Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_source=news.frenus.com&utm_medium=newsletter&utm_campaign=best-of-linkedin-account-based-marketing-cw-04-05&_bhlid=81bb0f8318e409972388e3acb150976782860beb This edition focuses on a shift from high-volume outreach to strategic, data-driven precision and cross-functional alignment. The sources emphasize that successful programs prioritize ideal customer profile refinement and the integration of first-party intent signals over generic third-party data. Artificial Intelligence acts as a primary accelerant, enabling teams to automate account research, personalize content at scale, and improve ad targeting match rates through tools like Clay. Experts highlight that ABM is a long-term commercial strategy rather than a temporary marketing tactic, requiring patience to build buying committee trust across multiple channels. Sales and marketing synchronisation is deemed essential, as even the most advanced tech stacks fail without human nuance and a commitment to high-quality, personalized engagement. Ultimately, the goal is to move away from vanity metrics like impressions toward meaningful outcomes such as booked meetings and pipeline velocity. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the shift towards AI-native go-to-market (GTM) strategies by 2026, highlighting how automation is moving from simple task execution to sophisticated orchestration. Industry experts argue that while AI SDRs and agents can significantly reduce administrative burdens and scale outreach, they are most effective as human-amplification tools rather than total replacements for skilled professionals. A recurring theme is the critical importance of context engineering and data quality, ensuring that AI systems have a unified "source of truth" to prevent hallucinations and maintain brand reputation. Furthermore, the texts examine the evolution of AI visibility, where brands must now optimise content specifically to be cited by LLMs and conversational search engines to remain relevant in the buyer's journey. Leaders are encouraged to transition from isolated experiments to integrated systems that combine high-judgment human intuition with the efficiency of autonomous agents. Ultimately, the consensus suggests that the next era of business growth will be defined by agentic workflows that prioritise customer outcomes and meaningful human connection over mere volume. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition captures a clear shift in Social Selling from opportunistic posting toward structured, performance-oriented execution. Contributors highlight that LinkedIn success increasingly depends on understanding platform mechanics, building authority within defined niches, and integrating Social Selling into measurable revenue workflows rather than treating it as a branding side activity. Across posts, strong emphasis is placed on voluntary employee advocacy, disciplined profile positioning, and AI-supported content workflows that enhance efficiency without sacrificing authenticity. Practical guidance centers on profile clarity, consistent value-driven content, intelligent engagement in comment sections, and systematic integration with sales processes. The overarching message is that sustainable impact stems from trust, enablement, and operational rigor rather than shortcuts, automation abuse, or superficial reach metrics. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the need for focused partner portfolios and full-funnel alignment. Collectively, the insights point to a more mature channel operating model where clarity, accountability, and commercial relevance replace fragmented partner activity. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition reflects a growing consensus that MarTech progress is no longer driven by adding tools, but by fixing the structural and data foundations underneath them. Contributors repeatedly highlight that fragmented stacks, unclear ownership, and poor governance create hidden drag, limiting both AI value and execution quality. AI discussion has clearly moved beyond experimentation, with strong emphasis on agentic and context-aware systems that depend on clean data, coordinated workflows, and operational discipline. Looking ahead, the shared view is that competitive advantage will come from simplifying platforms, aligning Marketing Ops, RevOps, and data teams, and treating technology as an integrated operating model rather than a collection of disconnected solutions. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition explores the evolving Go-To-Market landscape as GTM becomes a more technical and systemised discipline rather than a marketing-led function. The source texts consistently argue that GTM underperformance is driven by internal misalignment, unclear ownership, and fragmented execution, not by weak products or insufficient spend. To build predictable revenue, teams increasingly rely on AI-enabled automation, simplified tech stacks, and signal-driven workflows that reduce manual effort and dependency on engineering. Practical execution frameworks, clear revenue ownership, and tight cross-functional alignment emerge as decisive factors, reinforcing the view that modern GTM success depends on disciplined system design and trust-driven distribution rather than tooling abundance. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition emphasizes that event success is moving away from basic attendance figures and badge scans toward measurable business outcomes and verified pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings to secure ROI before the event begins, integrating advanced CRM lead-capture tools to close the follow-up gap, and curating content strategies weeks in advance. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalized experiences such as executive dinners or social hubs like mobile bars that foster genuine trust. Technology plays a dual role, as AI helps prioritize leads based on buyer intent rather than volume, while significant market consolidation, such as Cvent’s acquisition of ON24, signals a transition toward unified data ecosystems and integrated digital journeys. Ultimately, the sources suggest that the most effective marketers will prioritize strategy and outcome-led design over traditional, vanity-driven planning, treating events as critical revenue levers rather than isolated logistical tasks. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from generic, volume-based tactics to precision-driven, fully orchestrated business strategies. Key themes include the critical necessity of deep sales and marketing alignment, where teams must move beyond simple lead handoffs to co-create account lists and share revenue goals in order to prevent wasted resources.Artificial Intelligence is presented as a vital tool for accelerating research and data enrichment, enabling teams to map buying committees and personalise outreach at scale. However, experts caution that poor or inconsistent CRM data can undermine these efforts. The texts also highlight the need for operational rigour, urging a move away from vanity metrics such as MQLs and impressions towards North Star metrics like Customer Lifetime Value and pipeline progression. Furthermore, the consensus suggests that successful ABM requires moving beyond firmographics to leverage contact-level intent signals, ensuring that engagement is aligned with buyer readiness rather than the vendor’s schedule. Overall, the sources advocate for ABM not merely as a marketing campaign, but as a core operating model that demands executive buy-in, rigorous segmentation, and a sustained focus on building trust with complex buying committees. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative integration of AI within Go-To-Market (GTM) strategies for 2026, shifting the focus from basic automation to sophisticated orchestration and intelligence. Industry experts highlight how AI agents and autonomous systems are revolutionising sales development, lead research, and personalised outreach to significantly boost pipeline efficiency. However, a recurring theme warns that high-quality data architecture and human oversight remain essential, as automating flawed processes only accelerates failure. Strategic insights suggest that while AI can replace routine tasks, the human element is increasingly vital for building trust and managing complex buyer relationships. Ultimately, the collection serves as a guide for leaders to move beyond "AI hype" by building robust, data-driven systems that align with real business objectives. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn strategy for 2026, specifically focusing on the transition to the AI-driven 360Brew algorithm. Experts emphasize that successful engagement now prioritizes meaningful interactions and niche authority over generic reach or automated tactics. Effective social selling requires a systematic approach that blends authentic storytelling, personalized outreach, and strategic employee advocacy. Practical advice includes optimising headlines for searchability, engaging deeply in comment sections, and avoiding automation to prevent account penalties. Ultimately, the contributors suggest that building human trust and providing practical, save-worthy value are the keys to converting visibility into revenue. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of partner ecosystems and co-selling strategies for 2026, highlighting a shift from traditional relationship management to data-driven ecosystem management. Industry experts emphasise that success in cloud marketplaces, such as AWS and Microsoft, requires moving beyond simple product listings to embrace incentivised sales motions, automated attribution, and deep cross-functional alignment. A recurring theme is the transformative role of AI, which is being utilised to scale playbooks and handle low-value tasks while reinforcing the necessity of human rapport in high-stakes deals. Key insights suggest that comp neutrality and executive-led selling are essential for driving rep adoption and overcoming the “passive seller” trap. Ultimately, the collection serves as a strategic guide for B2B leaders to refine their go-to-market models by prioritizing measurable outcomes and collaborative value over fragmented activity. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition highlights a shift in marketing technology from simply acquiring tools to establishing robust foundational architectures and data unification. Experts argue that operational reality and clean data are more vital than feature lists, as bloated “Franken-stacks” often create efficiency-draining technical entropy. The emergence of Agentic AI is transforming the industry, moving beyond basic automation toward contextual intelligence and human-centric decision-making. Strategic success in 2026 requires streamlining platforms, ensuring cross-functional alignment, and treating technology as a shared growth system rather than a collection of isolated silos. Ultimately, the sources advocate for simplicity and integration, suggesting that the most effective teams prioritise meaningful human connections and standardised workflows over the mere accumulation of new software. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition explore the evolving landscape of Go-To-Market (GTM) strategies for 2026, shifting from traditional marketing towards a technical, systemised discipline known as GTM Engineering. Industry experts highlight that failure typically stems from internal blind spots and structural misalignments rather than poor product quality. To achieve predictable revenue, companies are increasingly adopting AI-driven automation, signal-based outbound motions, and unified data foundations. Key frameworks emphasise ruthless focus, such as "plans on a page" and quarterly project lists, to ensure cross-functional alignment between sales, marketing, and customer success. Ultimately, the collection argues that distribution and trust have become more critical than code, requiring teams to act as integrated system builders. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition emphasizes that event success is moving away from basic attendance figures toward measurable business outcomes and pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings, integrating advanced CRM lead-capture tools, and warming up target accounts well before a show begins. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalised experiences that foster trust. Technology plays a dual role, as AI and automation streamline logistics while legal requirements for biometric consent become stricter. Major industry shifts, such as the merger of global event giants in Dubai, further signal a transition toward treating events as high-performance growth systems. Ultimately, the sources suggest that the most effective marketers will prioritise strategy and outcome-led design over traditional, vanity-driven planning. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from high-volume outreach to signal-based, human-centric engagement. Key themes include the necessity of sales and marketing alignment, where both departments co-create strategies to target high-value accounts rather than working in silos. Artificial Intelligence is presented as a powerful efficiency multiplier for data enrichment and task automation, yet experts warn it cannot replace the personal touch required to build trust in complex enterprise sales. The texts also highlight operational rigour, such as maintaining clean target account lists and measuring success through account progression rather than vanity metrics like clicks. Furthermore, the consensus suggests that modern B2B journeys are increasingly invisible, requiring brands to provide value-driven education and "surround-sound" visibility across multiple digital and offline channels. Overall, the sources advocate for ABM as a core business operating model that prioritises precision, relevance, and long-term relationship building over traditional lead generation. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition examines the transition from traditional search and automation to agentic AI and AI visibility in 2026 business strategies. Leaders and experts highlight that brand authority now depends on being cited by large language models rather than just ranking on legacy search engines. Successful integration requires a focus on data hygiene, workflow redesign, and the deployment of autonomous agents that can execute complex tasks across sales and marketing. Several contributors warn that human judgment and authenticity remain essential to differentiate brands in an era of automated content. Furthermore, the reports suggest that legacy CRM systems and SEO tactics are becoming secondary to real-time, AI-driven orchestration and decision-making. Ultimately, the collection serves as a blueprint for navigating the shifting landscape of automated commerce and digital discovery. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition examines the evolving landscape of social selling and employee advocacy on LinkedIn as we approach 2026. The contributors emphasise that authentic, human-led storytelling is now far more effective than automated, AI-generated "slop" or generic corporate messaging. To succeed, businesses must pivot from vanity metrics like likes and followers toward meaningful engagement, such as personalised video DMs and insightful commenting. Executive visibility and empowering staff to build personal brands are highlighted as superior alternatives to traditional paid advertising and static company pages. Practical frameworks are provided for profile optimisation, lead conversion, and creating sustainable content systems that build long-term trust. Ultimately, the texts argue that genuine connection and social listening remain the most valuable assets in an increasingly digital and automated sales environment. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation for sales representatives. Furthermore, the texts emphasize that modern partnerships must prioritise mutual trust and co-creation over traditional transactional resale models. Ultimately, the shift toward marketplace-first strategies is presented as an essential requirement for technology companies to remain competitive and scalable. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than a source of operational complexity. Ultimately, the future of marketing rests on transparent data practices and the ability of professionals to bridge the gap between technical execution and brand purpose. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond siloed departments and embrace a unified operating system that prioritises customer context and data hygiene. Ultimately, the texts argue that authentic human connection, supported by rigorous governance and technical infrastructure, will define the next era of business success. This podcast was created via Google Notebook LM.