The Cookbook Podcast - Christina Bernhard: Navigating the Digital Marketing Landscape
Description
In this episode of The Cookbook, host Iris Goldfeder welcomes Christina Bernhard, founder of 3 Eleven Advertising. They discuss Christina's journey into entrepreneurship, the evolution of digital marketing, and the importance of understanding both SEO and ads. Christina shares insights on educating clients, building sustainable business models, and the impact of AI on marketing. The conversation emphasizes the significance of finding one's 'why' in business and the ripple effect that successful businesses have on their communities.
Chapters
00:00 Welcome to The Cookbook
01:51 Meet Christina Bernhard
02:50 The Journey to 3 Eleven Advertising
05:43 Navigating Changes in Digital Marketing
09:56 Understanding the Role of Ads
13:41 The Importance of SEO and Ads
17:48 Educating Clients on Marketing Strategies
21:35 Building a Sustainable Business Model
25:27 The Impact of AI on Marketing
29:34 The Entrepreneurial Journey
33:31 Finding Your Why
37:19 Advice for Aspiring Entrepreneurs
41:29 The Ripple Effect of Business Growth
45:03 Creating a Systemized Pipeline
48:54 The Importance of Client Relationships
52:54 What Lights Your Fire?
United States
