Episode Summary: The way this episode SURPRISED me… 😮 Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y’all, I’ve got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers. Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!) If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing. My favorite takeaway? When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue. Kayla’s story is proof that thoughtful, helpful emails don’t just build trust… they build a loyal, engaged community that’s excited to learn from you. In this episode, Kayla shares: What she’s learned from sending newsletters for 2+ years including 6 of her favorite personal lessons Why she was nervous to send emails at first and what’s changed to boost her confidence in a way that makes it easier How she’s used her newsletter to find her voice and confidence as a thought leader in the food blogging industry How community building actually happens through email marketing Why you don’t need anything fancy to grow a thriving, newsletter list of dedicated fans Check out this episode's blog post Episode Resources:Free 5-Day Food Blog Foundations Email Course Email Strategy Playbook Connect with Kayla: Instagram Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: Q4 is like the Super Bowl for most content creators. Shopping deals, food, holiday decor, food, entertainment ideas, FOOD. Tis the season for more site traffic! Yay! When I think of people visiting to your site in droves — coming in HOT from Google and Pinterest — my immediate thought is: How do we turn those page visits into email subscribers? In this week’s episode of Happy Subscribers, I’m sharing all sorts of ways to do this — and ways to make it simple to “turn up” what you’re currently doing or what you’ve done in the past to: • Drive more email list sign-ups • Boost site traffic from email (both with new subscribers AND your existing ones) • Make your seasonal emails stand out and feel purposeful • Keep your subscribers happy in a busy inbox season • Make more money from sales and promotions Check out this episode's blog post Episode Resources: Spotlight Subscribe (Grow) Book a FREE Discovery Call Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert
Episode Summary: Being a publisher is HARD WORK. There are ways to make it easier, but the reality is: Your to-do list will never be done Your content will never be perfect A new social platform will pop up (will you join it?!) But it’s also WORTH IT. In this episode, I’m joined by Colin Devroe of NerdPress for the permission slip you didn't know you needed to embrace the ever-changing landscape of the online space. To keep showing up. To differentiate yourself. And to and to enjoy the journey, even when the path feels messy or uncertain. Whether it’s life, growing a garden, or raising kids, things are always in flux. So what does this mean when your JOB as a publisher is "always changing, always flowing?" (cue Pocahontas) “Be okay with a constant state of change… Be okay with the chaos. Be okay with a to-do list that may never be done.” Your role as a publisher online is VERY important. To your audience, to the world, but also to your own sense of autonomy and creativity, and my conversation with Colin will give you more of what you need to keep the fire alive… even when things feel weighty. Check out this episode's blog post Connect with Colin:Website Hubbub Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: Two things need your attention right now: 1. Your relationship with caffeine... who, me? 2. The way you write and send emails Because while you may be sending emails… are you actually building relationships? In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts. And let me tell you… he’s convincing. 😂 Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I’m sensing a theme here…). “Email is relationship delivered.” In this episode, you’ll learn about: The narcissistic nature of most email copy and why that turns readers off Using “empathy guesses” to make your emails feel more personal and your readers more understood How to be “programmatically relational” (yes, even in automations!) to better serve your readers and your bottom line Defeating decision fatigue with ONE clear offer for new subscribers Why educating your audience about their purchase and your brand builds real trust Connect with Matthew:Website (Use code: HAPPY SUBS for 20% off!)Instagram Episode Resources: The Challenger Sale by Matthew Dixon and Brent Adamson Beefree Email Template Builder Term mentioned: Non-violent communication framework Check out this episode's blog post Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required. And it’s so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it. If you’re already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you’re not a Kit user (yet), you may want to consider the switch! Maybe you’ve heard about the Creator Network but haven’t dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more Hot take: This list growth engine is powerful enough to consider moving to Kit. It’s seriously one of the best features of Kit... AND once it’s set up, it grows your list for you on autopilot. Trust me, whether you’re a Kit user (yet) or not, tune in to see what’s possible when you use the Creator Network to grow your list! In this episode, you’ll learn about: What the Creator Network is and how it works How to recommend creators your audience will love Tips for setting up your profile to attract great-fit subscribers How to keep your list healthy as it grows The tech setup you need to make sure your new subscribers get your welcome emails Answering specific Duett subscriber questions that YOU might be wondering about too! Check out this episode's blog post Episode Resources: Apply for a free mini coaching call Kit (affiliate link) Kit's Creator Network (affiliate link) Duett Creator Network