The Mobile DJ Mastery Podcast

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR8 dives deep into an inspiring conversation with DJ Lords, a prominent figure in the DJ community with over 350,000 followers on Instagram. DJLords shares his experience working at Tesco during lockdown, highlighting the importance of resilience and hard work in pursuing one's passion. They also touch on the strategies that helped him grow his brand on social media, including the pivotal moment when a mix featuring Rihanna went viral, propelling him into the spotlight.  KEY TAKEAWAYS Persistence in the Face of Rejection: The journey to becoming a successful DJ often involves facing numerous rejections. It's crucial to remain determined and continue pursuing opportunities, even when the odds seem stacked against you. Importance of Routine and Health: Establishing a consistent morning routine, including exercise, can significantly impact mindset and productivity. Leveraging Social Media for Growth: Utilising platforms like Instagram and TikTok can be a game-changer for DJs looking to build their brand. Consistent posting and engaging content can lead to significant follower growth and increased visibility in the industry. Adaptability During Challenges: The pandemic forced many DJs to adapt by seeking alternative employment, such as working at Tesco. This experience not only provided financial support but also offered valuable life lessons and a renewed appreciation for their craft. Creating Unique Content: Finding a personal style and approach to content creation is vital. Experimenting with different formats, such as quick mixes or themed series, can help capture audience interest and differentiate oneself in a crowded market. BEST MOMENTS "So there's a chance that you guys will probably already know this guy and he has agreed to come on this pod and share how he has got to get to where he is today." "I think for me, it's like, if you really want something, you will just go for it and you'll just stick at it no matter what." "I was always working. I was always a full-time DJ. I've never done any other job other than that." "I was literally risking my job as well doing that, you know, because like when you pick like people shopping, you get timed." "I went from 4,000 followers to then over 100, 200,000 followers, just like that. It was honestly unreal." CHECK OUT LORDZ DJ ON INSTAGRAM https://www.instagram.com/lordzdj/ ALSO ON TIKTOK https://www.tiktok.com/@lordzdj OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram. The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller.  KEY TAKEAWAYS Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings. Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma. Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance. Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone. Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used. BEST MOMENTS "If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you." "I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more." "It's never the gear that makes the DJ. It's all about what you do." "I started experimenting with short-form content, probably a little bit too late, let's be honest." "Going viral isn't always the same; you can go viral for the wrong reason."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the transformative journey from being a part-time DJ to making the leap into full-time DJing. DJ2FOUR7 shares personal experiences and insights, emphasising the importance of professionalism, time management, and financial planning. DJ2FOUR7 also recounts his own story of leaving a stable job to pursue his passion for DJing, illustrating the challenges and rewards of taking that bold step.  KEY TAKEAWAYS Time Management is Crucial: Transitioning from part-time to full-time DJing requires reclaiming time that may be spent on non-essential activities like gaming or binge-watching shows. Evaluate Your Finances: Before making the jump to full-time, it's important to assess your spending habits and subscriptions. Cutting unnecessary expenses can help create a financial cushion that supports the transition. Professionalism Matters: Establishing a professional approach to your DJ business, including contracts, email communication, and proper paperwork, can set you apart from competitors and enhance client trust. The Importance of a Support System: Engaging with a community of DJs and attending events like Level Up Live can provide valuable insights, networking opportunities, and strategies to help navigate the challenges of running a DJ business. Embrace the Jump: Leaping full-time DJing involves a degree of faith in your abilities and the willingness to take risks. It's important to prepare adequately but also to be ready to adapt and learn from the experience. BEST MOMENTS "The jump is a move I feel someone has to do, especially when they want to go from part-time DJ to full-time DJ." "Time is the most important commodity anyone on this earth has; some people think money is more important, but I disagree." "When you're cutting your prices and bringing things down for people you don't know, this is not... McDonald's doesn't do that." "You want to try to replace your income, obviously, which makes sense. You want to try to get close to about 70% of what it is that you used to earn." "Nothing's easy, guys. When I bring these experts on to speak about their stories, I like to bring them on because we're all different and we all do things differently." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity.  