The Cookbook: Recipes for Marketing & Business Success

In this episode of The Cookbook, host Iris Goldfeder welcomes Christina Bernhard, founder of 3 Eleven Advertising. They discuss Christina's journey into entrepreneurship, the evolution of digital marketing, and the importance of understanding both SEO and ads. Christina shares insights on educating clients, building sustainable business models, and the impact of AI on marketing. The conversation emphasizes the significance of finding one's 'why' in business and the ripple effect that successful businesses have on their communities. Chapters 00:00 Welcome to The Cookbook 01:51 Meet Christina Bernhard 02:50 The Journey to 3 Eleven Advertising 05:43 Navigating Changes in Digital Marketing 09:56 Understanding the Role of Ads 13:41 The Importance of SEO and Ads 17:48 Educating Clients on Marketing Strategies 21:35 Building a Sustainable Business Model 25:27 The Impact of AI on Marketing 29:34 The Entrepreneurial Journey 33:31 Finding Your Why 37:19 Advice for Aspiring Entrepreneurs 41:29 The Ripple Effect of Business Growth 45:03 Creating a Systemized Pipeline 48:54 The Importance of Client Relationships 52:54 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldefeder welcomes back Ron Ben-Joseph, a talented coach and performer. They discuss the importance of adaptability in performance, the role of authenticity in coaching and public speaking, and the journey of self-discovery through singing. Ron shares insights on building confidence, navigating client relationships, and the challenges of entrepreneurship. The conversation highlights the significance of networking, the evolution of content creation, and the impact of sharing one's message authentically. Ron emphasizes that every speaker has a unique voice and that embracing authenticity can lead to greater connection with audiences. The episode concludes with advice for aspiring entrepreneurs and the importance of sales in sustaining a business. Chapters 00:00 Welcome to The Cookbook 00:44 Meet Abby Sangmeister: A Journey of Courage 03:40 The Decision to Become a Single Mom 05:34 Mindset and the Power of Belief 09:53 Balancing Motherhood and Ambition 12:53 Authenticity in Business and Life 21:22 Navigating Entrepreneurship with Intention 24:32 The Importance of Support Systems 31:25 Hypnosis and Self-Discovery 36:09 Value Over Cost in Business 43:54 Building Authority and Heart in Business 52:45 Creating a Balanced CEO Schedule 59:31 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Abby Sangmeister, a therapist, coach, and subconscious change expert. Abby shares her inspiring journey of becoming a single mom by choice at 40, emphasizing the importance of mindset and belief in achieving one's goals. The conversation delves into the challenges of balancing motherhood with ambition, the significance of authenticity in business, and the value of support systems. Abby discusses the role of hypnosis in self-discovery and the importance of setting boundaries in both personal and professional life. The episode concludes with Abby reflecting on what lights her fire, highlighting the joy and inspiration she draws from her daughter. Chapters 00:01 Welcome to The Cookbook 00:44 Meet Abby Sangmeister: A Journey of Courage 03:40 The Decision to Become a Single Mom 05:34 Mindset and the Power of Belief 09:53 Balancing Motherhood and Ambition 12:53 Authenticity in Business and Life 21:22 Navigating Entrepreneurship with Intention 24:32 The Importance of Support Systems 31:25 Hypnosis and Self-Discovery 36:09 Value Over Cost in Business 43:54 Building Authority and Heart in Business 52:45 Creating a Balanced CEO Schedule 59:31 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Dr. Carrie Johansson to discuss resilience, mindset, and personal growth. They explore the importance of psychological flexibility, the process of bouncing back from challenges, and the significance of taking action in difficult times. Dr. Johansson shares insights on how to assess habits, find joy in small things, and the role of routine in maintaining resilience. The conversation also touches on the impact of divisiveness in society and the importance of critical thinking in navigating these challenges. Finally, they offer advice for aspiring entrepreneurs on recognizing strengths and weaknesses in their journey. Learn More About Dr. Carrie At: www.SelfHelpOnTheGo.com Chapters 00:01 Welcome to The Cookbook 02:02 Introducing Dr. Carrie Johansson 02:53 The Importance of Resilience 05:01 Mindset and Action in Resilience 09:12 Learning from Challenges 12:00 The Resilience Spiral 15:19 Embracing Resilience as a Superpower 19:12 Finding Joy in Small Things 19:38 The Impact of Routine on Resilience 22:41 Recognizing Collapse and Recovery 29:32 Assessing Habits for Resilience 36:24 Starting New Habits 40:09 Connecting Beyond Divisiveness 53:29 Critical Thinking in a Divided World 57:56 Advice for Aspiring Entrepreneurs

