Founders in Jeans

Founders in Jeans is your backstage pass to the real stories behind building a business. Hosted by Emily Jean, this podcast brings you casual, candid conversations with entrepreneurs, visionaries, and startup leaders who are reshaping the future of work and life. Forget the pitch-deck polish—this is where founders kick off their heels (or sneakers) and get real about the messy middle, unexpected pivots, and mindset shifts that actually make things work. Whether you're growing your own venture or just love hearing how great ideas get off the ground, Founders in Jeans delivers all that and more.

Three Systems That Save Every Founder Time with Noor Barrage of NVB Collective

What if the chaos in your business wasn’t a sign of growth but a symptom of broken systems? Noor Barrage, also known as The Systems Girl on LinkedIn, joins Emily Jean to challenge hustle culture and show founders how structure can actually unlock freedom. From fitness coach to COO to running her own consultancy, Noor has seen the pitfalls of scaling without foundations and now she’s teaching entrepreneurs how to build businesses that last without burning out.Why most founders mistake scaling for success - and what it really meansThe three core systems every business under 10 employees needsWhat a time audit reveals about where your hours really goWhy visionary founders and operators are the yin and yang of growthHow visionaries unintentionally sabotage their teamsThe truth about fractional COOs and when to bring one inWhy assistants can often grow into powerful operatorsNoor’s upcoming mentorship and why it’s the program she wished she had years agoRunning a business doesn’t have to mean 80-hour weeks, constant firefighting, and sleepless nights. Noor’s story is proof that when you invest in the unglamorous but essential backbone of systems and operations, you gain the freedom to build a company — and a life — that actually works.⸻⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIA KAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together. Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on Linkedin to step into the future of funding women. A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily :Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Noor Barrage:LinkedIn: https://www.linkedin.com/in/noorbarrage/Instagram: https://www.instagram.com/noorbarrage/Book a Session with Noor: https://calendly.com/noor-nvbcollective/1-1-consulting-session-w-noor⸻female founders, women entrepreneurs, business systems, operations, COO, fractional COO, visionary vs operator, scaling sustainably, how to scale a business, startup operations, time audit, project management systems, sustainable business growth, burnout prevention, hustle culture alternatives, how to hire an operator, business infrastructure, entrepreneurial leadership, founder-operator relationship, business structure for scaling, team management, sustainable scaling strategies, Noor Barrage, Systems Girl, NVB Collective,

11-06
51:14

Why Female Founders Undercharge and How to Stop with Nikki St Paul of Breathing Mindful Coaching

What does it mean to scale your business without burning out? Nikki St Paul, leadership coach and nervous system guide for purpose-driven women, joins Emily Jean to share how subconscious beliefs shape our success, why rest is a power move, and how female founders can lead with both strength and ease. Nikki blends neuroscience, embodiment, and mindset work to help women step fully into their power while creating sustainable businesses they love.The meaning behind “lead like a powerhouse, rest like a queen”How subconscious beliefs quietly sabotage business growthThe signs of burnout most women ignore until it’s too lateWhy ease and easy are not the same thingPractical tools for rewiring hidden rules about worth and workA powerful client story about charging what you’re worthWhy rejection can be a sign of growth, not failureHustle culture vs. sustainable success in the female founder spaceThe truth about rest as a strategic leadership moveSimple daily practices to regulate your nervous system and thriveIf you’ve ever tied your worth to your work, pushed past burnout, or wondered why scaling feels harder than it should, Nikki’s perspective will hit home. She offers a blueprint for building a business that honors both ambition and wellbeing - because leading with power and resting with intention are not opposites, they’re the formula for sustainable success.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to entrepreneurial life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIA KAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together. Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on LinkedIn to step into the future of funding women. A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily:Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Nikki St Paul & Breathing Mindful Coaching:Instagram: https://www.instagram.com/iamnikkistpaul/LinkedIn: https://www.linkedin.com/in/nikkistpaul/⸻SEO Keywords: female entrepreneur burnout, subconscious beliefs, subconscious rewiring, female founder mindset, nervous system regulation, leadership coaching for women, Breathing Mindful Coaching, Nikki St Paul, Emily Jean podcast, Founders in Jeans, lead like a powerhouse rest like a queen, sustainable success, burnout recovery, hustle culture critique, women scaling businesses, ease vs easy, subconscious blocks in business, money mindset, charging your worth, rejection resilience, nervous system guide, EFT tapping for entrepreneurs, embodiment work, leadership with empathy, subconscious healing, subconscious mindset coaching, subconscious coaching for founders, nervous system reset, rest practices for leaders, strategic rest, productivity myths, redefining success, restable membership, virtual rest community, subconscious programming, subconscious beliefs about money, subconscious beliefs about worth, subconscious blocks female founders, entrepreneur nervous system, easeful scaling, subconscious sabotage, subconscious leadership, subconscious rewiring for business, subconscious coaching examples, business growth mindset, self-worth in business, work worth identity.