KEY TAKEAWAYS A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche. DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career. Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running. The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment. The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month. BEST MOMENTS "If you love what you do, you never work a day in your life." "The body will hold what the voice cannot speak." "Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life." "You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere." "If you can even get one or two bookings a month at a decent wage... it is achievable." CHECK OUT TONY ROBERTS ON INSTAGRAM https://www.instagram.com/tonykroberts/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this return episode of Mobile DJ Mastery, DJ2FOUR7 is joined by Euan Lawrence of Tartan Entertainment, who has scaled his mobile DJ business into a six-figure multi-op powerhouse. Yuan shares his journey of building a monster company by prioritizing his DJs and creating a bulletproof business model that ensures service quality and financial sustainability, even after a massive, unexpected VAT bill hit.  KEY TAKEAWAYS Prioritize DJ Pay for Service Quality: Yuan ensures his DJs are paid the full fee they quote upfront, which is then factored into the client's final price. This eliminates the motivation for DJs to underperform or no-show and guarantees client satisfaction.  VAT is a Serious Business Reality: The transition to the VAT threshold should be viewed seriously. Yuan learned the hard way that not correctly budgeting for the 20% VAT (after hitting the turnover threshold) required using his entire personal earnings, stressing the need for immediate, professional financial structuring. Perception is Key for Conversion: Yuan's brand focuses on high-end, high-quality content (showcasing unique moments and energy) on social media. This strong, consistent visual identity allows them to convert clients quickly, who often decide to book within a minute and a half of viewing the content. Multi-Ops Should Not Promise Guarantees: When running a multi-op, it is crucial not to guarantee the contractors' work, as this would require a full-time employment structure. Tartan Entertainment operates with independent contractors who are paid for the gigs they deliver. Don't Be Afraid to Innovate and Learn: Tartan Entertainment's success comes from constantly innovating moments (like unique DJ battles, live musicians, and themed sets) and learning from other DJs' successful ideas (like the DJ battle concept) to create a unique and highly desirable service. BEST MOMENTS  "My objective was to pay the DJs what they asked for... This way, they are guaranteed to get what they paid for and the DJ is not sitting there going, 'I wish I was getting paid more.'" "Success is actually your own demise." "I had to use all of my own personal earnings to pay that bill." "Turnover is vanity, profit is sanity." "The DJ in us will never, never, never, never die." TO CONNECT WITH EUAN https://www.instagram.com/euanlawrence/  https://www.instagram.com/wearetartan/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride. KEY TAKEAWAYS Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead. The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure. From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer. Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver. The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate.  BEST MOMENTS "If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them." "You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today." "The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do." "I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent." "If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.” TO CONNECT WITH SHAD  https://www.instagram.com/willsmithdouble  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 welcomes back Daryl from Sweet Vibe Events for the highly anticipated second part of their discussion.Daryl passionately argues that the skill is the basic, entry-level requirement for a DJ, and modern technology, including sync buttons and visual track grids, leaves no excuse not to master it.  KEY TAKEAWAYS Beat Matching is a Basic Requirement. The fundamental skill of beat matching is the "basic, entry-level requirement" for a DJ, essential for creating seamless transitions and maintaining the momentum and energy of the dance floor. Mastering the Fundamentals is Now Easier: Modern DJ technology, including sync buttons, beat grids, and AI software, makes it easier than ever to learn to mix, meaning there are no excuses for not being able to practice and master the skill. The Seamless Mix Prevents "Momentum Loss". Customers notice when a DJ plays a track, fades it out, and then has a pause before starting the next track, as this stop-start transition kills the vibe and momentum of the party. Sound Limiters and Poor In-House Systems Cause Problems Venue-imposed sound limiters and quiet, inadequate in-house sound systems often make it impossible for DJs to deliver the high-energy party their clients expect, leading to a loss of atmosphere and frustration. Value and Confidence Dictate Price Daryl's experience shows that a DJ's price can significantly increase—from £500 to over £1,000—by adding more services (all-day bookings, MCing) and by converting a client's "want" for a specific DJ into a "need". BEST MOMENTS "You're not just playing music, are you? There's an art to it... otherwise you are