In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder engages with Beatrice Gutknecht, exploring the intricacies of branding, entrepreneurship, and the importance of aligning business strategies with company culture. They discuss personal journeys, the challenges of entrepreneurship, and the significance of standing out in a crowded market. The conversation delves into the debate on rebranding, cultural adaptation in business, and the necessity of user experience in brand positioning. Beatrice shares her insights on niche marketing and the importance of understanding client needs, culminating in a discussion about what truly lights their fires in their professional lives. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder welcomes plant-based chef and nutrition educator Stefanie Dougherty. They discuss the importance of finding joy in cooking healthfully, the transition from a linguist to a plant-based entrepreneur, and the challenges of cooking for different dietary preferences. Stephie shares her mission to help others enjoy nutritious meals without feeling deprived, emphasizing the beauty of food presentation and the significance of mindful eating. The conversation also touches on overcoming creative anxiety, the impact of food quality on health, and advice for aspiring entrepreneurs. Ultimately, the episode inspires listeners to explore their passions and make healthier choices in their diets. Chapters 00:00 Welcome to The Cookbook 02:55 Meet Stephie Doherty: A Plant-Based Chef 05:44 The Joy of Cooking Healthfully 08:35 Transitioning to a Plant-Based Lifestyle 11:33 The Importance of Mindful Eating 14:41 From Linguist to Plant-Based Entrepreneur 17:45 Overcoming Creative Anxiety 20:34 The Beauty of Cooking and Food Presentation 23:39 Creating a Non-Judgmental Space for Healthy Eating 26:14 The Challenges of Cooking for Different Diets 29:30 Advice for Aspiring Entrepreneurs 32:27 Finding Your Passion and Purpose 35:18 The Impact of Food Quality on Health 38:09 Connecting with Your Audience 40:59 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder welcomes Nancy Monson, a human design life and leadership coach. They explore themes of personal growth, the significance of human design, Vedic studies, and the power of meditation. The conversation delves into navigating life transitions, understanding dreams as soul messages, and reflections on loss and healing. Nancy shares her journey and insights on how to trust one's inner guidance and the importance of leading with the soul. In this conversation, the speakers delve into the profound themes of loss, transformation, and personal growth. They share personal experiences of navigating trauma and the importance of letting go to embrace new opportunities. The discussion highlights the journey of entrepreneurship as a path of self-discovery and growth, emphasizing the significance of human design and gene keys in understanding one's soul journey. The speakers encourage listeners to trust their inner guidance and embrace their unique gifts. Chapters 00:01 Welcome to The Cookbook 01:54 Introducing Nancy Monson 04:54 Exploring Human Design and Personal Growth 09:04 Vedic Studies and Spiritual Guidance 12:53 The Power of Meditation and Personal Rituals 17:01 Navigating Life Transitions and Challenges 20:47 Understanding Dreams and Soul Messages 25:07 Reflections on Loss and Healing 32:53 Facing Loss and Transformation 39:02 Navigating Trauma and Change 46:49 The Journey of Letting Go 52:56 Entrepreneurship as a Path of Growth 01:01:56 The Power of Human Design and Gene Keys