10-29
39:44

Building a Community of 50,000 Women with Emily Dempsey of The Brickell Babes

What does it take to build a women’s community of 50,000 in just three years and why does Bitcoin belong in that story? Emily Dempsey, founder of The Brickell Babes, joins Emily Jean to share her journey from New York fashion buyer to Miami community builder to tech founder weaving Bitcoin into the future of female entrepreneurship. From her first happy hour meetup to launching a curated membership platform, Emily has redefined what it means to connect women in business and life.The origin story of The Brickell Babes and how it grew to 50,000 members in under three yearsWhy community-building is harder, and more strategic, than most people thinkThe misconceptions about women’s networks (and why it’s not just “happy hours and matching sets”)How Emily is building a new platform blending Facebook groups, ClassPass, and Soho HouseWhy brand partnerships only work when values align and why she rejects 95% of offersHow Bitcoin fits into the future of female entrepreneurshipThe resources every woman should start with if they’re curious about BitcoinWhy sales skills are non-negotiable for founders (even if you’re not selling a product)Emily’s non-negotiables in business: ethics, reputation, and integrityBuilding The Brickell Babes wasn’t about creating another social club — it was about curating authentic, elevated connections for women looking to grow in every area of life. Emily’s story is proof that community is strategy, integrity is non-negotiable, and the future of money belongs to women who are ready to learn.⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIAKAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together.Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on LinkedIn to step into the future of funding women.A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily Jean: https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Emily Dempsey:Instagram: https://www.instagram.com/emilydempsey/LinkedIn: https://www.linkedin.com/in/emily-j-dempsey/Follow The Brickell Babes:Website: https://www.thebrickellbabes.comInstagram: https://www.instagram.com/thebrickellbabes/⸻female founders, women entrepreneurs, community building, women’s networks, Brickell Babes, Miami entrepreneurs, startup community, women in tech, Bitcoin for women, Bitcoin and entrepreneurship, female business leaders, how to build a community, event-based communities, scaling community, sales skills for founders, women in finance, networking for women, integrity in business, brand partnerships, scaling women’s platforms, future of finance, Bitcoin adoption, financial independence for women, Emily Dempsey, Emily Jean podcast, Founders in Jeans

10-24
38:20

10,000 Followers on LinkedIn in One Year with Ciara O’Neil of Brandfulness

How do you stand out in a sea of sameness on LinkedIn? And how do you build a personal brand that feels authentic and drives real results? In this episode, Emily sits down with Ciara O’Neil, founder of Brandfulness and rising voice in the personal branding space, to break down exactly how she grew to 10,000 followers in under a year and what it takes to turn visibility into opportunity. From her background in law and psychology to building a thriving strategy business, Ciara shares the playbook for founders, solopreneurs, and creatives who want to be known, remembered, and respected for what they do.Why LinkedIn isn’t oversaturated - it’s your untapped growth channelThe #1 misconception about personal branding (hint: it’s not just posting)How psychology and perception shape influence and trustA client story: how an accountant went from invisible to in-demandWhy sharing your whole life online isn’t required to build connectionThe difference between authentic and intentionally authentic brandingComment sections, cold DMs, and the tactics that hurt your brandWhat happens when you rebrand yourself as an authority voiceThe power (and limits) of niching down for personal brandingWhy your personal brand should transcend social media platformsIf you’re trying to stand out on LinkedIn, land clients, or position yourself as an industry authority, this episode is packed with insights you can use today. Ciara cuts through the noise of “be authentic” fluff and shows exactly how to align your brand, communicate clearly, and grow with intention.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Ciara O’Neil & Brandfulness:LinkedIn: https://www.linkedin.com/in/ciaraoneil/Instagram: https://www.instagram.com/_brandfulness/Website: https://brandfulness.co.uk⸻SEO Keywordspersonal branding, LinkedIn growth, how to grow on LinkedIn, building a personal brand, Brandfulness, Ciara O’Neil, personal branding coach, LinkedIn content strategy, LinkedIn growth tips, visibility vs authority, personal branding psychology, business storytelling, building trust online, LinkedIn misconceptions, how to get clients on LinkedIn, managing reputation, perception in branding, authority building, niching down personal brand, oversharing vs intentional sharing, authenticity in branding, authority rebrand, accountant case study branding, client transformation story, brand clarity, psychology in branding, identity and perception, self-determination theory branding, connection in branding, consumer psychology branding, AI and branding, LinkedIn AI comments, engagement tactics LinkedIn, cold DM strategy, outreach mistakes LinkedIn, pitching on LinkedIn, how to get inbound leads LinkedIn, social media for founders, brand storytelling LinkedIn, career transitions branding, law to branding journey, mindset in personal branding, confidence in brand building, limiting beliefs branding, clarity and messaging, building a brand beyond social media, Simon Sinek Start With Why, best books for personal branding, LinkedIn thought leadership, solopreneur LinkedIn strategy, founder branding, career branding, visibility vs engagement, marketing on LinkedIn, future of LinkedIn, B2B branding, pitching clients with confidence, elevator pitch branding, storytelling for business, content that converts on LinkedIn.

