DiscoverThe Cookbook: Recipes for Marketing & Business SuccessThe Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business
The Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business

The Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business

Update: 2025-10-28
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In this episode of The Cookbook, host Iris Goldfeder welcomes Wilson Zehr, an entrepreneur and educator, to discuss his journey through entrepreneurship, the concept of disruption in business, and the impact of COVID-19 on innovation. They explore the evolution of communication technology, the relevance of direct mail in today's digital age, and Wilson's new venture, Speedy Desktop Comp. The conversation emphasizes the importance of focusing on real problems rather than just technology, and concludes with Wilson sharing what inspires him personally and professionally.



Chapters:



00:01 Welcome to The Cookbook



02:53 Wilson's Entrepreneurial Journey



05:23 Understanding Disruption in Business



11:10 The Impact of Uber on the Taxi Industry



17:08 Adapting to Change: Lessons from COVID-19



22:49 Innovation vs. Imitation in Business



28:49 The Evolution of Communication Technology



34:57 The Future of AI in Business



40:53 Introducing Speedy Desktop Comp



46:47 The Importance of Direct Mail



52:42 Finding Solutions to Real Problems



58:28 What Lights Wilson's Fire?

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The Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business

The Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business

Iris Goldfeder & Social FlyWay Marketing + Consulting