In this engaging conversation, Iris Goldfeder and Hannah Abad explore the intricate relationship between authenticity and trauma responses. They delve into how protective mechanisms can blur the lines of true personality, the importance of understanding the difference between showing up authentically versus proving oneself, and the journey towards building genuine confidence that is not rooted in fear. The discussion also touches on the complexities of vulnerability and how it can sometimes be performative rather than authentic. Through personal anecdotes and professional insights, they provide valuable takeaways for listeners seeking to navigate their own paths of self-discovery and growth. This conversation delves into the complexities of trauma responses, the need for control in relationships, and the journey towards authenticity. The speakers discuss how individuals often overshare or withdraw as protective mechanisms against being hurt. They emphasize the importance of self-awareness, vulnerability, and taking small steps towards authenticity in both personal and professional contexts. The dialogue highlights the significance of self-love and the necessity of seeking support from others in the journey of personal growth. Chapters 00:01 Introduction to Authenticity and Trauma Responses 05:04 Distinguishing True Personality from Protective Mechanisms 14:34 Understanding the Difference Between Truth and Proving 22:06 Building Genuine Confidence Beyond Fear 28:59 The Complexity of Vulnerability and Authenticity 30:57 Understanding Trauma Responses 36:14 The Need for Control in Relationships 41:10 Navigating Vulnerability in Business 46:32 Taking Small Steps Towards Authenticity 52:17 The Importance of Self-Love and Acceptance 57:11 Encouragement for Personal Growth

In this episode of The Cookbook, host Iris interviews business strategist and astrologer Kim Woods about her journey in writing her new book, the integration of astrology into business strategy, and the importance of personal growth and energetic alignment in entrepreneurship. They discuss the evolution of Kim's career, the significance of client relationships, and the paradigm shifts occurring in the business world today. Kim shares insights on how to navigate these changes and the value of understanding one's personal energy in achieving success. In this engaging conversation, the speakers delve into the transformative power of astrology and personal signatures in shaping leadership styles, decision-making, and business strategies. They discuss the upcoming book launch, its purpose as a guide for self-discovery, and the importance of timing in personal and professional growth. The dialogue emphasizes the significance of understanding one's cosmic signature and how it can lead to more aligned and fulfilling life choices. Chapters 00:01 Welcome to The Cookbook 00:59 Introducing Kim Woods: The Business Strategist 01:58 Understanding Business Strategy and Astrology 03:55 The Journey of Writing a Book 08:03 The Roadmap to Success: Kim's New Book 11:59 The Evolution of Kim's Career 16:07 The Intersection of Business and Astrology 20:06 Navigating Client Relationships and Expectations 23:54 The Importance of Energetic Alignment in Business 28:01 Creating Safe Spaces for Growth 29:56 The Paradigm Shift: Embracing Change 33:32 Crafting Cosmic Signatures 34:47 Navigating Leadership and Communication Styles 36:14 The Evolution of Astrology in Business 37:44 Harnessing Energies for Personal Growth 39:12 Understanding Signature Changes 42:40 Intuitive Decision-Making and Soul Alignment 45:25 The Purpose Behind the Book 46:43 Guidance for Aspiring Entrepreneurs 49:37 The Roadmap to Self-Discovery 51:44 Anticipating the Book Launch 57:57 Connecting with Kim and Final Thoughts

In this episode of The Cookbook, host Iris Goldfeder welcomes sales coach Justine Beauregard to discuss her journey in the sales industry, the importance of follow-up, setting realistic goals, and the role of empathy in sales. Justine shares her insights on building a strong brand, navigating gender dynamics, and the significance of differentiation in a competitive market. The conversation emphasizes the value of listening and being present in sales interactions, as well as the long-term commitment required for success in entrepreneurship. In this engaging conversation, the speakers delve into the intricacies of sales, marketing, and entrepreneurship, emphasizing the importance of storytelling, empathy, and authenticity in building successful brands. They discuss the evolution of women's roles in business, the dynamics of sales strategies, and the significance of leadership fit in sales teams. The dialogue culminates in a motivational call to action for aspiring entrepreneurs to take the leap and embrace problem-solving as a core aspect of their journey.