10-09
37:45

Why an Egg Freezing Giveaway Succeeded with Ella McMahan of Spring Fertility

Ella McMahan leads marketing for Spring Fertility and its sister brands Open Fertility and Nest Donor Bank. In this conversation, Ella breaks down the realities of IVF and egg freezing, why education beats fear, and how patient-first marketing, community events, and smart influencer partnerships can literally change lives. If you care about building brands that feel human and drive outcomes, this episode delivers.Why Spring built an accessible sister clinic model at half the costThe marketing lever that matters most in healthcare: education before salesHow to speak like a girlfriend without dumbing down the scienceBuilding community in a vulnerable category without forcing 24/7 chatterThe influencer campaign that set a new bar for impact and authenticityMessaging rules that make clinical info feel clear, warm, and usefulThe under-discussed myth: getting pregnant is “easy”Partner ideas Ella is chasing: clothing rentals for stim bloat and wearables researchLeading with empathy using the first follower frameworkWord of mouth that works: why in-person moments beat performative postingWhether you are marketing a clinic or a consumer brand, this episode is a masterclass in building trust when stakes are high. Ella shows how language, access, and genuine community moments turn fear into informed action. You will walk away with usable ideas for customer education, partnerships, and leadership that actually scales care.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans , the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily: https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Ella McMahan & Spring Fertility:Spring Fertility - https://www.instagram.com/springfertility/ - @springfertilityElla - TikTok: @ella_pennington_ - Instagram: @ellamcmahan⸻SEO Keywords:fertility marketing, IVF marketing, Spring Fertility, Open Fertility, Nest Donor Bank, affordable IVF, IVF cost, egg freezing cost, AMH, ovarian reserve, IUI, donor eggs, embryo donors, third party reproduction, gestational carrier, nurse practitioner model, accessible care, Queens Astoria clinic, Sacramento clinic, patient experience, patient journey, healthcare branding, education-first marketing, community events, in-person activations, influencer partnerships, Serena Kerrigan campaign, giveaway strategy, healthcare influencers, messaging frameworks, plain-language healthcare, empathetic copy, clinical to human translation, brand voice, patient trust, word of mouth, ambassador program, referral strategy, girlfriend tone, content that converts, clinic operations alignment, marketing ops, finance templates, call center alignment, lifecycle emails, myth busting fertility, getting pregnant is hard, baseline consult, reproductive health literacy, destigmatizing IVF, combating shame, microplastics fertility, microbiome research, environmental toxins fertility, wearables fertility, HRV and outcomes, sleep quality and conception, research partnerships, data-driven care, design that reflects patients, diverse imagery, authenticity over aesthetics, anti-robot brand, AI-proof brand, human-centered service, Tahoe lifestyle, burnout prevention, leadership, first follower theory, empathic leadership, rallying teams, women in leadership, double standard at work, feedback for managers, community cadence, Slack vs events, WhatsApp fatigue, co-working spaces for women, third place concept, Bev community, hosting dinners, pop-up education nights,

09-30
48:23

From White House to $100M Contracts: Accidental Entrepreneurship with Lauren Wittenberg Weiner of WWC Global and Author of Unruly

SummaryIn this episode of Founders in Jeans, host Emily Jean speaks with Lauren Wittenberg Weiner, a former CEO, current founder and now author of the upcoming book 'Unruly'. They discuss Lauren's journey from leading a successful government contracting firm to navigating the world of publishing. Lauren shares her insights on imposter syndrome, the importance of trusting one's gut, and the challenges of balancing personal and professional responsibilities. The conversation highlights the significance of redefining success and the power of mentorship in one's career.You can follow Lauren on Instagram @laurenwittenbergweiner. And visit her website at https://laurenwittenbergweiner.com. And her book is available for purchase on Amazon here.You can follow us on Instagram @foundersinjeans. You can also visit our website at www.livegooddigital.com. Chapters00:00 The Accidental Entrepreneur03:22 Transitioning from Government to Business06:04 The Journey of Writing a Book08:51 Finding Balance in Life and Work11:14 Defining 'Unruly' and Breaking the Mold13:51 Empowerment Through Reinvention16:27 Navigating Identity After Selling a Business19:14 Authenticity in a Male-Dominated Industry23:33 Building Trust and Leadership24:16 Imposter Syndrome as a Superpower27:04 Different Perspectives on Imposter Syndrome29:14 Lessons from Youth Sports32:34 Work-Life Equilibrium vs. Balance37:18 Misconceptions About Ambitious Women39:07 Rapid Fire Insights and AdviceTakeawaysLauren Weiner transitioned from CEO to author after selling her company.The title 'Unruly' reflects breaking free from societal expectations.Imposter syndrome can serve as a signal for personal growth.It's important to trust your gut in decision-making.Balancing life requires ruthless prioritization.Women in leadership often face unique challenges and perceptions.Mentorship plays a crucial role in navigating career transitions.Success can be redefined at different stages of life.Learning to say no is essential for maintaining balance.Embracing discomfort can lead to new opportunities.Keywordsentrepreneurship, leadership, imposter syndrome, work-life balance, women in business, personal growth, book publishing, success, career transition, mentorship, founder stories, female founder, startup journey, business growth, scaling a business, founder mindset, business lessons, startup success, entrepreneur journey, founder exit, bootstrap business, business transformation, startup life, exit strategy, CEO stories, growth mindset, startup advice, strategic planning, company culture, business pivot, founder reinvention, business decisions, personal branding, life after CEO, founder challenges, building from scratch, military spouse entrepreneur, selling a business, career shifts, startup resilience, authentic leadership, visionary leadership, founder evolution, navigating change, business transition, career pivot, book writing journey, first-time author, writing a book, publishing process, Simon & Schuster, author podcast, author interview, nonfiction author, leadership books, women authors, book marketing, writing therapy, memoir writing, publishing industry, author spotlight, book promotion, business memoir, book recommendations, female authors, unruly book, unruly by Lauren Weiner, writing inspiration, from CEO to author, author journey, women in leadership, breaking barriers, career woman, empowered women, career development, working moms, mompreneur, supporting women, women CEOs, female leaders, women who lead, women supporting women, balancing motherhood and work, ambitious women, leading with grace, inspiring women, professional women, female mentorship, women in startups, powerful women, inclusive leadership, women-led business, girls in business, confidence in business, mental resilience, growth journey, career fulfillment, self-discovery, inner strength, trust your gut, overcoming fear, life transitions, rediscovering purpose

07-01
44:43

Why Taylor Swift Has 17 Dresses from This Indie Designer with Quinn McLaughlin of Praerie