essentially a glorified jukebox." "The second you stop that track, you've lost it." "You can't tell me that you haven't got the time to rehearse mixing... for 20 minutes a day in the evening, rather than sitting there scrolling on Instagram." "Most people that go, 'I thought that was what DJs did.' I'm like, 'No, no, no, go through the comments.'" "If you're converting every single person you speak to, you're too cheap." TO CONNECT WITH DARYL https://www.sweetvibeevents.co.uk/meettheteam https://www.instagram.com/sweetvibeevents/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the latest updates in social media and their implications for mobile DJs and entrepreneurs. With a focus on the upcoming Level Up Live 2026 event, he emphasises the importance of optimising social media presence for better visibility and inquiries. DJ2FOUR7 shares valuable insights on effective hashtag usage, the significance of video content, and the rising influence of TikTok as a search engine.  KEY TAKEAWAYS  Google is Featuring Social Media in Search Results: Google is now heavily integrating platforms like Instagram and TikTok into general search results, offering a massive free opportunity for DJs and entrepreneurs to get found by people looking for a service, even if they aren't searching directly on the social platform. The "3 to 5 Minute" Rule is Gold: The most crucial factor for social media SEO and ranking on Google is the amount of time someone spends on your page.  Video is Non-Negotiable (Even Silent Video): Both TikTok and Google prioritise video content. The host highly recommends using captions or on-screen text for all videos, as over 38% of users watch content silently.  Adopt a Targeted Hashtag Strategy: Avoid saturating your posts with dozens of random hashtags, such as #FYP. Instead, use a maximum of three highly relevant hashtags that are relevant to the content.  Focus on Visibility (Dual-Post if Necessary): It's best to master one platform (Instagram or TikTok), but being visible across multiple platforms is better than striving for perfection on just one.  BEST MOMENTS "Time is more important than engagement. If someone comes on and spends a lot of time on your page, it's more important than any likes, any shares, any comments." "The algorithm now becomes your free employee." "If you want to make it easier... something is better than nothing." "We are doing this event for you to make sure you can level up and be better than you were this year." "You only learn something or you win. You only learn something new or you win."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Mike Readings and 2FOUR7 engage in a comprehensive discussion about the DJ industry. They share personal experiences and offer insights on a range of crucial topics, including mental health, the power of networking, and the transformative impact of technology. The conversation explores the challenges encountered during the COVID-19 pandemic, underscoring the importance of continuous improvement and cultivating strong client relationships. They delve into how innovation can elevate client interactions and emphasize the necessity of collaboration within the DJ community. A key takeaway from the episode is the significance of expanding networking efforts beyond local confines. KEY TAKEAWAYS The DJ Network is Crucial for Growth: Having a small, trusted network of fellow DJs provides accountability, support, and a space for open and transparent business discussions, which is essential for elevation and overcoming difficult times. Prioritise the Client Experience (and Yourself): A high-level, interactive client presentation (like using OBS in Zoom calls) creates an impressive first impression, but it must be backed up by excelling at the wedding itself. Continuous Improvement Trumps Awards: While professional accolades are nice, the real motivation and measure of success is the relentless drive to improve the business, as chasing the next level is more satisfying than the win itself. Physical and Mental Health Directly Impacts Business: Maintaining physical fitness (such as adhering to a strict gym routine with accountability) is paramount for handling the demanding schedule of a high-volume mobile DJ, leading to better energy, reduced physical strain, and improved mental clarity. Seek Industry-Specific Feedback: To truly level up, be prepared to accept brutally honest criticism from those within the industry, as outside friends and family may not have the expertise to provide valuable, actionable advice. BEST MOMENTS "The DJ Network is an individual network just for you. It's not a network that all DJs are a part of." "I know there's going to be some major gems that you can take from this episode. So let's not dilly-dally. Let's get into this one." "I am absolutely pumped, but my wife, she was scared, like massively... I had to do something I hated to prove to my wife that I'm going to make this DJ work." "I thought to myself, if I'm going to create a successful business, I'm never going to get this opportunity again. So, I thought, how can I take advantage of this time?" "My mindset was more about keep pushing, keep pushing, keep pushing, keep pushing. And this is what's pushing me." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode, DJ2FOUR7 sits down with Ray the DJ, a full-time club DJ in London, to explore her unconventional path to success. Ray shares how she overcame extreme shyness and a challenging job market to leave her corporate marketing career. She details the crucial role of building a strong personal brand and securing high-value, repeat event bookings to escape the low pay of traditional club residencies.  