In this episode of The Cookbook, host Iris Goldfeder engages in a deep conversation with Camille Miller about the importance of soul alignment in both personal and professional life. They explore the journey of self-discovery, the challenges of maintaining calm amidst chaos, and the evolution of business models in a changing world. Camille shares her experiences in building a community of like-minded individuals and the role of technology, particularly Zoom, in facilitating connections. The conversation culminates in a call to action for collaboration and the creation of a global movement centered around service professionals and shared values. In this conversation, the speakers explore themes of collective consciousness, personal awakening, and the importance of authenticity in both personal and professional realms. They discuss the emergence of a community centered around shared values and the significance of creating movements that foster connection and collaboration. Additionally, they provide insights for aspiring entrepreneurs, emphasizing the need for self-assessment and alignment with personal values in business. Chapters 00:00 Welcome to The Cookbook 02:54 The Importance of Soul Alignment 06:01 Finding Calm in Chaos 08:55 The Journey of Self-Discovery 12:00 Building a Community of Like-Minded Individuals 15:11 The Evolution of a Business Model 18:02 Navigating Change and Growth 20:57 The Role of Technology in Business 23:58 Creating a Global Movement 27:00 The Future of Service Professionals 29:52 A Call to Action for Collaboration 32:52 Awakening to Collective Consciousness 41:06 Creating a Movement of Connection 55:05 Advice for Aspiring Entrepreneurs

Summary In this episode of The Cookbook, host Iris Goldfeder welcomes Rachel Alexandria, a former psychotherapist turned soul medic. Rachel shares her journey of helping high performers navigate their internal struggles and the transition from traditional therapy to a more holistic approach. The conversation delves into themes of power dynamics, personal boundaries, and the evolution of self-discovery, as well as the importance of embracing one's spiritual gifts. Rachel's insights highlight the significance of understanding one's own power and the challenges of recognizing and expressing boundaries in various cultural contexts. In this engaging conversation, the speakers delve into the realms of psychic mediumship, personal boundaries, and the importance of rituals in spiritual practices. They share insights on entrepreneurship, emphasizing the need for resilience and the ability to learn from failures. The discussion also touches on the emotional challenges of resentment and the significance of confidence in personal and professional growth. Through personal anecdotes and practical advice, the speakers inspire listeners to embrace their authentic selves and navigate life's complexities with mindfulness and intention. Chapters 00:01 Welcome to The Cookbook 02:24 From Psychotherapist to Soul Medic 07:29 Understanding Power and Boundaries 14:36 The Journey of Self-Discovery 22:50 Embracing Spiritual Gifts 33:54 Exploring Psychic Mediumship and Boundaries 39:18 The Power of Rituals and Co-Creation 41:52 Entrepreneurship Insights: Advice for New Entrepreneurs 45:58 Understanding the Resentment Trap 54:45 Challenging Bad Advice: The Importance of Confidence

In this episode of The Cookbook, host Iris Goldfeder welcomes Kerry Barrett, a former news anchor turned entrepreneur. They discuss Kerry's journey from the news industry to starting her own business, the challenges she faced, and the importance of authenticity and video content in today's business landscape. Kerry shares her personal experiences, including overcoming a debilitating fear of public speaking and the impact of her health challenges on her career. The conversation emphasizes the significance of building genuine connections and the evolving role of video in establishing trust with clients. In this engaging conversation, the speakers delve into the importance of authenticity in communication, particularly on camera. They discuss strategies for overcoming fear and discomfort when presenting, emphasizing the value of leveraging personal strengths and daily practice. The dialogue transitions into the challenges of entrepreneurship, including the necessity of self-discovery and the impact of niching down on business success. They also explore the pervasive nature of imposter syndrome and the significance of aligning personal values with business practices. Ultimately, the conversation highlights the motivation behind their work, particularly the desire to create a better world for future generations.