SummaryIn this episode, Quinn McLaughlin, founder of Praerie, shares her journey from tech to fashion, the philosophy behind her brand, and the challenges of running a sustainable fashion business. She discusses the importance of design, the slow fashion movement, and the realities of marketing and sales in the fashion industry. Quinn also reflects on her personal growth as an entrepreneur and her aspirations for the future of Praerie.You can follow Praerie on Instagram @shoppraerie. You can also visit their website here: www.shoppraerie.com.Chapters00:00 Introduction to Prairie and Quinn's Journey01:41 The Essence of Prairie's Design Philosophy04:33 Balancing Wearability and Aesthetic in Fashion07:13 The Design Process: From Concept to Creation10:01 Navigating Manufacturing and Sustainability Challenges12:34 Lessons Learned: Mistakes and Growth in Entrepreneurship15:07 Building Confidence and Community in Business17:56 Future Aspirations and Brand Identity24:29 Wholesale Ventures and Challenges25:59 Marketing Strategies in the Digital Age29:11 Navigating Hurdles in Production and Sales32:54 Customer Connections and Rewards34:56 Future Plans and Product Launches36:42 Long-Term Vision for Prairie38:31 Rapid Fire Insights and ReflectionsTakeawaysQuinn started Praerie during the COVID-19 pandemic as a response to her furlough.The brand embodies a connection to nature, inspired by the French word for meadow.Praerie focuses on slow fashion, avoiding hyper trends and promoting sustainability.The design process is extensive, often taking 9-12 months before a collection is released.Sales and marketing are significant challenges for small fashion brands.Quinn emphasizes the importance of separating personal worth from business success.Building a supportive network has been crucial for Quinn's confidence as an entrepreneur.The brand aims to expand its size range and product offerings in the future.Quinn's experience with Free People was a validating moment for her brand.The podcast highlights the importance of resilience and adaptability in entrepreneurship.Sound Bites"I started Praerie in a time of need.""Sales don't come easy.""I hope to expand our size range."Keywordsfashion, entrepreneurship, sustainability, design, marketing, slow fashion, brand growth, manufacturing, confidence, challenges

06-06
48:51

How a Rodeo Girl Turned Grit into $17 Million with Leah Garcia of Nulastin

SummaryIn this episode, Leah Garcia shares her journey from being a rodeo cowgirl to the founder of Nulastin, a science-backed beauty brand. She discusses the importance of identifying market gaps, building customer trust, and the role of mentorship in her entrepreneurial journey. Leah emphasizes the significance of focus in business and the exciting advancements in biotechnology within the beauty industry. She also shares valuable insights on personal growth and the importance of storytelling in branding.You can follow Leah on Instagram @leahgarciatv and Nulastin on Instagram @nulastin. You can also visit their website here: https://nulastin.com.Chapters00:00 Introduction to Leah Garcia and New Lastin06:08 The Journey from Rodeo to Beauty Entrepreneur08:30 Lessons from the Rodeo: Responsibility and Competition11:10 The Connection Between Nature and Entrepreneurship13:48 Understanding Elastin: The Gap in the Beauty Industry16:33 Building a Brand: Customer Trust and Community Engagement25:23 Building a Strong Team Culture27:57 The Importance of Female Leadership29:44 Decision-Making and Problem-Solving33:14 Learning Moments and Personal Growth34:58 The Power of Looking Up37:42 Idea Transference and Taking Action41:28 The Balance of Speed and Preparedness43:46 Research-Driven Formulations48:23 Navigating the Beauty Industry's Marketing Landscape51:12 The Role of Science in Beauty Products54:04 Biotechnology: The Future of Skincare57:24 The Journey of Learning and Mentorship01:03:01 The Importance of Focus in Entrepreneurship01:04:10 Personal Reflections and Self-Care Rituals01:05:21 Impact and Reward in Building a Brand01:07:32 Recommended Resources for Entrepreneurs01:11:43 New ChapterTakeawaysLeah's diverse background shapes her entrepreneurial journey.Identifying gaps in the market is crucial for success.Learning to fail with dignity is a valuable life lesson.Building customer trust is essential for brand loyalty.Science-backed products can set a brand apart in the beauty industry.Mentorship plays a significant role in personal and professional growth.Focus and clarity are vital for business success.Navigating the beauty industry requires understanding market trends.Biotechnology is revolutionizing the beauty sector.Storytelling is key to connecting with customers.Sound Bites"I am a rodeo cowgirl ranch girl.""I saw that gap in the market.""We are a science-backed brand."KeywordsLeah Garcia, Nulastin, beauty industry, entrepreneurship, rodeo, mentorship, customer trust, biotechnology, skincare, female founders

05-26
01:11:47

Puppets, Pillows, and Play: Crafting Comfort from Chaos with Emma Bradford of Dream Giggles

SummaryIn this conversation, Emma Bradford discusses her journey from set design in the film industry to creating her unique pillow brand, Dream Giggles. She shares insights on the emotional connections people have with her pillows, the aesthetic trends in home decor, and the therapeutic aspects of her art. Emma also delves into the challenges of building a community around her work, navigating social media, and the importance of sustainability in sourcing materials. She expresses her aspirations for the future of Dream Giggles, including merging her love for puppetry with her pillow designs and engaging more with her audience through workshops and creative projects.Chapters00:00 Introduction to Dream Giggles06:48 The Evolution of Textile Sculptures10:10 Childhood Connections and Emotional Support13:01 Artistic Inspirations and Influences15:55 Transition from Film to Textile Art19:10 Building a Community and Social Media Strategy22:04 Therapeutic Aspects of Art and Comfort25:01 Balancing Aesthetics and Functionality45:11 The Emotional Connection to Handmade Textiles47:14 Sourcing and Sustainability in Textile Production51:02 Creative Process: From Concept to Creation54:07 Balancing Business and Personal Creativity01:01:08 Future Aspirations for Dream Giggles01:17:02 Insights on Entrepreneurship and Industry AdviceKeywordsDream Giggles, pillows, art, community, minimalism, maximalism, set design, social media, sustainability, creative process, Emma Bradford