KEY TAKEAWAYS Personal Brand is Income Insurance: Ray emphasises that her success is built on a strong personal brand, which allows her to charge significantly higher fees than what traditional clubs offer. People come out specifically "for you." Events Over Residencies (for now): She avoids low-paying, traditional club residencies and instead focuses on securing repeat, high-fee event bookings. This strategy allows her to earn more money in less time, sometimes doing multiple sets in a single day. Authenticity Sells: Ray advises DJs to be themselves, "find your niche," and avoid copying others. Authenticity is key to creating a presence that cannot be easily replaced by other DJs. The DJ's 'Endorphin Chase': Both Ray and the host admit they are constantly "chasing" the high adrenaline and euphoria of getting a massive crowd reaction (jumping or singing). This drive pushes them to consistently deliver a nine or ten out of ten performance. Professionalism Over Panic: Ray highlights the importance of professionalism, exemplified by fixing technical errors (like a broken deck setup or no headphones) without involving or stressing out the promoter, thereby securing trusted repeat business. BEST MOMENTS "I promise you, I don't like being sent out of attention."  "In London, you need to be rich. I'm telling you that. You need to make whatever money you need to make."  "I would say to focus on your personal brand... that is going to be your saving grace."  "If I drop the fader and everybody shouts the song back at you, that is literally, I imagine that's what people who take crack feel like."  "If you haven't gone through the trenches, there's stuff that you haven't learned, the stuff that you haven't experienced."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode, DJ2FOUR7 welcomes DJ Crystallise shares her inspiring journey as a female DJ, highlighting her achievements and the challenges she faced in a male-dominated industry. From her early aspirations in secondary school to becoming a resident DJ for Hackney Moves and leading the award-winning Reggae Aerobics brand, Crystallise emphasises the importance of inclusivity and accessibility in the DJing world. KEY TAKEAWAYS Importance of Inclusivity: Reggae Aerobics is designed to be inclusive, welcoming participants of all fitness levels and backgrounds, ensuring that everyone can join in regardless of their physical abilities. Networking and Word of Mouth: A significant portion of opportunities in the DJing and fitness industry comes from networking and word-of-mouth referrals. Investing in Equipment: Starting with affordable equipment, such as a small DJ controller, can help aspiring DJs test their interest in the craft before making larger investments. Adaptability and Resilience: The challenges posed by the COVID-19 pandemic required a shift in approach for many businesses, including Reggae Aerobics. Adapting to new circumstances and finding ways to reconnect with clients is crucial for long-term success. Leveraging Unique Skills: Combining different skills, such as DJing and fitness instruction, can create unique opportunities. This multifaceted approach can help secure residencies and participation in various events, enhancing visibility and brand recognition. BEST MOMENTS "If you want to learn it, you will learn it. It's like learning another language." "I call myself a musical chef, innit? That's what I am when it comes to DJing." "The aim of Reggae Aerobics is that I've kind of taken from going to other dance classes... and making sure that people, everyone can get involved." "You need to have a mode of transport... if you haven't got a set of wheels, you can incorporate that in." "95% of my clientele and the work that I get is through word of mouth."  CHECK OUT DJ CHRYSTILIZE ON INSTA  https://www.instagram.com/chrystilizedj/ Contact her for any of the links mentioned in the episode.  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives into the crucial topic of Unique Selling Points (USPs) and their significance in securing more bookings and increasing rates as a DJ. DJ2FOUR7 emphasizes the importance of understanding what sets you apart from other DJs in the market, sharing personal anecdotes and examples from previous guests to illustrate how unique attributes can enhance your brand.  KEY TAKEAWAYS Identify Your Unique Selling Point (USP): Understanding what makes you unique in the DJ market is crucial for attracting more bookings and justifying higher rates. Research other DJs to see what sets you apart. Leverage Social Media and Reviews: Use platforms like TikTok and Instagram to analyze competitors and gather insights. Additionally, review feedback from clients to identify recurring themes that highlight your strengths. Engage with Suppliers and Industry Professionals: Talk to photographers, venue staff, and other suppliers who see various DJs. They can provide valuable insights into what makes you stand out compared to others. Be Authentic and Original: Avoid copying others' styles. Instead, draw inspiration from them and adapt it to create something original that reflects your brand, ensuring consistency and authenticity. Implement Small Changes for Big Impact: Sometimes, minor adjustments to your offerings or marketing strategies can significantly enhance your appeal. Look for simple, cost-effective ways to add value to your services. BEST MOMENTS "Before you can get more bookings and earn more money, there's something that we need to look at first." "If you don't know what your USP is, I would like you to go on social media... look at some other DJs around you." "Copying someone is not a USP, it's copying. There's a total difference between that." "Once you find your USP, you can then use that in your sales, your marketing, all your different things." "If you're speaking to someone and they ever say to you, why am I paying this price? You can say, I think it's because of these things." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives deep into the fascinating journey of seasoned DJ Pete Sheriff, who shares his extensive experiences from the world of DJing. Starting from his childhood fascination with music and dance, Pete recounts how he transitioned from breakdancing to DJing, sparked by a chance to play at a friend's birthday party. Pete reflects on the evolution of his career, including memorable gigs at iconic venues like Busy Lizzy's and Kaleidoscope in Birmingham. Pete emphasizes the importance of being aware of one's audience, the significance of networking, and the unpredictable nature of the entertainment industry.  KEY TAKEAWAYS Early Influences: The journey into DJing often starts with early interests and influences, such as childhood toys or family members involved in music, which can spark a lifelong passion for the craft. Networking and Opportunities: Building relationships and being friendly can lead to unexpected opportunities in the DJing world. Many gigs come from word-of-mouth recommendations and connections made during performances. Adaptability in DJing: Successful DJs must be versatile and able to cater to diverse audiences. Understanding the importance of playing a variety of music genres helps keep the crowd engaged and ensures the venue's success. Learning from Experiences: Every gig, whether successful or challenging, provides valuable lessons. It's crucial to reflect on experiences and recognize how they shape one's career trajectory. Performance Style: Engaging with the audience is key. A DJ's ability to connect with the crowd, whether through music selection or personal interaction, can significantly impact their reputation and success in the industry. BEST MOMENTS "I always had an interest in music. My very first Christmas gift was a thing called a Frisco Disco." "You never know who's watching and you never know who you're talking to." "I was doing it for the laugh of it, but then that got me noticed." "If there's a circumstance that you cannot control, step out of it. Do not engage." "He could play a record and he could let the record fade out in the middle of a busy bar."  CHECK OUT PETE SHERIFF ON IG https://www.instagram.com/djpetesherriff/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

SUPPORT THE PODCAST TO KEEP IT ALIVE patreon.com/MobileDJMastery THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode of the Mobile DJ Mastery podcast, DJ2FOUR7 welcomes the seasoned DJ and wedding host Pat Mulligan, who shares his extensive journey in the mobile DJ industry. From his early days of running a pretend radio station to working in major nightclubs and eventually transitioning into mobile DJing, Pat offers valuable insights into the importance of hosting at events. Pat discusses how adding hosting services can significantly enhance a DJ's business in terms of engagement and profitability.  KEY TAKEAWAYS Importance of Hosting: Incorporating hosting into a DJ business can significantly increase earnings and enhance clients' overall experience. Hosting allows DJs to engage more with guests, leading to a more memorable event. Networking with Competitors: Building relationships with competitors can be beneficial. Sharing referrals and supporting each other can create a positive network that helps everyone succeed, as there is often more than enough work. Value of Continuous Learning: Engaging in conversations and learning from others in the industry can provide valuable insights and ideas. Every interaction has the potential to offer at least one takeaway that can improve one's business. Daytime Hosting Benefits: Offering daytime hosting services can lead to higher earnings and a more fulfilling work experience. Building rapport with guests during the day can enhance the evening's entertainment, making it feel more personal and engaging. Apprenticeship Opportunities: There is potential for creating structured apprenticeship programs in the DJ and hosting industry, which can provide training and qualifications for new entrants.  BEST MOMENTS "Hosting can add to your business massively." "I was obsessed with radio more than anything else." "If you need that in order to work, that's something you need to turn off." "It's the difference between doing 170 gigs a year and maybe doing 130 gigs or 120 gigs a year." "It's the difference in real terms between 40 grand a year and 70 grand a year." CHECK OUT PAT MULLIGAN ON INSTAGRAM  https://www.instagram.com/patmulligan/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode, DJ2FOUR7 sits down with Dave from Fox and Braces to unpack the highs and lows of running a multi-op DJ business. From hustling on pirate radio stations with his mum driving him to 4 a.m. sets to building a reputation in an old-school garage, Dave shares his journey, the realities of scaling beyond solo gigs, and what it really takes to succeed as a multi-op DJ. KEY TAKEAWAYS Scaling a DJ business often starts with necessity — rejecting gigs can lead to exploring multi-op models. Networking is crucial — a strong DJ community