Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite companies. Practical insights include curated tech stacks, 5-layer outbound systems, and the importance of human judgment in maintaining trust and empathy. Ultimately, the contributors argue that AI should amplify rather than replace human expertise to ensure long-term revenue growth. Overall, the collection serves as a strategic roadmap for leaders navigating the complexities of AI integration in the 2025–2026 era. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly defined by systematising genuine conversations and building authority through original content, not through relentless posting, automation, or engagement pods, which LinkedIn is actively cracking down on. Finally, numerous contributors stress that authenticity, storytelling, and empowering employees to build their personal brands are essential for long-term brand credibility and lead generation, particularly in an age of pervasive AI-generated content. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for procurement and indirect sales, necessitating operational strategies like Resale Enabled Offers (REO) and robust co-sell motions. Furthermore, successful partnerships are emphasized as requiring internal organizational alignment, a focus on customer success and long-term value creation over simple logo exchanges, and continuous, ROI-focused partner enablement to build trust and drive predictable revenue. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed data as the foundation for AI, with many warning that AI will only accelerate existing data and operational issues if underlying architectures are weak. The discussions also underscore that MarTech success depends less on tools and more on strategy, process maturity, and human skills like orchestration and diplomacy, especially as the customer journey becomes increasingly non-linear and shaped by customers’ own AI agents. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and cross-functional alignment as prerequisites for successful automation, cautioning that AI tools merely scale existing flaws if the underlying strategy is weak. The posts frequently mention the growing importance of the GTM Engineer role, which focuses on building technical systems and workflows, and stress that genuine expertise and critical thinking are essential for long-term competitive advantage over simply adopting the latest technology. Finally, there is a focus on signal-led growth, where real-time customer behaviour dictates the organizational response, moving GTM from being tactic-driven to architecture-driven. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic alignment, tying event goals directly to business objectives, improving lead attribution through better tech integration, and ensuring rigorous, timely follow-up to maximize ROI. Furthermore, discussions highlight the necessity of innovation in event execution, such as implementing a dedicated “pit crew” for optimization and utilizing new technologies like augmented reality and integrated event management platforms to enhance engagement and streamline B2B processes. Finally, several authors address the instability within the event technology landscape, citing the recent Eventbrite acquisition as a signal that the future demands robust, integrated, and customer-centric software solutions. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative role of Artificial Intelligence (AI), not as a replacement for strategy, but as an accelerator for creating hyper-personalised content, automating account research, and providing actionable, revenue-focused insights, moving away from activity-based metrics and “pretty data.” Furthermore, successful ABM implementation requires a shift from chasing high lead volume to prioritising precision and quality by focusing on a select group of high-value accounts, often beginning with small, measurable pilot programs to secure internal buy-in and budget. Finally, the sources repeatedly stress the importance of human-centric approaches, advocating for executive visibility on platforms like LinkedIn, focusing on genuine relationships, and leveraging frameworks like SPICED for deeper customer understanding. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach for nuanced conversations and complex deals. Before AI deployment, authors repeatedly caution that success is contingent upon a validated GTM strategy and impeccable CRM data hygiene, asserting that AI will otherwise only automate broken processes faster. In marketing, the focus is shifting from basic content generation to leveraging AI for deeper customer understanding and complex workflow orchestration through integrated, multi-agent stacks. Ultimately, achieving demonstrable ROI requires leadership to build cross-functional alignment and an intelligence amplification system that prioritises adaptation and measurable efficiency gains over the simple adoption of numerous tools. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts increased sales opportunities, even becoming a requirement in some job applications. Successful social selling relies heavily on genuine engagement and consistent relationship building, moving away from generic automated outreach toward thoughtful, targeted conversations. Contributors also highlight the necessity of producing authentic, unique points of view to cut through the platform’s increasing content density and caution against losing credibility through the careless use of AI tools. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition details a profound and rapid evolution within the partner ecosystem, transitioning from the outdated "Recruit-Enable-Retain" model toward modern data-driven revenue mechanics and measurable business outcomes, with AI emerging as the central disruptor through Microsoft’s emphasis on Frontier Firms and the use of intelligence for precision partnership orchestration via predictive scoring and targeted enablement. Cloud marketplaces like the AWS Marketplace and Microsoft Commercial Marketplace are now treated as core growth infrastructure, particularly with advancements such as Resale Enabled Offers that give channel partners greater transactional control. At the same time, modernization requires repairing deep operational gaps, especially broken partner attribution models that prevent accurate measurement of influenced revenue and hinder justification for ecosystem investment. Ultimately, progress depends on building solid infrastructure to replace manual spreadsheets and achieving strong strategic alignment paired with consistent execution in co-sell motions. This podcast was created via Google NotebookLM.