05-06
01:07:35

Why Your Brand Isn’t Getting Press (And How to Fix It) with Nadja Sayej of ArtStars Agency

SummaryIn this episode, Emily Jean interviews Nadja Sayej, a journalist turned entrepreneur, discussing her journey through various creative hubs, the challenges of transitioning from journalism to running her own agency, and the importance of authenticity in media. They explore the changing landscape of PR, the empowerment of women entrepreneurs, and the significance of cultural relevance in business. Nadja shares insights on navigating career changes, the impact of toxic positivity, and the necessity of questioning oneself for growth.Chapters00:00 The Shift in Fashion Media and Influencer Culture07:17 Exploring Global Fashion Hubs10:26 The Evolution of Dreams and Career Paths13:12 The Berlin Experience and Its Impact on Creativity16:20 Transitioning from Journalism to Agency Life19:06 The Power Dynamics Between Journalists and PR22:13 The Changing Landscape of Media and Journalism26:48 The Charm of Analog in a Digital World27:57 Transitioning from Journalism to Agency Life29:07 The Importance of Client Relationships30:56 Understanding Vanity Press and Media Trends32:14 The Value of Feedback and Continuous Improvement34:50 Empowering Women in Business36:54 Cultural Relevance in Marketing39:14 Media Training and Engaging Personalities41:34 The Surprising Realities of Entrepreneurship43:49 Advice for Aspiring Entrepreneurs46:56 New ChapterKeywordsNadja Sayej, entrepreneurship, journalism, media, women founders, cultural relevance, PR, career change, toxic positivity, creative hubs, Art Stars Agency

04-29
42:38

From Sauna Suits to Smart Waistbands: The Tech Rebirth of Athleisure with Emma Vollrath of Emma Lou the Label

SummaryIn this conversation, Emily Jean interviews Emma Vollrath, the founder of Emma Lou, discussing her journey from personal trainer to entrepreneur. Emma shares insights on her innovative product, the Glow Band, which addresses bloating and water weight while being stylish. The discussion covers branding challenges, marketing strategies, and the importance of community engagement. Emma reflects on her experience on the show ' Hustlers' and her aspirations for the future of her brand, emphasizing the significance of building a loyal audience and the challenges of navigating the competitive athleisure market.TakeawaysEmma Lou's GloBand is designed to reduce bloating and water weight.Branding is an evolving process; Emma changed her branding multiple times.Community engagement is key to building a loyal audience.Navigating the athleisure market presents unique challenges for small brands.Emma's experience on 'Side Hustlers' inspired her to push harder for her brand.Innovative fabric technology is central to Emma Lou's product development.Collaborations with other brands and studios are a focus for future growth.Social media is a powerful tool for audience engagement and marketing.Understanding analytics is crucial for effective marketing strategies.Emma emphasizes the importance of reaching out to other entrepreneurs for guidance.Chapters00:00 Introduction to Emma Lou and Its Founder00:53 The Glow Band: Innovation in Activewear02:52 Empowering Women Through Fashion04:54 Challenges in the Competitive Athleisure Market07:37 Media Exposure and Its Impact10:20 Future Goals and Collaborations12:42 Marketing Strategies and Community Engagement15:32 Navigating Social Media and Advertising18:11 Advice for Aspiring Entrepreneurs21:00 Reflections on Failure and Growth23:44 Final Thoughts and Future AspirationsKeywordsEmma Lou, Glow Band, athleisure, branding, entrepreneurship, women empowerment, product innovation, marketing strategies, community engagement, fitness wear

04-08
35:04

Skincare’s Rebel with a Cause: The Radical Reinvention of Face Masks with Anita Sun of Dermovia

In this engaging conversation, Emily Jean interviews Anita Sun, founder of Dermovia, who shares her journey as a second-generation aesthetician and her passion for creating innovative skincare products. They discuss the importance of personalized skincare routines, the science behind Dermovia's Lace Your Face masks, and the future of skincare as a health-focused industry. Anita emphasizes the need for trust and transparency in skincare, offering valuable advice for aspiring entrepreneurs and skincare enthusiasts alike.TakeawaysAnita Sun emphasizes the importance of self-care before helping others.Skincare routines should be personalized and adaptable to individual needs.Quality skincare doesn't require a lengthy routine; simplicity can be effective.Understanding skin conditions is crucial for effective treatment.Dermovia's products are designed with innovative technology for better results.The Lace Your Face masks are unique in their design and effectiveness.Anita's background as a second-generation aesthetician informs her product development.Trust and transparency are essential in the skincare industry.The future of skincare is moving towards health and wellness.Entrepreneurs should be clear on their 'why' to stand out in a crowded market.KeywordsDermovia, skincare, Anita Sun, Lace Your Face, skincare routine, beauty, innovation, entrepreneurship, skin health, product developmentChapters00:00 The Meaning Behind Dermovia26:29 Building Trust in Skincare Brands27:45 Balancing Aesthetics and Efficacy30:24 Advice for Skincare Beginners and Entrepreneurs

04-01
41:43

The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.TakeawaysSusannah Wheatcroft blends art and fashion in her designs.The Juice Box Bra is a standout piece that represents her brand.Her creative process is driven by nostalgia and storytelling.Susannah's background includes a textile design degree and a fine art master's.Running SLX World is a personal journey filled with challenges.Marketing strategies focus on community engagement and unique experiences.Susannah aims to take art into public spaces for greater accessibility.The importance of mental health and self-care in entrepreneurship.Collaboration with other artists and brands is a key goal for the future.Success in business requires passion and resilience. Chapters00:00 Introduction to Susannah Wheatcroft04:44 Background and Journey in Fashion Design10:11 Challenges of Running a Creative Business15:18 The Emotional Toll of Creativity21:38 Navigating Personal Challenges in Business26:55 Marketing Strategies and Social Media Presence36:56 Future Aspirations and Creative Collaborations46:12 New ChapterKeywordsfashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies

03-24
46:17

Welcome to Founders Club

In this very first episode of Founders Club, host Emily Jean shares the inspiration behind the podcast and what you can expect this season. She opens up about her journey—starting her digital marketing agency, Live Good Digital, after years in the industry, and how her father’s passing reshaped her mission to help businesses and entrepreneurs create lives they truly love.This season, you’ll hear candid conversations with founders from all walks of life—from small family businesses to multi-million dollar brands—covering industries like beauty, tech, fashion, and more. Plus, Emily shares how Founders Club remains a transparent space, just real stories from real entrepreneurs.New episodes drop every Monday—stay connected by following @afoundersclub on Instagram, and if you're interested in being a guest or client, visit www.livegooddigital.com. Let’s build something great together!

03-16
03:35

What It Takes to Manufacture in NYC (Costs, Craft, and Control) with Eleanor Mooney of Verdant

Eleanor Mooney is the co-founder of Verdant, a New York City-made luxury lingerie line built for real life - not just the fitting room. In this episode, she and Emily Jean get into what it actually takes to create high-quality lingerie from the ground up: sourcing European fabrics, obsessing over stretch and recovery, wear-testing every sample, and building an e-commerce experience that still feels like boutique-level service.If you’ve ever wondered why some bras look amazing for five minutes and then fall apart by lunchtime, Eleanor breaks down the details most brands overlook - plus how Verdant is designing for “stillness and motion” so women can move, work, commute, mom, and live without adjusting straps all day.Verdant is a masterclass in what “premium” is supposed to mean: fewer pieces, better materials, better fit, and an obsession with how a woman actually moves through her day. If you’re building a product brand (or just tired of bras that don’t keep up with your life), this conversation will make you rethink what’s worth investing in - and how service and craftsmanship become the real differentiators.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Eleanor Mooney of Verdant:https://verdant-nyc.com/https://www.instagram.com/verdant_newyork/⸻SEO keywords:female founders, women entrepreneurs, luxury lingerie brand, lingerie startup, NYC fashion brand, made in New York clothing, garment district manufacturing, slow fashion, sustainable lingerie, ethical lingerie brand, women-owned brands, Filipina founders, Asian-American founders, direct-to-consumer lingerie, lingerie fit tips, bra fitting, virtual bra fitting, online lingerie fitting, bras as outerwear, lingerie styling tips, denim and lingerie, longline bra, balcony bra, demi bra, seamless underwear, visible panty line solution, stretch and recovery fabric, French lace, European fabrics, luxury fabric sourcing, lingerie grading, pattern grading, bra size education, band and cup sizing, fit testing product, wear testing clothing, product sampling process, fashion product development, luxury retail career, customer service in retail, e-commerce customer experience, flexible returns policy, founder-led brand, boutique-level service online, pop-up retail strategy, holiday capsule collection, lingerie robe, loungewear brand expansion, swimwear brand launch, timeless wardrobe staples, elevated basics, building a luxury brand, consumer brand strategy, fashion entrepreneurship, startup lessons, founder story, building product quality, brand identity, fashion brand values, New York City designers, women’s confidence, confidence through fit, investing in lingerie, wardrobe essentials, networking soft skills, Vanessa Van Edwards Cues, social cues in business, approachable leadership, service-driven brands, luxury brand relevance, heritage fashion brands

12-19
45:18

How Executives at Louis Vuitton and Visa Really Use LinkedIn with Ayesha Ameer of Mentoria Digitals

Personal branding isn’t about perfect pictures or chasing likes - it’s about whether your audience actually learns something from you. In this episode, Emily Jean sits down with Ayesha Ameer, founder of Mentoria Digitals, to unpack what real LinkedIn influence looks like, why executives from Louis Vuitton to Visa are investing in personal brands, and how founders can build visibility without burning out or losing authenticity.From starting her career in a marketing apprenticeship at 16 to helping leaders generate 20M+ impressions, Ayesha shares what she’s learned about positioning, consistency, and why “looking polished” is often the fastest way to dilute your brand long term.Why personal branding is less about you - and more about your audienceThe biggest LinkedIn misconception holding founders backHow to move from 5 likes to real opportunities on LinkedInThe difference between vanity metrics and long-term brand equityWhat executives from Louis Vuitton, Visa, and Emirates do differently onlineHow to build a LinkedIn presence without a ghostwriter or agencyThe role AI should (and should not) play in your content strategyThe cringiest LinkedIn trends that quietly damage your brandHow Ayesha scaled her agency without burning outWhy imperfect, human content consistently outperforms “polished” postsWhether you’re a founder just opening LinkedIn for the first time or a leader tired of posting content that goes nowhere, this episode is a reminder that real influence is built through clarity, consistency, and genuine value - not aesthetics alone.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth:https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Ayesha Ameer of Mentoria Digitals:https://www.linkedin.com/in/ayesha-ameer/ https://www.instagram.com/mentoria_digitals/https://www.mentoriadigitals.com/⸻SEO keywords and phrases: personal branding for founders, LinkedIn personal branding, LinkedIn for entrepreneurs, female founders podcast, startup branding strategy, building a personal brand on LinkedIn, LinkedIn content strategy, thought leadership LinkedIn, founders in jeans podcast, women in business podcast, executive personal branding, branding for startups, how to grow on LinkedIn, LinkedIn marketing tips, authenticity in branding, social media for founders, entrepreneurship podcast for women, branding mistakes founders make, LinkedIn growth strategy, marketing agency founder story, AI tools for content creators, avoiding burnout as a founder, visibility for entrepreneurs, career growth LinkedIn, branding vs vanity metrics, building audience trust, founder storytelling, startup marketing insights, business podcast for recent grads, leadership personal brand, content creation for executives, LinkedIn best practices, building influence online, marketing apprenticeship to founder, branding for women entrepreneurs