In this episode of The Cookbook, host Iris Goldfeder interviews TJ Walker, a media training expert who shares his journey from being a shy child to becoming a successful public speaking coach. The conversation covers his early career challenges, the importance of finding a niche in media training, and the impact of SEO and marketing strategies on his business. They also discuss the shift to online training during the pandemic, overcoming video presentation challenges, and tips for effective body language and communication. In this conversation, the speakers delve into the nuances of video interviews, emphasizing the importance of lighting, authenticity, and overcoming common fears associated with being on camera. They discuss practical tips for improving video quality and presentation skills, including managing verbal tics like 'um' and 'ah.' The dialogue also touches on the entrepreneurial journey, highlighting the significance of problem-solving and the potential of AI technology in enhancing communication training. To Learn More About TJ Walker visit tjwalker.ai Chapters 00:01 Introduction to The Cookbook and Guest Introduction 00:53 TJ Walker's Journey to Public Speaking 03:06 Early Career and Challenges 06:03 Finding a Niche in Media Training 08:46 The Importance of SEO and Marketing Strategies 12:13 Adapting to Online Training and Pandemic Impact 15:00 Overcoming Video Presentation Challenges 17:48 The Evolution of Online Training and Success 20:53 Body Language and Presentation Tips 23:57 Final Thoughts on Confidence and Communication 33:18 Lighting for Video Interviews 39:58 The Importance of Authenticity on Camera 46:04 Overcoming the Fear of Video Recording 52:24 Managing Verbal Tics in Communication 58:55 Advice for Aspiring Entrepreneurs 01:06:50 The Future of AI in Communication Training

In this episode of The Cookbook, host Iris Goldfeder engages in a lively conversation with Diann Wingert, exploring the unique experiences of neurodivergent individuals, particularly those with ADHD. They discuss the challenges and gifts that come with ADHD, especially in the context of entrepreneurship. The conversation highlights the importance of creativity, empathy, and finding joy in everyday moments, while also addressing the strategies that can help manage the chaos often associated with ADHD. Through personal anecdotes and insights, both speakers share their journeys and the value of connection in both personal and professional realms. In this conversation, the speakers explore the unique challenges and strengths of individuals with ADHD, particularly in the context of entrepreneurship and client relationships. They discuss the importance of empathy, sensitivity, and building trust with clients, as well as creating a supportive and family-like business culture. The conversation also touches on the need for alignment in values between entrepreneurs and their clients, and offers advice for those considering entrepreneurship, emphasizing the importance of resilience and self-trust. Chapters 00:01 Welcome to The Cookbook 02:04 Meet Diann Wingert: A Journey of Neurodivergence 05:58 Navigating ADHD in Business 10:05 The Power of Creativity and Possibility 15:01 Managing Chaos: Strategies for Success 20:11 Finding Joy in the Little Things 24:09 Empathy and Connection in Business 31:03 Understanding Sensitivity and Empathy in ADHD 35:48 Building Trust and Communication with Clients 38:53 Creating a Family-Like Business Culture 42:03 The Importance of Values in Client Relationships 45:01 Navigating Entrepreneurship with ADHD 54:09 Advice for Aspiring Entrepreneurs

In this episode of The Cookbook, host Iris Goldfeder welcomes Nina Froriep, a mentor in video creation and social media engagement. They discuss the evolution of video content, the importance of planning and engagement strategies, and the realities of entrepreneurship. Nina shares her journey from traditional film production to creating impactful videos for social media, particularly LinkedIn. The conversation emphasizes the significance of community, content planning, and the challenges and rewards of being an entrepreneur. In this conversation, the speakers delve into the intricacies of creating engaging content on LinkedIn, mastering video production for business, and the critical role of consistency in achieving business goals. They also explore the challenges of navigating political conversations in a professional context and the importance of mindfulness and emotional control in business interactions. The discussion is rich with practical insights and personal anecdotes, making it a valuable resource for small business owners and content creators. Learn More About Nina Here: https://clockwiseproductions.com Chapters 00:01 Welcome to The Cookbook 02:10 The Journey of Video Creation 06:09 Transitioning to Social Media Video 10:04 Content Planning and Engagement Strategies 17:52 Entrepreneurship Insights and Advice 24:53 LinkedIn Engagement and Community Building 32:53 Creating Engaging Content on LinkedIn 37:09 Mastering Video Production for Business 42:40 The Importance of Consistency in Business 49:28 Navigating Political Conversations in Business 56:21 Mindfulness and Emotional Control in Business

