Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition highlights a shift in marketing technology from simply acquiring tools to establishing robust foundational architectures and data unification. Experts argue that operational reality and clean data are more vital than feature lists, as bloated “Franken-stacks” often create efficiency-draining technical entropy. The emergence of Agentic AI is transforming the industry, moving beyond basic automation toward contextual intelligence and human-centric decision-making. Strategic success in 2026 requires streamlining platforms, ensuring cross-functional alignment, and treating technology as a shared growth system rather than a collection of isolated silos. Ultimately, the sources advocate for simplicity and integration, suggesting that the most effective teams prioritise meaningful human connections and standardised workflows over the mere accumulation of new software. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition explore the evolving landscape of Go-To-Market (GTM) strategies for 2026, shifting from traditional marketing towards a technical, systemised discipline known as GTM Engineering. Industry experts highlight that failure typically stems from internal blind spots and structural misalignments rather than poor product quality. To achieve predictable revenue, companies are increasingly adopting AI-driven automation, signal-based outbound motions, and unified data foundations. Key frameworks emphasise ruthless focus, such as "plans on a page" and quarterly project lists, to ensure cross-functional alignment between sales, marketing, and customer success. Ultimately, the collection argues that distribution and trust have become more critical than code, requiring teams to act as integrated system builders. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition emphasizes that event success is moving away from basic attendance figures toward measurable business outcomes and pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings, integrating advanced CRM lead-capture tools, and warming up target accounts well before a show begins. Modern conferences are increasingly designed around intentional human connection, shifting from massive, generic spectacles to smaller, hyper-personalised experiences that foster trust. Technology plays a dual role, as AI and automation streamline logistics while legal requirements for biometric consent become stricter. Major industry shifts, such as the merger of global event giants in Dubai, further signal a transition toward treating events as high-performance growth systems. Ultimately, the sources suggest that the most effective marketers will prioritise strategy and outcome-led design over traditional, vanity-driven planning. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from high-volume outreach to signal-based, human-centric engagement. Key themes include the necessity of sales and marketing alignment, where both departments co-create strategies to target high-value accounts rather than working in silos. Artificial Intelligence is presented as a powerful efficiency multiplier for data enrichment and task automation, yet experts warn it cannot replace the personal touch required to build trust in complex enterprise sales. The texts also highlight operational rigour, such as maintaining clean target account lists and measuring success through account progression rather than vanity metrics like clicks. Furthermore, the consensus suggests that modern B2B journeys are increasingly invisible, requiring brands to provide value-driven education and "surround-sound" visibility across multiple digital and offline channels. Overall, the sources advocate for ABM as a core business operating model that prioritises precision, relevance, and long-term relationship building over traditional lead generation. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition examines the transition from traditional search and automation to agentic AI and AI visibility in 2026 business strategies. Leaders and experts highlight that brand authority now depends on being cited by large language models rather than just ranking on legacy search engines. Successful integration requires a focus on data hygiene, workflow redesign, and the deployment of autonomous agents that can execute complex tasks across sales and marketing. Several contributors warn that human judgment and authenticity remain essential to differentiate brands in an era of automated content. Furthermore, the reports suggest that legacy CRM systems and SEO tactics are becoming secondary to real-time, AI-driven orchestration and decision-making. Ultimately, the collection serves as a blueprint for navigating the shifting landscape of automated commerce and digital discovery. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition examines the evolving landscape of social selling and employee advocacy on LinkedIn as we approach 2026. The contributors emphasise that authentic, human-led storytelling is now far more effective than automated, AI-generated "slop" or generic corporate messaging. To succeed, businesses must pivot from vanity metrics like likes and followers toward meaningful engagement, such as personalised video DMs and insightful commenting. Executive visibility and empowering staff to build personal brands are highlighted as superior alternatives to traditional paid advertising and static company pages. Practical frameworks are provided for profile optimisation, lead conversion, and creating sustainable content systems that build long-term trust. Ultimately, the texts argue that genuine connection and social listening remain the most valuable assets in an increasingly digital and automated sales environment. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation for sales representatives. Furthermore, the texts emphasize that modern partnerships must prioritise mutual trust and co-creation over traditional transactional resale models. Ultimately, the shift toward marketplace-first strategies is presented as an essential requirement for technology companies to remain competitive and scalable. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than a source of operational complexity. Ultimately, the future of marketing rests on transparent data practices and the ability of professionals to bridge the gap between technical execution and brand purpose. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond siloed departments and embrace a unified operating system that prioritises customer context and data hygiene. Ultimately, the texts argue that authentic human connection, supported by rigorous governance and technical infrastructure, will define the next era of business success. