Welcome to a special episode of the Recovery Reach podcast, recorded live at the Mental Health Marketing Conference in Franklin, Tennessee! In this episode, host Andrew sits down with Trey Laird, the founder and CEO of The Lighthouse, a luxury recovery residence in Connecticut. Trey shares his personal journey from Wall Street to recovery, the inspiration behind starting The Lighthouse, and the lessons learned from a decade of helping professionals rebuild their lives after treatment. ...
In this episode, host Andrew Averill sits down with DJ Prince, VP of Marketing at Guardian Recovery, for a deep dive into the complex journey of rebranding and consolidating multiple treatment center brands under one unified identity. Recorded live at the Mental Health Marketing Conference in Franklin, Tennessee, this conversation is packed with actionable insights for anyone in healthcare, marketing, or organizational leadership. Whether you’re curious about the challenges of managing a “ho...
Welcome to another episode of Recovery Reach by Recovery.com! This week, host Andrew Averill returns to sit down with Jake Gorman, COO of MGMT Digital—a full-service behavioral healthcare marketing agency. Jake brings his lived experience in recovery and deep expertise in digital marketing to the table, sharing actionable insights for treatment centers and mental health organizations looking to grow their impact. In this episode, Jake breaks down what it takes to build a winning lead generati...
Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to reveal why alumni programs are no longer a “nice to have”—they’re essential for long-term recovery, growth, and community. Discover how technology, peer support, and smart engagement can transform outcomes for both patients and providers. — Explore mental...
Welcome to another episode of Recovery Reach! Guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Wade Muhlhauser, CEO and founder of Plugged In Recovery, to explore how personal narrative and authenticity can become powerful assets in building a brand that truly converts in behavioral health. Wade shares his journey from corporate life to recovery leadership, revealing how vulnerability, data-driven strategy, and a people-first approach can transform both organiza...
In this episode, host Clint sits down with Jen Carvalho, CEO of The Haven at College, to explore what truly sets behavioral health organizations apart. With over 20 years of executive experience and a personal journey in recovery, Jen shares her insights on authentic differentiation, leadership, and building a culture that delivers real impact for clients and staff alike. If you work in behavioral health, lead a team, or want to build a brand that stands out, this conversation is packed with ...
Welcome to an in-depth conversation with Matthew Fung-A-Fat, digital marketing leader at Acadia Healthcare. In this episode, we dive into the world of behavioral health marketing, exploring how data and analytics can drive better outcomes, ethical marketing practices, and the human side behind every click and conversion. Whether you’re running a local IOP or a national network, you’ll find actionable insights on metrics, experimentation, and the future of data-driven healthcare marketing. Ex...
In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industry. Daniel shares his unique journey from business development to the C-suite, revealing the mental and tactical shifts required to lead both teams. The conversation covers building in-house marketing, the power of attribution, local branding, alumni pro...
In this episode, we explore the intricacies of marketing luxury and international mental health and addiction treatment. Our special guest, Giles Fourie, Director of White River Manor in South Africa, discusses the unique offerings of their high-end treatment center located near Kruger National Park. Topics include the importance of pricing transparency, the strategic use of location, and the challenges and benefits of international treatment. Giles also shares his personal journey of recover...
Join us in this episode of Recovery Reach as we sit down with Zach Gross, CEO of MGMT Digital, to discuss the critical importance of branding in the behavioral health industry. Learn the difference between branding and marketing, the consequences of ignoring branding, and how to create a brand that truly connects and converts. Zach shares insights about MGMT Digital's comprehensive approach to branding, including their onboarding process, competitor analysis, and the emotional connections nec...
Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency owner, and offers expert advice on auditing, wasted spend, and the intricacies of PPC in the substance use and mental health treatment industry. Discover how different regions impact media spend, the significance of first-party data, and the future of AI...
Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differences between high and low-intent traffic and provides strategies for attracting leads that convert. Derek also dives into the importance of creating content that balances the needs of both users and search engines, and explores how to leverage Google’s a...
In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io, to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from Europe to the U.S., his work with giants like Google and Microsoft, and his pivot to focus on the behavioral health industry after personal tragedies. We cover the differences between lead generation and demand generation, the importance of a multi-tiered approach to patient acquis...
Welcome to Recovery Reach, powered by Recovery.com! Join us as we dive into the substance use and mental health treatment industry's complexities with Meg Kee from Kee Group Marketing. Explore how treatment centers can carve out their niches, align operations, and market smarter by making data-driven decisions while leveraging the power of community engagement. Meg shares valuable insights on niche identification, compliance, digital marketing strategies, and the importance of lived experienc...
In this episode of Recovery Reach by Recovery.com, Michael Castanon, founder of Alter Behavioral Health, Alter Care Line, and Care Predictor, joins us to discuss rebuilding after failure, building a scalable culture, and why human connection is the ultimate KPI in behavioral health. Michael shares his incredible journey from the world of finance to becoming a transformative leader in mental health care. He talks about his personal challenges, the insights gained from his entrepreneurial ventu...
Join us on this episode of Recovery Reach by Recovery.com as we sit down with Renee Baribeau, the longtime event director behind Montare Behavioral Health and Renewal Health Group. Renee shares her expertise in organizing impactful events, from alumni gatherings to CE events, that foster community and drive successful outcomes in the behavioral health landscape. Discover how strategic, soulful gatherings can build meaningful connections, generate ROI, and enhance your organization's impact. L...
Welcome to Recovery Reach by recovery.com - where we discuss the business of recovery! In today's episode, we dive deep into the importance and strategy of targeting in the recovery sector. Join Andrew as he chats with Steve Donai, founder of Growth Sherpa. They break down what targeting means, why narrowing your focus can expand your reach and impact, and how to find and engage your ideal client profile. Steve shares his expert insights on the benefits of targeted marketing, overcoming commo...
Welcome to Recovery Reach by Recovery.com! In this episode, dive into the world of local SEO with Sam Knight, founder of Hoopless Marketing. Discover how addiction treatment centers can significantly boost visibility and calls by honing a hyperlocal strategy. Sam shares his extensive experience in behavioral health and digital marketing, discussing his powerful approach to climbing the map pack and optimizing SEO at the local level. If you've ever wondered how local SEO can transform your tre...
In this episode of Recovery Reach hosted by Andrew, we delve into the transformative power of video marketing in the behavioral health sector. Special guest Adam Vibe Gunton, founder and video marketing expert, shares detailed strategies on producing impactful videos at scale. Discover Adam's personal recovery journey, the highs and lows, and how he turned his experience into a mission to help others through video content. Learn actionable tips on creating videos with limited resources, the e...
Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital marketing strategy of addiction treatment centers. Learn from Eric's journey of 14.5 years in the industry, his personal recovery story, and the practical steps his agency takes to help treatment centers avoid bankruptcy and thrive online. From backlin...