their work.
Learn More About Barrie Cohen At:
www.bcpublicrelations.com
Chapters
00:01 Welcome to The Cookbook
01:54 Barry's Journey into PR
05:59 The Evolution of a PR Business
11:39 The Importance of Client Relationships
17:32 Understanding the PR Process
23:41 Navigating Client Expectations
29:31 Advice for Aspiring Entrepreneurs
35:28 Finding Your Ideal Client
41:18 Building Meaningful Connections
47:15 What Lights Barry's Fire
United States