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines strategic event leadership for 2026, shifting focus from mere logistics to meaningful human connection and measurable business impact. Industry experts highlight the transition of events into integrated content engines and revenue drivers, particularly through the adoption of AI as essential infrastructure for personalised engagement. High-profile acquisitions, such as Cvent’s purchase of Goldcast and ON24, signal a significant move toward consolidated tech ecosystems that prioritise post-event data and long-term pipeline growth. Success is defined by intentional design, authentic storytelling, and the automation of workflows to reduce administrative friction. Furthermore, professional training for booth staff and disciplined follow-up strategies are identified as critical components for achieving a positive return on investment. Ultimately, the collection argues that future-ready events must balance advanced technology with a deep commitment to trust-based relationship building. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a collection of industry insights provides a comprehensive blueprint for modern B2B strategy, focusing heavily on the evolution of Account-Based Marketing (ABM) in 2025 and 2026. The contributors emphasise a shift away from "spray-and-pray" tactics toward hyper-personalisation, where success is driven by mirroring prospect pain points and utilizing AI-driven intent signals. Key themes include the necessity of sales and marketing alignment, the transition from broad "Ideal Customer Profiles" to data-backed "Best Customer Profiles," and the importance of engaging the entire buying committee rather than individual leads. Practical advice covers leveraging LinkedIn advertising, cleaning CRM data with tools like Clay, and adopting a customer-centric mindset that prioritises buyer needs over internal KPIs. Ultimately, the sources suggest that the future of revenue growth lies in sophisticated orchestration where human empathy and strategic narrative are augmented by automated intelligence. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite companies. Practical insights include curated tech stacks, 5-layer outbound systems, and the importance of human judgment in maintaining trust and empathy. Ultimately, the contributors argue that AI should amplify rather than replace human expertise to ensure long-term revenue growth. Overall, the collection serves as a strategic roadmap for leaders navigating the complexities of AI integration in the 2025–2026 era. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly defined by systematising genuine conversations and building authority through original content, not through relentless posting, automation, or engagement pods, which LinkedIn is actively cracking down on. Finally, numerous contributors stress that authenticity, storytelling, and empowering employees to build their personal brands are essential for long-term brand credibility and lead generation, particularly in an age of pervasive AI-generated content. This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for procurement and indirect sales, necessitating operational strategies like Resale Enabled Offers (REO) and robust co-sell motions. Furthermore, successful partnerships are emphasized as requiring internal organizational alignment, a focus on customer success and long-term value creation over simple logo exchanges, and continuous, ROI-focused partner enablement to build trust and drive predictable revenue. This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed data as the foundation for AI, with many warning that AI will only accelerate existing data and operational issues if underlying architectures are weak. The discussions also underscore that MarTech success depends less on tools and more on strategy, process maturity, and human skills like orchestration and diplomacy, especially as the customer journey becomes increasingly non-linear and shaped by customers’ own AI agents. This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and cross-functional alignment as prerequisites for successful automation, cautioning that AI tools merely scale existing flaws if the underlying strategy is weak. The posts frequently mention the growing importance of the GTM Engineer role, which focuses on building technical systems and workflows, and stress that genuine expertise and critical thinking are essential for long-term competitive advantage over simply adopting the latest technology. Finally, there is a focus on signal-led growth, where real-time customer behaviour dictates the organizational response, moving GTM from being tactic-driven to architecture-driven. This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic alignment, tying event goals directly to business objectives, improving lead attribution through better tech integration, and ensuring rigorous, timely follow-up to maximize ROI. Furthermore, discussions highlight the necessity of innovation in event execution, such as implementing a dedicated “pit crew” for optimization and utilizing new technologies like augmented reality and integrated event management platforms to enhance engagement and streamline B2B processes. Finally, several authors address the instability within the event technology landscape, citing the recent Eventbrite acquisition as a signal that the future demands robust, integrated, and customer-centric software solutions. This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative role of Artificial Intelligence (AI), not as a replacement for strategy, but as an accelerator for creating hyper-personalised content, automating account research, and providing actionable, revenue-focused insights, moving away from activity-based metrics and “pretty data.” Furthermore, successful ABM implementation requires a shift from chasing high lead volume to prioritising precision and quality by focusing on a select group of high-value accounts, often beginning with small, measurable pilot programs to secure internal buy-in and budget. Finally, the sources repeatedly stress the importance of human-centric approaches, advocating for executive visibility on platforms like LinkedIn, focusing on genuine relationships, and leveraging frameworks like SPICED for deeper customer understanding. This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach for nuanced conversations and complex deals. Before AI deployment, authors repeatedly caution that success is contingent upon a validated GTM strategy and impeccable CRM data hygiene, asserting that AI will otherwise only automate broken processes faster. In marketing, the focus is shifting from basic content generation to leveraging AI for deeper customer understanding and complex workflow orchestration through integrated, multi-agent stacks. Ultimately, achieving demonstrable ROI requires leadership to build cross-functional alignment and an intelligence amplification system that prioritises adaptation and measurable efficiency gains over the simple adoption of numerous tools. This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts increased sales opportunities, even becoming a requirement in some job applications. Successful social selling relies heavily on genuine engagement and consistent relationship building, moving away from generic automated outreach toward thoughtful, targeted conversations. Contributors also highlight the necessity of producing authentic, unique points of view to cut through the platform’s increasing content density and caution against losing credibility through the careless use of AI tools. This podcast was created via Google NotebookLM.