12-12
38:42

The Founder Making Sunscreen That Finally Works for Everyone with Vimbai Midzi of Deeper Beauty

This week, Emily sits down with Vimbai Midzi, the founder of Deeper Beauty, a melanin-first skincare brand born out of frustration, lived experience, and a whole lot of brilliance. Vimbai grew up never finding products that worked for her dark skin and instead of settling for “making it work,” she built the solution herself.In this honest, eye-opening conversation, Vimbai shares what it’s really like to build a beauty brand as a woman of color, why “universal” skincare often excludes most of the world, and how she created a sunscreen that works for every skin tone without the white cast, greasiness, or thickness most people hate. She breaks down the inclusivity gap in beauty, the realities behind formulation, and how her global background shaped her approach to representation and product design.It’s thoughtful. It’s empowering. It’s full of truth every beauty lover and founder needs to hear.If you’ve ever felt unseen by the beauty industry — or wondered why “inclusivity” still feels like a trend instead of the norm — this episode gives real answers. Vimbai’s story is a reminder that representation isn’t optional. It changes the products we use, the habits we form, and the way we feel in our own skin.For founders, her journey is a masterclass in trusting your lived experience, betting on yourself, and building something the world hasn’t made space for yet. For beauty lovers, it’s a look at what it actually takes to create products that work for everybody, not just the safest demographic. For anyone dreaming of starting something meaningful — this conversation will light a fire in you.⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Vimbai Midzi:Instagram: deep_in_dxbVisit Deeper Beauty: deeperbeauty.co⸻inclusive skincare, sunscreen for dark skin, sunscreen without white cast, best sunscreen for melanin skin, skincare for Black women, melanin friendly skincare, hyperpigmentation help, uneven skin tone solutions, sunscreen that blends in, Dubai beauty founder, Deeper Beauty sunscreen, Vimbai Midzi interview, women of color founders, beauty brand founder story, affordable inclusive skincare, skincare that works for all skin tones, sunscreen for sensitive skin, sunscreen for acne prone skin, beauty industry inclusivity, why sunscreen looks white on dark skin, skincare that doesn’t feel greasy, lightweight sunscreen, GCC skincare brands, Dubai entrepreneurs, beauty founder podcast, building a beauty brand, how to start a skincare line, Emily Jean podcast, Founders in Jeans episode, best skincare for people of color, melanin safe products, what is inclusive beauty, beauty brand inclusivity gap, sunscreen that doesn’t smell bad, everyday sunscreen routine.

12-04
01:14:33

Why Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective

From a New Jersey dairy farm to co-founding a boutique marketing agency trusted by early stage tech founders, Amy Winner has built her career on grit, intuition, and an uncanny ability to spot potential where others don’t. In this conversation, Amy breaks down the real state of marketing today, why early founders consistently focus on the wrong things, and how AI will change (and already is changing) the entire industry. This episode is a rare blend of honesty, strategic depth, and founder-to-founder truth-telling you won’t hear anywhere else.This episode is a reminder that the future of marketing isn’t about chasing every new tool but anchoring yourself in what is deeply human: connection, curiosity, and conviction. Whether you’re raising a seed round, building your first marketing function, or trying to stay relevant in an AI-powered world, Amy brings clarity you can act on today. ⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life. 💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth:https://foundersinjeans.beehiiv.com/subscribe ⸻Follow Emily: https://www.instagram.com/emily.jeans/ https://www.linkedin.com/in/emily-jeans/ ⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/ ⸻Follow Amy Winner & Wheels Up Collective:Website: wheelsupcollective.comInstagram: wheelsupcollectiveEmail: amy@wheelsupcollective.com ⸻female founders, startup marketing, early stage marketing, B2B marketing, marketing strategy, Amy Winner, Wheels Up Collective, Emily Jean podcast, Founders in Jeans, tech startups, seed stage growth, Series A marketing, founder mistakes, how to market a startup, marketing for founders, growth strategy, go to market, GTM strategy, bootstrapping marketing, customer persona building, founder-led sales, marketing data, marketing analytics, micro testing, marketing iteration, AI marketing, future of marketing, AI tools, AI automation, search AI previews, Google AI search, social media marketing, social fatigue, influencer fatigue, digital ads, Reddit ads, startup hiring, hiring for potential, culture-first hiring, distributed teams, remote teams, managing remote teams, startup leadership, founder advice, startup recession, marketing downturn, building resilient teams, authenticity in marketing, sales enablement, startup branding, marketing mistakes, marketing trends, founder resilience, startup community, startup empathy, customer discovery, product market fit, early adopters, startup storytelling, brand building, B2B growth, content marketing, CRM data, marketing funnel, awareness strategy, retention strategy, early founder advice, female entrepreneurship, hustle culture, work life balance, startup culture, remote work, startup HR, startup team building, startup layoffs, founder transparency, startup uncertainty, startup fundraising, marketing channels, Reddit marketing, niche marketing, community building, empathy driven marketing, AI doom, AI ethics, tech culture, podcast for entrepreneurs, business insights, startup journeys, women in business, founder challenges, startup experiences, leadership EQ, startup hiring mistakes, nurturing talent, creative careers in AI era, future of work, startup authenticity, marketing playbook.⸻