profile Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it’s more important than ever to build parts of your business you truly own. In this episode, I’m joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators. We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you’ve been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step. In this episode, you’ll learn about: How to identify a profitable product idea using content you already have Ways to test what your audience actually wants (and will pay for!) How to price low-ticket offers for maximum reach and impact Mindset shifts to overcome discomfort around selling Why building an email list and creating your own products gives you long-term stability Check out this episode's blog post Connect with Emily: Emily's free resources Instagram Resources Mentioned:Free mini coaching call Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: If you’ve ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys. Because there’s another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I’m thankful she did because I learned a LOT about what’s possible for growing my reach and somehow she makes it all seem so dang achievable. If you haven’t met Tracy yet, she’s an organic growth expert, educator, and coach with 20 years of corporate sales experience who’s helping business owners grow their list and boost visibility without a giant ad budget. And her secret weapon? Conversations. Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to: New subscribers because you’re resourceful and helpful with lead magnets to share New collaborations because you know your niche and can show up in others’ spaces Less stress around finding “the next lead” (thanks to a system and strategy that puts *people* first) In this episode, you’ll learn about: How to get replies in the DMs (and what I likely did wrong when I tried it… oops!) Tracy’s launch strategy (refined over 10 launches and counting!!) The mindset shifts you need to DM strangers without feeling icky Check out this episode's blog post Connect with Tracy: Create Online Business Success Podcast Her FREE Facebook Group Resources Mentioned: Book a FREE Discovery Call Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert
Episode Summary: Most food bloggers try to monetize with ads and affiliates. Adam built a system that pays him before the traffic even shows up. Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting. In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn’t just strategic, it’s deeply purposeful. After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.) I can’t wait for you to go down these email and product funnel rabbit holes with us. You’ll learn so much from Adam! In this episode, you’ll learn about: Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend) The systems he’s built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!) How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact Check out this episode's blog post Connect with Adam: Adam's website & classes Episode Resources: Countdown Hero Mighty Network Kit SamCart Thrivecart (alternative one-time purchase) Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: Feeling like marketing your business means doing all the things, all the time? In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share! She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don’t have time to waste. Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy. We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy. In this episode, you’ll learn about: Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead) What questions you need to answer in order to create *a strategy that actually works for your business* Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of) Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy Check out this episode's blog post Connect with Tayler: Follow Enji on Instagram Episode Resources: How to create a simple marketing strategy for your small business Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy BDOW! List building tool Your First Welcome Sequence Freebie Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting. You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot. In this episode, you’ll learn about: A peek inside Elli’s paid, email based membership and how it runs on autopilot each week Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them How weekly evergreen emails can keep cold leads engaged and promote your offers over time The key connection between your free content and what subscribers do after they spend “their first dollar” with you Why real life conversations with your audience are your best email content ideas How she uses AI as a second draft editor to organize written content without losing her voice Check out this episode's blog post Connect with Elli: Supported CEO CEO Journal Club The Recalibration Journal Instagram Episode Resources: Book a FREE Discovery Call Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert
Episode Summary: In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm. Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!). If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach. In this episode, you’ll learn about: What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week What automations she uses to help readers get familiar with her brand and get even more value from her content How she’s incorporating sales into regular weekly emails (and seeing it pay off!) The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers Check out this episode's blog post Connect with Christine: Website Instagram TikTok Resources Mentioned: Email Strategy Playbook Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I’m joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time. Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she’s finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don’t need to have email all figured out before you start. Sophie’s experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later. In this episode, you’ll learn about: Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!) The technical how-tos to finally start your own long-term nurture sequence in Flodesk Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you How hiring help felt scarier when traffic dropped — and what she’s doing to diversify her income Check out this episode's blog post Connect with Sophie: Sophie’s Website 3-Day Eat Like a German Email Challenge Sophie's Instagram Resources Mentioned: Free Mini Coaching Call Application Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: “What do you actually want your email list to do for you and how do you want to show up for them?” - Becky Mollenkamp Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)? In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals. Tune in to get a true “inside look” at the what and why between these two competing platforms! In this episode, you’ll learn about: Why Becky left Kit for Substack and why she came back to Kit later The hidden downside of paid newsletter models (and what no one’s really telling you) What makes Substack feel more like social media than email marketing Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost How to define success for your email list (no matter which platform you choose) based on the content and goals of your business Check out this episode's blog post Connect with Becky: Becky’s Website & Email List Feminist Founders on Substack Assigned Reading on Substack Feminist Podcasters Collective Episode Resources: Email Strategy Playbook Book a FREE call with Allea Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert
Episode Summary: If you’ve been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-existent? Or stuck in 2019? You’re not alone. In this episode, I’m sharing five specific reasons email can feel harder than it should — even when you know it matters and what to focus on instead to finally feel confident (and even excited!) about how you’re showing up in your subscribers’ inboxes. This episode was inspired by a conversation with my client Jean — a busy mom, blogger, and creator who was stuck in the “I should be doing more with email…” loop. But here’s the thing — she didn’t need more content or better intentions. She needed a system that actually worked for her. So if it’s been a while since you checked your automations, sent a newsletter you were proud of, or felt clear on what’s actually happening when someone joins your list — this episode will help you take the right next step, with way less friction. In this episode, you’ll learn about: Why email feels heavy (even when you’re motivated to make it work) What broken systems and decision fatigue are really costing you How to build trust with subscribers without having to “be on” all the time What actually makes automation work and why it doesn’t have to feel robotic Five practical shifts to make email easier, more sustainable and way more fun Check out this episode's blog post Episode Resources: Email Strategy Playbook Book a FREE Discovery Call Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Instagram @alleagrummert
Episode Summary: “If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.” - Allison Hardy Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right? Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to. In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list. We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer. In this episode, you’ll learn about: The 7 buyer types on your email list and how to write emails that speak to each one Why telling simple, relatable client stories builds trust with skeptical buyers How to make your emails feel personal and approachable without oversharing The role of a lead magnet in attracting the right people Allison's two primary suggestions for list growth leading up to a launch Check out this episode's blog post Connect with Allison: Allison’s Six Figure Secrets Podcast Allison's Instagram Allison's $80k Email Template Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative. We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers. In this episode, you’ll learn about: What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate) The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead The mindset shifts creators need to show up confidently in their emails and get SEEN Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!) Check out this episode's blog post Connect with Bree:Thrive Together WebsiteThe Thrive Podcast for Content Creators The Visibility Marketing Game Episode Resources: We Need Your Art by Jenni Marie Free Mini Coaching Call Application Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: Travel blogging isn’t dead — and neither is blogging in general. It’s still a more-than-viable way to make money online while doing something you love! In this episode, I want you to meet Laura Peters of Mike & Laura Travel. Laura is a travel blogger — and she’s also a blogging expert committed to helping other travel bloggers transform their passion into sustainable businesses that captivate readers while also providing a pathway to true freedom and adventure. And how does she love to do this most? EMAIL, BABY. We talk about the exact ways Laura uses her email list today (she’s managing multiple!) to connect with readers, build a stable, income-generating business, and help her audiences thrive by sharing super valuable content through weekly emails. And perhaps my favorite takeaways are what I learned from Laura about doing things your own way — like her LIVE (not-evergreen!) weekly webinar, her SLO (self-liquidating offer) funnel setup, and how she keeps everything simple to avoid burning out. In this episode, you’ll learn about: How Laura went from “no traffic” to full-time travel blogging