means work is always flowing, but availability can still be a bottleneck. Old school garage shaped a generation of DJs — with different eras defining what “old school” really means. Support networks matter — Dave’s mum driving him to pirate radio shows at 4am highlights the unseen sacrifices behind success. Perception in music is generational — what one DJ calls “old school garage” may be totally different for another. BEST MOMENTS “When I’m rejecting work, that’s effort wasted — so why not build a team to take it on?” “Where I grew up, you were either a DJ or an MC. That was just standard.” “I looked about 10 at 16, so I had no chance of getting into clubs.” “My mum used to drive me to pirate radio stations at 4 in the morning — that’s real support.” “Everyone has their own version of old school garage — for me it was Tough Jam, PSG, CKP, the underground sound.” SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON TO CONNECT WITH DAVE https://www.instagram.com/foxandbraces/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode, the host discusses the upcoming DJ event aimed at fostering community and networking among mobile DJs. Emphasising the importance of a DJ network, the host encourages listeners to participate by providing feedback on event topics and sharing their locations. The event is set for February 22, 2026, and aims to create a supportive environment for DJs to learn and grow together. The host expresses a passion for improving the perception of mobile DJs and invites listeners to engage actively in shaping the event. Takeaways A DJ network is crucial for success in the mobile DJ business. Networking events provide valuable real-time connections. The upcoming event is scheduled for February 22, 2026. Community input is essential for tailoring the event's content. Feedback on topics will help shape the event's agenda. The event aims to create a supportive and intimate atmosphere. Engagement with the community is a priority for the host. The perception of mobile DJs needs to be improved. Listeners are encouraged to share their locations for event planning. Patreon support is vital for sustaining the podcast and events. Chapters 00:00 Introduction to the Event 00:52 The Importance of a DJ Network 03:01 Event Details and Date Announcement 04:18 Seeking Community Input for the Event 10:41 Gathering Feedback and Suggestions 13:00 Building a Community and Engagement 14:58 Changing the Perception of Mobile DJs 18:19 Call to Action for Participation 19:49 Supporting the Podcast and Future Content   MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode, we delve into the 2024 DJ consensus data collected from 15,000 DJs, exploring key insights into demographics, income levels, DJ types, and the evolving landscape of DJing. The conversation emphasises the importance of data analytics for DJs to make informed decisions about their careers. We discuss the significant presence of hobbyist DJs, the financial realities of the profession, and the aspirations of DJs in the industry. Additionally, we touch on the importance of live streaming, social media presence, and the tools and software that DJs are using today. The episode concludes with a motivational message encouraging DJs to aim high and take actionable steps towards their goals. THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE NEWS COMING SOON Takeaways Data analytics is crucial for DJs to make informed decisions. The majority of DJs are hobbyists, with 40% earning nothing from DJing. Income levels vary significantly, with 25% earning between 25k-50k. Mobile DJs are a growing segment in the industry. Live streaming is becoming increasingly popular among DJs. House music remains the most popular genre among DJs. DJ pools are essential for accessing new music. Instagram is the most effective social media platform for DJs. DJs should aim high and set ambitious goals for their careers. Continuous learning and adaptation are key to success in DJing. Chapters 02:46 Understanding DJ Demographics 05:21 Exploring Gender Representation in DJing 18:13 Future Aspirations of DJs 28:17 The DJ Landscape: Aspirations and Realities 30:55 The Rise of Live Streaming in DJing 33:12 Understanding DJ Skill Levels and Learning Paths 51:56 Dream Big: Setting Goals in DJing 55:26 MDM_END_SEQ_AE002.mp4 MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode of the Mobile DJ Mastery podcast, host 2FOUR7 welcomes Scott Dewing, a seasoned DJ, to discuss his journey into the DJing world, the transition from mobile to club DJing, and the importance of beat matching. Scott shares insights on building a unique DJ setup, the challenges of managing equipment, and strategies for securing bookings. The conversation emphasises the significance of diversifying income streams and the evolving landscape of the DJ industry. In this conversation, Scott Dewing shares his insights on branding, advertising, and the DJ industry. He emphasises the importance of creating a strong brand identity and understanding the return on investment (ROI) from advertising platforms. Scott discusses the challenges of navigating the competitive DJ market and the significance of innovative marketing strategies. He also highlights the value of collaboration among DJs and the need for unique experiences to attract clients. Finally, Scott provides practical advice on rebuilding a DJ business from scratch, focusing on quality equipment and effective networking. CHECK OUT SCOTT DEWING ON INSTAGRAM https://www.instagram.com/djscottdewing/ Takeaways Scott Dewing started DJing, influenced