Boost Your Patient Acquisition: Behavioral Health Marketing Strategies with Gary Garth
Description
In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io, to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from Europe to the U.S., his work with giants like Google and Microsoft, and his pivot to focus on the behavioral health industry after personal tragedies. We cover the differences between lead generation and demand generation, the importance of a multi-tiered approach to patient acquisition, and how to optimize your marketing efforts across multiple channels. Gary also talks about admissions alignment, CRM systems, tracking metrics, and effective communication between marketing and admissions teams. Tune in for actionable insights that could transform your behavioral health facility's marketing strategy.
Explore mental health and addiction treatment options: https://recovery.com
Learn more about elev8.io: https://elev8.io/
Learn more about Gary Garth: https://www.garygarth.com/
Read Gary Garth's Latest Book: https://www.amazon.com/Zero-100-Million-Sales-Blueprint/dp/1544539150/
00:00 Introduction to Recovery Reach
00:51 Gary Garth's Journey to Behavioral Health Marketing
02:57 Identifying Gaps in Behavioral Health
05:32 Lead Generation vs. Demand Generation
10:52 Effective Marketing Strategies for Behavioral Health
22:46 Optimizing Lead Generation
24:58 Establishing a Foundation for Future Ad Networks
25:34 Key Metrics for Marketing Campaigns
26:50 Importance of Lead Quality and Cost Metrics
27:18 Predictable Patient Acquisition Strategies
29:58 Challenges with SEO Agencies
34:13 Collaboration Between Marketing and Admissions
40:37 Elevate's Comprehensive Approach
45:11 Final Thoughts and Contact Information
United States