income (and six figures!) in under 18 months Why she shows up LIVE for her webinar every single week — and how that improved her conversion rates vs. going evergreen How Laura has built a massively successful business while not relying on social media The difference between being a travel blogger and an influencer (and where they overlap) Creative ways to earn more money from your email list, including the exact funnel Laura uses to grow her list and make sales — even if you’re not in a “business” niche Check out this episode's blog post Episode Resources: Scale Your Travel Blog course Laura’s email archive (great for research or inspiration!) Connect with Laura: Website Instagram Travel Blogging Coaching Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: If you’ve ever felt stuck wondering what to send your list… how to promote your products without sounding pushy… or whether email is even worth the all effort — you are very-much not alone. In this episode of Happy Subscribers, I’m teaming up with Bjork Ostrom from Food Blogger Pro to answer email marketing questions from their membership community. (These are the same questions I hear from creators like you all the time!) If you’re a creator of any kind — food blogger or not — and you’re looking for simple, sustainable ways to grow your list and connect with your readers, this episode’s for you. In this episode, you’ll learn about: What to actually send your list (and why you don’t need to start from scratch every week) Why sending the same email to your whole list is actually totally OK How to balance weekly emails with automations that keep working in the background Why “freebie overwhelm” might be slowing you down — and how to fix it How to promote your product or membership without overwhelming your audience What you actually need in place to start growing your list with confidence How to know when it’s time to segment your list (and when it’s totally fine to wait) Check out this episode's blog post Episode Resources: Food Blogger Pro Membership (affiliate link) Apply for a mini email marketing coaching call with Allea Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: What does it look like to treat your blog like a magazine and your emails like a conversation? In this episode of Happy Subscribers, I’m chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies’ Home Journal before launching her own online platform. While Tara never planned to be a blogger, she’s built a thriving content business — and today, she’s getting strategic with how she uses email marketing to connect with her audience, drive traffic, and increase revenue. From workflows to welcome sequences, she’s testing new ideas (including sending 4–5 emails a week!) and making email work for her business. Whether you're just getting started with email or looking to make yours more personal, impactful, and efficient — this episode is packed with inspiration and practical tips you can use right away. In this episode, you’ll learn about: The specific strategies Tara uses to grow her email list — including collaborations — and which forms she STOPPED using The mix of short + long emails she sends each week (and why variety works!) The systems she uses to plan her email content around seasons and holidays Why she doesn’t worry about repeating content — and how that’s actually a smart subscriber strategy How Tara mixes personal storytelling and professional content to create emails her readers love Tips for writing ahead and building authentic relationships — even when you’re not writing in real time Check out this episode's blog post Connect with Tara: Tara’s website Follow Tara on Instagram Tara’s cookbooks Coaching Programs & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert
Episode Summary: If you’re a food blogger exploring all the ways you could earn more money — ads, affiliates, sponsorships, digital products, maybe even a membership — this episode is for you. In this conversation, I’m joined by the delightful and multi-talented Jenna Arend, General Manager of Pinch of Yum. Going into this conversation, I wanted to know: How did the Pinch of Yum team land on the specific monetization strategy of selling digital meal plans — and why does it work so well? We dig into how they listen to their audience, how that feedback informs their content and product strategy, and how their dedication to a warm, consistent brand voice (hi, Lindsay!) helps make every email feel personal, approachable, and easy to consume (just like POY’s crockpot carnitas 😋). Jenna shares how their small team was able to test and create a digital product their subscribers truly wanted… and how email marketing helps them launch and sell it successfully (again and again). In this episode, you’ll learn about: How the Pinch of Yum team structures email content each week to share new recipes, old recipes and product affiliate links The process for drafting emails in Lindsay’s voice (even when she’s not writing every word) in order to keep the brand approachable and subscribers engaged How they decided to launch seasonal paid meal plans — and the exact process they used to test the idea for free before selling them The simple tech stack they use for promoting and delivering their meal plans (hint: it’s just ONE platform!) Their new Instagram-to-email strategy that’s working surprisingly well Check out this episode's blog post Connect with Pinch of Yum: Pinch of Yum Website Pinch of Yum Instagram Episode Resources: Grocers List — the platform Pinch of Yum uses to convert Instagram followers into email subscribers (Use code: duett at checkout) Kit — the email platform Pinch of Yum (and Allea!) uses Coaching Program & Services: Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential. The Duett Debut - Done for you email copywrting & automation setup Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call Instagram @alleagrummert