by his uncle, a mobile DJ. He transitioned from mobile DJing to club DJing at 18. Beat matching was a skill he learned later in his career. Scott emphasises the importance of understanding the business side of DJing. He created a unique DJ booth but struggled to manage it. Networking with other DJs helped him grow his career. Instagram and venue recommendations are key sources of bookings. Diversifying income streams is crucial for DJ success. Scott believes in creating unique setups to stand out. The DJ industry is evolving, and adaptability is essential. Branding is everything you put out into the world. Evaluate your advertising platforms for effectiveness. Understanding ROI is crucial for business growth. It's easier to attract clients when you position yourself uniquely. Collaboration among DJs can lead to mutual growth. Innovative marketing strategies can set you apart. Creating unique experiences enhances your brand's appeal. Investing in quality equipment is essential for reliability. Building a following quickly can be achieved through social media. Networking with other DJs can open new opportunities. Chapters 02:31 Transitioning to Club DJing 05:32 Learning the Business of DJing 17:33 The DJ Booth Experience 18:08 The Evolution of DJ Equipment 36:13 Evaluating Advertising Platforms 42:00 Investing in Value: The DJ's Perspective 52:42 Starting Over: A DJ's Roadmap to Success 01:09:35 MDM_END_SEQ_AE002.mp4 MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 sits down with talented saxophonist Amber Sax, who shares her journey into the world of music and the challenges she faces as a female performer. Amber recounts her early inspirations, her rigorous training at prestigious music schools, and her transition into the wedding and events scene. Amber reveals some shocking experiences with DJs, including instances of disrespect and unreasonable demands, highlighting the importance of collaboration and mutual respect in the industry. KEY TAKEAWAYS Collaboration is Key: When working with other musicians, such as saxophonists, it's essential to foster a collaborative environment. Communication Matters: Establishing clear communication before an event is crucial. Saxophonists should reach out to DJs to discuss logistics, such as plugging in equipment, to ensure a smooth performance. Respect and Professionalism: Both DJs and musicians should treat each other with respect. Negative experiences, such as being charged to plug in or being dismissed, can create a hostile working environment. Social Media Presence: Building a personal brand through social media is vital for musicians. Consistent posting and engagement can lead to more opportunities and bookings, as seen in Amber's experience with her rise in the industry. Safety Awareness: Female performers, in particular, should be aware of their safety while working in nightlife settings. It's important to have support systems in place, such as having someone wait for them after gigs. BEST MOMENTS "I couldn't believe it... I had to tell her, no, you need to bring that to the pod because I refuse to believe that there's DJs out there." "I think it's a great thing that I am female. I do think people look at a female saxophonist and want to book it for their events." "He sort of went off on one and said that he normally charges the sax players like a hundred pounds to plug their mic in." "If I haven't got an opportunity right now, it's because the time isn't right. Everyone is on their own path." "You have to take accountability for the gigs you aren't getting through. It's not on anyone else." CHECK OUT AMBER SAX ON INSTAGRAM https://www.instagram.com/amber_sax_/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives deep into the art of consultation calls, sharing essential tips and strategies to help DJs secure bookings effectively. From the importance of using video conferencing tools like Zoom to create a personal connection to the significance of asking the right questions to understand client needs. DJ2FOUR7 also discusses the value of mirroring client vibes, providing expert advice, and knowing when to decline bookings that don't align with one's strengths. KEY TAKEAWAYS Establish a Comfortable Atmosphere: Begin consultation calls with light, casual conversation to help both you and the client feel at ease. Utilise Video Calls: Conduct consultations via video platforms like Zoom or Google Meet to gauge the client's vibe and body language. Ask Probing Questions: Instead of waiting for clients to ask questions, take the initiative to ask them about the specifics of their event. Provide Honest Recommendations: Be transparent about what services the client may not need. This builds trust and shows that you prioritise their best interests over simply making a sale. Identify Client Preferences: Discuss music styles and guest dynamics to better understand the event's atmosphere. Knowing what the client and their guests enjoy will help you deliver a more personalised and successful experience. BEST MOMENTS "My advice, which your next step from there would be is to invite them onto a free consultation call." "You've got to remember, think of it as like you're on your first date... first impressions matter." "You want to come across like the expert that you are and you've done this before." "Good customer service always wins... if I went to Tesla and they referred me to go to BMW, I would refer back to Tesla." "If you feel uncomfortable, guys, don't do it... Listen to your gut." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/