In this episode of The Cookbook, host Iris Goldfeder welcomes M. Shannon Hernandez, a successful entrepreneur and organic marketer, to discuss her journey from teaching to running a nearly million-dollar business. They explore the importance of joy in business, the challenges of being a neurodivergent entrepreneur, and the strategies that have helped Shannon thrive. The conversation highlights the significance of storytelling, the need for support in entrepreneurship, and the ways to embrace one's unique strengths to foster innovation and success. In this engaging conversation, the speakers delve into the ups and downs of entrepreneurship, discussing the emotional roller coaster that comes with running a business. They emphasize the importance of trusting the process during dips, practicing mindfulness, and maintaining a positive outlook. The discussion also covers practical strategies for planning and organization, particularly for neurodivergent individuals, and highlights the significance of finding one's unique differentiator in the market. The speakers share personal anecdotes and insights, creating a relatable and inspiring dialogue for entrepreneurs. Chapters 00:01 Welcome to The Cookbook 00:47 M. Shannon's Journey to Podcasting 03:59 The Importance of Joy in Business 10:54 Transitioning from Teaching to Entrepreneurship 15:00 Embracing Neurodivergence in Business 19:52 Navigating ADHD and Business Strategies 28:12 Finding Joy and Engagement in Entrepreneurship 34:01 Navigating the Entrepreneurial Roller Coaster 36:19 Trusting the Process: Embracing Business Dips 39:23 Mindfulness in Business: Living in the Present 43:35 Structuring Success: The CEO Planning System 48:42 Finding Your Unique Differentiator 01:03:35 Connecting and Closing: Building Relationships

In this episode of The Cookbook, host Iris Goldfeder interviews resilience coach Hannah Abad, who shares her journey from a high-achieving individual struggling with trauma and burnout to a successful coach helping others. Hannah discusses the impact of trauma on high achievers, her personal experiences with mental health, and the transformative process of healing. She outlines her coaching methodology, which focuses on three phases: Freedom, Foundation, and Future, emphasizing the importance of addressing emotional pain and reestablishing a healthy identity. In this engaging conversation, the speakers explore the themes of cultural boundaries, the importance of knowing one's 'why' in entrepreneurship, and the challenges and growth that come with being an entrepreneur. They delve into the significance of authenticity in both personal and professional realms, discussing how survival mechanisms can distort true authenticity. The conversation emphasizes the magnetic power of being genuine, the importance of truth-telling in communication, and the acceptance of imperfection as a pathway to personal growth. Ultimately, the speakers reflect on their personal journeys, expressing gratitude and the desire for freedom in their lives.

In this episode of The Cookbook, host Iris Goldfeder welcomes Amber Griffiths, a brand strategist with over 20 years of experience. They discuss Amber's journey from working in a flower shop to becoming a successful entrepreneur, the importance of aligning with clients who share similar values, and the necessity of establishing boundaries in business relationships. The conversation also touches on the significance of authenticity in communication and how it impacts client relationships and personal growth. In this conversation, the speakers delve into the importance of embracing authenticity and self-acceptance, discussing how societal pressures often lead individuals to suppress their true selves. They explore the impact of childhood experiences on adult behavior, particularly in the context of entrepreneurship. The discussion emphasizes the significance of finding one's unique path in business, the journey of recognition and self-worth, and the necessity of building a supportive community for success. The speakers share personal anecdotes and insights, highlighting the transformative power of being true to oneself and the value of connection in achieving one's goals. For More Details About Amber Visit Her Website: yourbrandbydesign.com Chapters 00:01 Welcome to The Cookbook 06:00 Amber's Journey to Becoming a Brand Strategist 11:58 The Importance of Client Alignment 17:57 Establishing Boundaries in Business 23:48 Authenticity in Communication 28:34 Embracing Authenticity and Self-Acceptance 31:00 The Impact of Childhood Experiences on Adult Behavior 38:03 Entrepreneurship: Finding Your Unique Path 46:59 The Journey of Recognition and Self-Worth 50:30 Building a Community for Success