11-30
56:18

Selling with Conviction and Showing Up Unapologetically with Grace Lancer of Grace Lancer Coaching

When you meet Grace Lancer, you immediately know she was never meant for the 9-to-5 grind. As a personal branding and marketing strategist for powerhouse female coaches, Grace helps women sell with undeniable conviction—ditching the funnels, the scripts, and the self-doubt to build businesses fueled by authenticity and confidence.In this episode, Grace joins Emily Jean to talk about quitting corporate, building a personal brand that actually converts, and why personality—not perfection—is your most profitable asset.Why Grace walked away from corporate life after realizing her personality no longer fit the “sit down and shut up” cultureHow to sell with conviction so potential clients think, “F*ck, I need to buy from this person”The “no Plan B” mindset every entrepreneur needs to succeedWhy websites don’t matter (yet) and what you actually need to attract your first clientsHow to build a magnetic personal brand on LinkedIn—and why it’s the most underrated platform for female foundersFinding the line between personality and professionalism without toning yourself downGrace’s refreshing take on remote work, work-life balance, and employee wellbeingThe mindset shift that helped her stop overthinking content and start showing up authenticallyPractical video and content creation tips that make you stand out without fancy equipmentWhy your ideal client should evolve as you evolve—and how to know when it’s time to pivotIf you’ve ever doubted your voice, your niche, or your worth in business—this episode is your permission slip to stop holding back. Grace and Emily talk about building confidence, creating conviction, and showing up online in a way that feels so you that selling becomes second nature.⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Grace Lancer:LinkedIn: https://www.linkedin.com/in/gracelancer/Instagram: https://www.instagram.com/gracelancercoaching/⸻female entrepreneurship, women founders podcast, personal branding for coaches, Grace Lancer Coaching, Emily Jean podcast, LinkedIn marketing tips, selling with conviction, how to sell coaching services, female leadership, mindset coaching, how to build confidence, leaving corporate job, quitting 9-to-5, build your personal brand, marketing strategy for women, online coaching business, business growth mindset, authenticity in marketing, social selling tips, women in business podcast, how to attract clients online, female coach branding, how to pivot your brand, LinkedIn content strategy, content creation tips, confidence for women entrepreneurs, work-life balance for founders, remote work insights, personal development podcast, entrepreneurship advice, self-employment journey, women empowerment, building authority online, social media strategy, building audience on LinkedIn, professional branding tips, marketing mindset, small business podcast, digital presence for entrepreneurs, storytelling in business, female-led startups, online visibility strategy, content ideas for coaches, authenticity online, women building businesses, entrepreneur lifestyle, motivation for founders, startup storytelling, female founder advice, business coaching for women, self-confidence, female empowerment podcast, entrepreneurship lessons, Grace Lancer interview, Founders in Jeans episode.

11-16
53:27

The Reality of Launching a Startup Abroad (and Loving It) with Fanny Berteaud of Selectra

She moved to Japan at 19 and never looked back. In this episode of Founders in Jeans, Emily Jean sits down with Fanny Berteaud, Country Manager at Selectra, who built the company’s Tokyo operations from the ground up and now oversees both the Japanese and Australian markets. From cultural shocks in academia to navigating business as a young foreigner in Japan, Fanny’s story is equal parts bold, inspiring, and refreshingly honest.If you’ve ever wondered what it really takes to launch and scale a business abroad while balancing identity, leadership, and personal passions, this conversation will give you a front-row seat.⸻⏱ Time-Stamped Guide00:00 – Emily’s intro and podcast updates01:39 – Meet Fanny Berteaud: her journey from France to Japan03:00 – How she introduces herself at parties05:01 – Why she chose Japan in the first place05:37 – The cultural shock of French vs Japanese universities07:05 – Landing the opportunity at Selectra10:42 – Why she stayed in Japan long-term13:16 – The balance of safety and challenge that keeps her there13:45 – The unexpected challenges of being a foreigner in Japanese business15:46 – Building Selectra Tokyo from scratch19:31 – Expanding into the Australian market22:46 – Managing across French, English, and Japanese languages26:21 – Lessons in leadership and communication29:19 – From basketball to snowboarding: sports shaping business resilience34:58 – Running a half marathon and lessons on discipline38:28 – Rapid fire: favorite Japanese dish, destination, and what she misses from France41:27 – Where to find Fanny and Selectra⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Fanny Berteaud & Selectra:www.linkedin.com/in/fanny-berteaud-433691111https://selectra.jphttps://selectra.com.au⸻Keywords:entrepreneurship abroad, launching a business in Japan, French entrepreneur in Tokyo, women in leadership Japan, cross-cultural leadership, business in Japan vs Australia, managing multicultural teams, Selectra Tokyo expansion, Fanny Berteaud Selectra, startup challenges Japan, expat career journey, young leaders abroad, female founders international, scaling operations overseas, startup resilience, cultural adaptability in business, student moving abroad, Sciences Po Keio exchange, studying abroad in Japan, leadership lessons for women, balancing sports and career, personal growth abroad, running a half marathon lessons, sports and business mindset, Tokyo business culture, trust-building across languages, managing across borders, expat entrepreneurship, business growth Australia, women in global leadership, how to start a career in Japan, managing in different languages, resilience in leadership, finding identity abroad, work-life balance Japan, foreign women in Japanese business, startup founder stories, intercultural communication in leadership, scaling international operations, expat success story, Japan expat entrepreneur, women founders podcast, leadership evolution young founders, business culture differences France Japan Australia, building trust in global teams, Selectra expansion story, sports and entrepreneurship parallels, nabe Japanese dish, Nozawa Onsen Japan travel tip, living abroad challenges, moving to Japan as a student, expat life Tokyo

09-25
41:50

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