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition provided sources are a collection of professional announcements and celebrations following the annual B2B Marketing Awards, detailing the night’s major winners and industry atmosphere. Numerous prominent agencies and in-house teams reported impressive successes, with companies such as Capgemini and Revere winning multiple Gold and Silver accolades for demonstrating creativity and strategic effectiveness across diverse campaigns, including content and live events. Key titles awarded included Global B2B Marketing Agency of the Year and B2B Marketer of the Year, highlighting exceptional leadership and commercial impact within the competitive landscape. Throughout the posts, professionals repeatedly emphasised the importance of strong teamwork, dedication, and fostering true partnerships between clients and agencies to achieve award-winning results. Furthermore, industry observers specifically pointed out the positive trend of women-led agencies dominating many of the top Gold categories, signifying an evolution in the B2B marketing leadership structure. Overall, it is conveying a celebratory event that underscores the high standard of innovation, resilience, and measurable commercial success currently defining the B2B marketing sector. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition provides a comprehensive view of the evolving marketing technology landscape, highlighting its shift toward agentic AI and stronger data governance, with experts noting that while AI agents are accelerating capabilities such as automated segmentation and real-time hyper personalised experiences, true success depends on addressing foundational challenges around poor data quality, fragmented systems, and weak operational integration; strategic moves like Adobe’s acquisition of Semrush and Salesforce’s push for a single meaning of data reflect this urgency, while the MarTech Summit London and World Forum reinforced these priorities by spotlighting AI enhanced marketing, CRM evolution, experience design maturity, talent strength, experimentation culture, sustainability frameworks, emerging hybrid roles, and a clear industry move toward unified platforms, clean data foundations, and intelligence driven systems that enable continuous optimisation. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition discusses the fundamental shift occurring in Go-to-Market (GTM) strategy, stressing the transition from outdated, siloed approaches to engineered, predictable revenue systems. A central theme is the rise of GTM Engineering, a highly technical role responsible for orchestrating complex workflows, cleaning data, and leveraging specific automation platforms like Clay to accelerate performance. While acknowledging the hype, many experts agree that Artificial Intelligence (AI) is now mandatory for tasks like personalization and forecasting, but success hinges on rigorous orchestration and a clear strategy to prevent agent sprawl and chaos. Crucially, contributors advise focusing on precision and foundational clarity, arguing that effective GTM relies on understanding genuine buyer signals, tailoring strategy to market specifics, and aligning execution with economic constraints like average contract value. Instead of relying on vast scale or complex dashboards, the modern approach favours outcome-driven execution and rapid iteration to build measurable, repeatable growth. Looking ahead to 2026, the consensus suggests that visibility, rapid iteration, and technical expertise will be the deciding factors for companies aiming to achieve compound, scalable growth. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive perspective on the evolving event industry, emphasising a fundamental shift toward strategic, audience-centric planning for 2026. A major theme involves evolving measurement, where success is increasingly defined by Return on Experience (ROE) and demonstrable commercial outcomes rather than vanity metrics, prompting the development of robust scoring frameworks to assess investment value. Event technology is highlighted as essential infrastructure, with numerous experts noting that AI has become table stakes for personalization and efficiency, pushing the demand for unified, all-in-one platforms that streamline complex workflows. Strategists advocate for moving beyond single, large conferences towards a portfolio of smaller, intimate gatherings that prioritise quality, meaningful human connection over sheer scale and throughput. Ultimately, success relies on disciplined execution and treating the event as a flagship "tentpole" within a year-round community platform, ensuring strong stakeholder alignment and rapid post-show follow-up. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing, emphasising a critical shift toward strategic alignment and the integration of artificial intelligence. Multiple authors stress that successful ABM must move beyond generic tactics to focus on human-centred experiences and hyper-personalisation across the entire customer journey, with several noting the evolution to account-based experience. A key theme across the texts is the necessity of deep collaboration between sales and marketing to define the ideal customer profile, ensure account readiness, and act on meaningful, transparent signals and intent data. Furthermore, the discussions highlight the increasing role of AI in scaling precision, generating targeted content, and improving measurement, though authors caution that technology must always be supported by robust strategy and human judgement. The 6sense Breakthrough ’25 conference also underscored these themes, focusing on the AI-powered go-to-market shift, unveiling the platform’s new AI capabilities, RevvyAI, and showcasing innovations such as competitive takeout intelligence, customizable signals, and buying group modeling, all pointing toward a more predictive and orchestrated future for ABM. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the integration and strategic impact of Artificial Intelligence (AI) across sales, marketing, and Go-To-Market (GTM) operations. A central theme is the rise of AI agents and specialised tools, which are shown to augment human capabilities and automate repetitive tasks, leading to significant productivity gains and cost savings, such as replacing or boosting the capacity of Sales Development Representatives (SDRs). However, many sources caution that AI is an accelerator of existing processes, emphasising that success requires a robust GTM foundation, clean data, and a focus on solving strategic problems rather than just adopting new technology. The texts also highlight the shift from basic prompt engineering to context engineering and the importance of human oversight, trust-building, and original content creation in an increasingly commoditised AI landscape, while noting that AI-driven efficiency is becoming the industry standard for survival. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive collection of actionable insights and strategic advice focused on optimising social selling and personal branding on LinkedIn. Several experts stress the importance of profile clarity, showcasing value, and focusing on authentic relationships rather than aggressive sales tactics. A major theme is the growing significance of employee advocacy, where empowering staff to share their experiences boosts brand trust and reach, as company posts often underperform compared to individual posts. Furthermore, the texts discuss changes to the LinkedIn algorithm, which is increasingly favouring quality, in-depth content and strategic engagement, with some sources suggesting AI-driven search and content ranking will prioritise expertise and thoughtful contributions. Finally, there is guidance on tactical messaging, recommending concise communication, genuine interaction, and consistent effort to generate leads and opportunities effectively. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the modern partner ecosystem and channel strategy, emphasising a shift from traditional transactional models to collaborative, ecosystem-led growth. Several authors stress the imperative of internal alignment within companies, focusing on redesigning attribution models, incentives, and systems to reward collaborative co-selling motions rather than direct sales only. Key tactical advice includes using tools like the RACI Matrix for clarity in B2B alliances and implementing focused, high-impact outbound partner motions for startups. Furthermore, there is significant discussion on the impact of technology, such as AI and Generative AI, which supercharges co-innovation, changes partner visibility through data-driven digital presence, and necessitates a proactive move from reactive to predictive partnership frameworks. Finally, multiple contributors highlight the importance of customer-centricity, clear offering packaging, and strategic partner prioritization based on capacity, commitment, and capability to ensure measurable and sustainable revenue generation. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition offers an extensive overview of the rapid transformation of the MarTech landscape, driven primarily by the integration of Artificial Intelligence (AI) and the critical need for unified data. Multiple sources assert that AI is moving beyond simple automation to become an orchestration layer that governs entire marketing ecosystems, with Salesforce’s Agentforce and Data Cloud frequently highlighted as foundational components for real-time, personalised experiences. A major recurring theme is the widespread challenge of achieving MarTech ROI, which is often hindered by fragmented data silos, poor tool adoption, and a lack of operational clarity or governance. Experts stress that success depends on fixing flawed processes and achieving cross-functional alignment (especially between marketing and data teams) before investing in new technology, viewing AI as an amplifier of existing strategy, not a solution for systemic issues. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A significant theme is the ubiquitous, yet frequently under-utilised, nature of AI in GTM, with several experts stressing that successful adoption requires strong data foundations and clarity of direction over merely buying shiny new tools. Conversely, some insights suggest that the need for complex GTM Engineers might soon become obsolete as AI agents and integrated platforms make infrastructure invisible. Finally, other sources explore critical GTM fundamentals, such as achieving internal coherence and alignment (often lacking in startups) and the importance of focusing on customer buying dynamics, retention, and a strong organisational culture. This podcast was created via Google Notebook LM.